QUALITATIVE

RESEARCH
Qualitative research involves
collecting and analyzing non-
numerical data to understand
concepts, opinions, or
experiences. It can be used to
gather in-depth insights into a
problem or generate new ideas
for research.
Qualitative research is the
opposite of quantitative
research, which involves
collecting and analyzing
numerical data for
statistical analysis.
 TYPES OF
QUALITATIVE
RESEARCH
ACTION RESEACH
In action research, the researcher
participates in a situation and collects
data on it. The researcher uses this
data to analyze the situation and
collects more data if they want to
adjust the scope of the study or its
results.
ETHNOGRAPHIC -
studies are qualitative
procedures utilized to
describe, analyze and
interpret a culture’s
characteristics.
PHENOMENOLOGY
is used to identify
phenomena and focus on
subjective experiences
and understanding the
structure of those lived
experiences.
 CASE STUDY -are in-
depth examinations of
people or groups of
people. They help
researchers understand an
intervention's context,
process and outcomes.
NARRATIVE MODEL -
Narrative research is a
popular qualitative research
method because it helps
you understand how people
live and make decisions.
GROUNDED THEORY -is a
qualitative research method
that uses a systematic review
of existing data to develop
theories about why events
happened the way they did.
FOCUS GROUPS- are
an important tool in
qualitative research.
They reveal people's
attitudes, perceptions
and beliefs to enhance
researchers' knowledge
of a particular topic.
 HISTORICAL
STUDIES- dentify, locate,
evaluate and synthesize
data from the past.
Historical research helps
researchers understand
why something happened
and what its impact was.
ACTIVITY:
1. What is qualitative research?
2.It is the method that uses a systematic review of
existing data to develop theories,what types of
qualitative research it is?
3.It is used to identify phenomena and focus on
subjective experiences and understanding the
structure,what types of qualitative research it is?
4.Is qualitative research used in practice in academic
research?
5.Enumerate the 8 types of qualitative research.
Thank You!