Corporate

value
proposition
infographics
Here is where this template begins
 Corporate value proposition infographics

01 Market 02 Value 03 Offerings

Saturn is a gas giant and Mars is actually a cold Jupiter is the fifth planet
has several rings place from the Sun

Proof 06 Differentiation 05 Benefits 04

Mars is actually a very Earth is the planet Uranus is the seventh
cold planet where we live planet from the sun
 Corporate value proposition infographics
Is Is not

Exclusive Description
Saturn is a gas giant and has Jupiter is the fifth planet
several rings from the Sun

Pain-Focused Information
Value
Venus is terribly hot, even
hotter than Mercury
proposition The Earth is the planet where
we all live

Specific Slogan
Despite being red, Mars is Uranus is the seventh planet
actually a cold place from the Sun
 Corporate value proposition infographics

Saturn is a gas giant Mars is full of iron Uranus is the Mercury is the Jupiter is the
and has several oxide dust. It was seventh planet from smallest planet in biggest planet in the
rings named after a god the sun the Solar System Solar System

Target Problem Scope Solution Benefits

 Corporate value proposition infographics
Most common strategies for corporate value propositions

90 Venus is the second

Venus planet from the Sun
%
75 Jupiter is the fifth planet
Jupiter from the Sun
%
50 Mercury is the closest
Mercury planet to the Sun
%
25 Earth is the planet where
Earth we live
%
 Corporate value proposition infographics
Components of a strong value differentiation

Seller Customer
Value proposition Value perception

Decision to sell Decision to buy

Valuable Differentiated Substantiated

Saturn is a gas Jupiter is the fifth Uranus is the
giant and has planet from the seventh planet
several rings Sun from the sun
 Corporate value proposition infographics

Product Customer

Gain creators Gains

Mercury is the closest Jupiter is the fifth planet
Product & planet to the Sun from the Sun
Jobs
services
Venus is the Earth is the
second planet planet where we
from the Sun all live
Pain relievers Pains
Uranus is the seventh Saturn is a gas giant and
planet from the Sun has several rings
 Corporate value proposition infographics
Process of creating a value proposition

Saturn Jupiter
01 Saturn is a gas giant and Jupiter is the fifth planet 02
has several rings from the Sun

Venus Earth
06 Mars is actually a very Process The Earth is the planet 03
cold planet where we all live

Mars Uranus
05 Despite being red, It’s Uranus is the seventh 04
actually a cold place planet from the sun
 Corporate value proposition infographics
3 elements of value proposition
Creates
Value Differentiated Substantiated
foundation
Components
Your text here Your text here Your text here Your text here

What buyers say

Your text here Your text here Your text here “Earth is the planet
with life”
“Mercury is the
Take one way Your text here Your text here Your text here
smallest planet”

“Jupiter is the fifth

Your text here Your text here Your text here
planet from the Sun”
 Corporate value proposition infographics
Keys of corporate value propositions strategies

Strategy 01 Strategy 02 Strategy 03

The Moon is Earth’s only

natural satellite

Mercury was named after the

Roman god

Venus is the second planet

from the Sun

Ceres is located in the main

asteroid belt
 Corporate value proposition infographics
Parts of a winning value proposition

Your offering
Mercury is the smallest planet in the
Solar System

Marketplace offerings
Jupiter is the biggest planet in the Solar
System

What the customer needs

Saturn is a gas giant and has several
Your value proposition rings
 Corporate value proposition infographics
Customer value map
Poor value
Relative price

Excellent value

Relative satisfaction
Company Company Company Company Company
1 2 3 4 5
 Corporate value proposition infographics
Value proposition message flow

Drives Goals Problems Value Proof

Part 01

Mercury is the Despite being Neptune is the Saturn is a gas Jupiter is the
closest planet to red, Mars is a farthest planet giant and has biggest planet
the Sun cold place from the Sun several rings of them all

Response Objection Competition USP How

Part 02
Venus is the Jupiter is the Saturn is the Pluto is now Earth is the
second planet biggest planet only planet with considered a third planet
from the Sun of them all rings dwarf planet from the Sun
 Corporate value proposition infographics
Budget for the different trimesters

$150,000 $250,000

Saturn is a gas giant and Venus is the second

has several rings planet from the Sun

$80,000 $300,000

Neptune is far from the Jupiter is the biggest

Sun planet of them all

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Corporate value proposition infographics
Customer value canvas

Product Costumer
Product & services Gain creators Gains Jobs

Neptune is the farthest planet Venus is terribly hot, even

from the Sun hotter than Mercury

Mercury is the closest

Earth is the third planet
planet to the Sun and the
smallest one in the Solar
Pains relievers Pains from the Sun and the only
one known to harbor life
System

Pluto is now considered a Despite being red, Mars is a

dwarf planet very cold place
 Corporate value proposition infographics
Kinds of benefits of a value proposition

40% Earth 30% Jupiter

Earth is the third planet It’s the biggest planet in
from the Sun the Solar System

20% Mars 10% Mercury

Despite being red, Mars is Mercury is the closest
actually a cold place planet to the Sun

Conclusions
Venus has a beautiful name and is the second planet from Follow the link in the graph to modify its data and then paste
the Sun. It’s terribly hot the new one here. For more info, click here
 Corporate value proposition infographics

01 03
Market Offerings
02 04
Value Benefits

Mercury is the smallest Jupiter is the biggest

planet planet of them all

Despite being red, Neptune is far away

Mars is a cold place from the Earth
 Corporate value proposition infographics
Product positioning map
Company Value A
1

Company
1
Value D

Value B
Company
1

Company
1

Company
1 Value C
 Corporate value proposition infographics

Value proposition Customers segment

Gains Neptune is the farthest Mercury is the closest
planet from the Sun planet to the Sun Gains
creators

Product & Earth is the third planet Vs Jupiter is a gas giant and
from the Sun the biggest planet Jobs
services .

Pains Venus has a beautiful Despite being red, Mars is

name but is hot a very cold place Pains
relievers
 Corporate value proposition infographics
Jupiter is a gas
Strategy 01 giant and the
biggest planet
Goal 1
Despite being red,
Neptune is the farthest planet Strategy 02 Mars is a very
cold place
Goals of from the Sun
corporate value
proposition Saturn is a gas
Strategy 01 giant and has
several rings
Goal 2
Venus is the
Earth is the third planet from Strategy 02 second planet
the Sun from the Sun
 Corporate value proposition infographics
Corporate value propositions implementation

Strategy 1 Mars is a very cold place

Strategy 2 Neptune is far away from Earth

Strategy 3 Mercury is the closest planet to the Sun

2022 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
 Corporate value proposition infographics
Benefits obtained from corporate value propositions
Proposition A
Jupiter is the biggest planet

Proposition B
Mercury is the smallest planet

Proposition C
Mars is a very cold place

Follow the link in the graph to modify its data and then paste the new one $347,750,000
here. For more info, click here
Corporate value proposition infographics
Essential elements of a good value proposition
Jupiter is a gas giant and the
01 Jupiter biggest planet

Venus is the second planet from

02 Venus the Sun

Despite being red, Mars is a cold

03 Mars place

Saturn is a gas giant and has

04 Saturn several rings

Earth is the only planet known to

05 Earth harbor life
 Corporate value proposition infographics
Product value proposition table

Value
Services Target Benefits
proposition

Mercury is the Venus has a Earth is the planet Despite being red,
Proposition 01 smallest planet beautiful name with life Mars is cold

Jupiter is the Saturn has Neptune is far Pluto is now a

Proposition 03 biggest planet several rings from the Sun dwarf planet

The Moon is our Earth is known as Ceres is in the We all orbit

Proposition 03 only satellite the blue planet main asteroid belt around the Sun
Corporate value proposition infographics
Essential questions for a corporate value proposition

Mercury is the closest planet to

What? the Sun

Venus is the second planet from

the Sun Whom?

Jupiter is the biggest planet of

How? them all

Saturn is composed of hydrogen

and helium What for?

Your value proposition

 Corporate value proposition infographics
Corporate value proposition implementation

Saturn 2n Mars Venus

4th
d

1st 3r
5th
Mercury d Neptune

Saturn is a gas Mercury is the Despite being red, Neptune is the

Venus is the second
giant and has closest planet to the Mars is a very cold farthest planet from
planet from the Sun
several rings Sun place the Sun
 Corporate value proposition infographics
Progress of corporate value proposition goals

Goals Evolution of these goals

25% 75%
Saturn Mercury

Saturn is a gas giant and Mercury is the closest

has several rings planet to the Sun Follow the link in the graph to modify its data and then paste
the new one here. For more info, click here
 Corporate value proposition infographics
Share of engagement Proposition A Proposition B

Descriptio Descriptio
75%
Uranus is the Jupiter is the
n seventh planet n biggest planet
Proposition A
Jupiter is the Mars is a very Pluto is a
biggest planet
Objective cold place Objective dwarf planet

50%
Earth is the third planet Earth is the third planet

Proposition B Saturn is a gas giant Saturn is a gas giant

Mars is a very
cold place Mercury is small Mercury is small
 Corporate value proposition infographics
Value proposition spectrum

Central value proposition

Jupiter is a gas giant and the biggest planet
01
12 02
Prospect level
11 A 03
C

Mercury is the closest planet to the Sun

10 04
Product level
09 05
B Venus has a beautiful name but is hot
08 06
07
Process level
Earth is the third planet from the Sun
 Corporate value proposition infographics

With a corporate value proposition Without a corporate value proposition

VS

Mars Mars is a very cold place Earth It’s the third planet from the Sun
 Corporate value proposition infographics
How is a good corporate value proposition

Credible Sustainable

Despite being red, Mars Mercury is the smallest

is actually a cold place planet of them all
C S

Jupiter is a gas giant

and the biggest planet
D R Earth is the only planet
known to harbor life
of them all

Different Relevant
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