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Social Media Marketing
Social Media Marketing
Presented by:
Iqra saleem
Social Media Ethics
• Social media ethics is the practice of using
correct conduct and good character while
navigating social platforms.
• These ethics are designed to ensure that users of
social media platforms conduct themselves in a
responsible, respectful, and ethical manner.
Ethical Issues in Social Media
Privacy and Data Security
Social media platforms collect extensive personal data, sometimes without
user knowledge or consent, raising concerns about how this data is used
and protected. Example: A person shares photos and personal information
on Facebook.
Financial
people
Incentives share?
Lack of
Awareness or
Emotional Understandin
Reactions g
Social media ethics include
Transparency:
Individuals and organizations should be transparent about their
identity, affiliation, and interests while engaging with others.
Respect: Users of social media platforms should respect the
privacy, dignity, and rights of others.
Responsibility:
Should take responsibility for the content they share and
ensure that it is accurate, truthful, and not misleading.
Authenticity:
Users of social media platforms should be authentic and
avoid engaging in behavior that is deceitful or
Accountability: manipulative.
Users of social media platforms should be accountable
for their actions and should be prepared to accept the
consequences of their behavior.
Case Example
A non-profit organization dedicated to mental health
awareness decides to launch a social media campaign
during Mental Health Awareness Month. Their goal is to
reduce stigma, provide resources, and encourage open
discussions about mental health issues.