LESSON 1

OPPORTUNITIES,
CHALLENGES, AND
POWER OF MEDIA
AND INFORMATION
 OBJECTIVE

• Realize opportunities and challenges

in media and information.
Describe how new
technologies led to
affect change
How media affect
change in society
nowadays?
 OPPORTUNITY
It is a set of situations that makes possible to do
something.
1. ECONOMY
Media helps markets work better.
They can facilitate trade, transmitting
ideas and innovation across
boundaries.
2. EDUCATION
Opportunities intrinsic to social media
are plentiful. Increases the ability and
proficiency of students to communicate
(express) and disseminate their thoughts
and ideas.
3. SOCIAL
Media of today is playing an outstanding role
in creating and shaping of public opinion and
strengthening of society. Media is the sword
arm of democracy. Media acts as watchdog
to protect public interest against malpractice
and create public awareness.
4. POLITICAL
The political landscape has changed quite
a bit in the last couple of decades. The
internet has played a large role in this
transformation. Candidates and their
supporters constantly post their views on
Facebook and Twitter.
 CHALLENGES
It is something new and difficult which requires
great effort and determination.
 1. ILLEGAL CONTENT
It’s any type of content that could be damaging to young
people, including: real or simulated violence sexually
explicit content illegal images of child sexual abuse
content promoting hate based on race, religion or sexual
preference content instructing or promoting crime or
violence content promoting violent extremism content
that advocates unsafe behavior like extreme dieting or
drug taking the use of a computer as an instrument to
further illegal ends.
2. CYBERBULLYING
Criminal activity or a crime that
involves the Internet, a computer
system or a computer technology.
3. COPYRIGHT INFRINGEMENT
It is the use of works protected by copyright
law without permission, infringing certain
exclusive rights granted to the copyright holder,
such as the right to reproduce, distribute,
display or perform the protected work, or to
make derivative works.
 4. IDENTITY THEFT
It is the deliberate use of someone else's
identity, usually as a method to gain a
financial advantage or obtain credit and
other benefits in the other person's name,
and perhaps to the other person's
disadvantage or loss.
 POWER OF MEDIA
'Media power' means here the
concentration of symbolic power in media
institutions, particularly those of television,
radio and the press (the common-sense
definition of 'the media'), although the
long-term impact of new media on media
power is considered.
 Do’s Don’ts
Do not try to be something you are not.
 Be honest. Don’t forget to find some way to measure
 Only contribute your success
Do not patronize (or try to tip off)
when you have
customers or even employees
something to say. Do not expect overnight success.
 Target people Do not undervalue the skills it takes to get
properly. this right, or the benefits the company
could achieve from getting it right.
Do not forget that social networks weren’t
invented for companies- they were
invented for people, and it is individuals
who have flocked to and embraced them.