To see great number of Indian families with four wheeled vehicle rather than two- wheeled.

.He began the development of an affordable car in 2003.

The Tata Nano was introduced at the 9th auto expo by Tata Motors in New Delhi ,India on Jan.10,2008. Car delivery to customers started in july,2009. Tata Nano is made for medium class family,it is Small,affordable and stylish Car. The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL.

TATA will opt for cost-effective and innovative use of media.

TATA motors will share promotion of tata brand with its multiple bank partners. These financiers will promote the nano brand during booking jointly with tata motors and on there own. TATA team is working of nano news in papers,nano breaks on radio,nano appearing in form of massages or ticker news on TV, online nano games,nano chat room on the net . Also available will be a hole range of nano merchandise like baseball caps, T-shirts and key-chains, among others.

It's a good historic moment for the Indian auto industry and Its an upgradation for an auto wheeler rider to by a car now. Meeting the proper quality standards and safety is not feasible at all in such a model. Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group Sales India. I think it is a great thing for India because mobility is giving new opportunities. I hope Tata drives to great success with the Rs one lakh car, but it is not included in our plan. Thomas Kuehl, Board Member, Skoda Auto India .

1. Tata's problems in West Bengal are scaring off other industries hoping to locate here, including Infosys, a software maker that wanted to build a business park that would provide 5,000 jobs. 2.Due to ongoing opposition to Tata's Singur car-factory by Mamta Banerjee , who demanded land to be returned from the factory, Tata Motors took decision to pull out of Singur. Tata Motors is manufacturing Tata Nano at its Pantnagar plant .

3.While existence of Tata Nano could lead to high industrial growth the exit lead west Bengal a loss of more than 80,000 crore .How ever Tata has to suffer in terms of delay and settlement cost .

The Nano could potentially challenge the conventional wisdom within the auto industry that wholly new concepts do not live long enough. New launches basically add a whistle here and a bell there to the plethora of existing models. Indeed, in more than 70 car launches worldwide, there have been not more than a handful of seminal shifts within this industry. But the Tata offering has come to topple all those casts by reordering the status-quo. The whole story seems to strike two notes at once. The first one is true to the old adage among businesses that the wise profit from giving that which profits their customers; the second dares to contrarily create and nurture a space that others overlooked or even rejected.

The project failed due to certain technical disadvantages:Uneven weight distribution & hence poor traction control. Poor cornering & poor handling. Poor engine cooling & hence more chance4 for engine overheating. Almost no boot space & cramped space for rear passengers. More congested roads. More competition. Less margins. Low quality. High Real estate prices-parking space and parking charges will become more.

 New supply projections for nano for the coming months. Dispatches of nano to the companys dealers fell to 509 units in november from 3065 units in october. Now productionsnof small car has increased back to october levels to around 175 units per day presently. A direct sales counter has been opened in 12 states now but the retail off take of the car has so far been below expectation.

The recent fire incident with the car,the sales drop 85% in november compared to a year before.

The company expect a higher demand in the coming month.Tata Motors has projected sales of 20000to 25000 units of the Nano every month by march 2011. Tata Motors already has close to 6500 cars at Sanand & has been going slow on production last month when the average production was around 50 units per day. Tata Moters have issues with its dealer network, too, with not many dealers keen on picking up the Nano mainly due to issues related to margins on the car which are far below other Tata products.