Tourism Distribution
Process: Trvel Agency,
Tour Operator and Tour
Guides
Travel Agency and Travel Agents
Travel, whether for business or pleasure,
requires arrangements. The traveler usually
faces a variety of choices regarding
trasnportation and accomodations; and if
the trip is for pleasure, there are a variety of
choices regarding destinations, attractions,
and activities. One way for travelers to
chooses is with the service of retail travel
agency, obtaining all these arrangements for
a fee.
What is a travel
agency?
A travel agency is a middleman
(intermnediaries or brokers) a
business or person selling the
travel industry’s individual parts
or a combination of the parts to
the consumer.
The First Travel Agents
1822, Robert Smart of Bristol
England
1841. Thomas Cook (England)
1814-1898, Thomas Bennett
Cox & Kings
Thomas Cook and Its Origin
First Excurion
The history of professional travel agency
business started with a day-long excursion
tour for his 570 friends in the Temperance
Society from Leicester to Loughbrought in
1841. He took the services of the British
Railway. All his friends were charged one
shilling for this excursion.
TheFirst German Travel
Agencies
Known as Immigration Agencies.
These agencies were engaged in
booking ship’s passages and
sometimes group journeys from a
collection point of embarkation.
Oldest Travel Agencies in the
Philippines
Fiesta Tours and Travel has been giving the
best value rates along with personalized
service since May 18, 1982. Their main
services include international and domestic
ticketing, international tours, local tours
and documentation. Located 517 Alonso
St. Malate, Manila, they have been the
choice for local and tourists alike.
Modern Era
The modern travel agency
business has got its origin from
the setting up the legendary
Thomas Cook Travel Company in
the mid of the 19th century.
Types of Agencies
United Kingdom
In the UK there are leisure
travel agents and business travel
agents.
A. Leisure travel Agents: usually found in the
shopping centers of your local town or city and may
be one of the following.
a. Multiples are generally agents that have at least
50 branches.
b. Miniples are agents that have between five and
about 50 branches.
c. Independts are “one-off” agents with up to about
five branches in or around one particular area.
B. Business Travel Agents: or business management
companies cater for the travel needs of industry and
United States of Amerika
Five different types of
agencies exist in the U.S:
independents, host, franchise,
consortium and mega agencies.
Each type of travel agency has its
pross and cons.
Consolidators
Are traveler agencies
that sell airline tickets at
sizable discounts.
Types of Travelers Served
by Travel Agencies
A. Leisure travelers.
[Link] Travelers.
C. Businessmen
Tour Operators
A tour operator packages all or
most of the components of an
offered trip and then sells them to
the traveler.
Functions of Tour Operator
A tour oprator is an organization,
firms or a person who is responsible for
the actual arrangement of transport and
accommodation facilities in any tour or
vacations.
What is the difference
between Travel Agent
and Tour Operator?
Tourist Product: The
Tour Guides
A tourist product is made up
all the goods and services
purchased by the tourists in
connection with the journey and
tourist stay.
Types of Packets:
a. Basic Packet
b. Extended Packet
c. Facultative Packet
Structure of Tourist Product
The Roles and Tasks of a Tourist Guide
1. Guide as a source of knowledge relating to
sightseeing
2. Guide as an educator- tutor
3. Guide as a representative
4. Guide as a “tourist information center”
5. Tourist guide as a group leader
6. Tourist guide as a tourist activist
[Link] as a tourist expert
Model of factors creating the
good brand of a tourist guide
Types of Tourist Guides
a. On-site guides- docents, interpreters, personal or private
guards.
b. Urban Guides
c. Driver Guides
d. Business or Industry Guides
e. Adventure tour guides
Survey of Tourism Establishments in the
Philippines (STEP) for Transport Operators,
Tour and Travel Agencies
