Consumer Perception Towards Private Hospitals

By : Arvind & Rashmi

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When you change the way you look at things, the things get change.

What is Perception?
A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. Peoples behavior is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviorally important.

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Perception
What is Perception?
How we view and interpret the events and situations in the world about us.

Why is it Important?
Because peoples behavior is based on their perception of what reality is, not on reality itself.

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About Kaizen:
Kaizen Hospital (Institute of Gastroenterology & Research Centre), Gujarats first upcoming Gastroenterology super specialty hospital.

With a highly experienced team that excels in dealing with every problem related to the digestive system, Kaizen offers comprehensive medical care under one roof.

kaizen quest.docx

Survey Analysis Type Of Hospital Preferred

Percentage of people
Percentage of people

40 37

19

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Super Speciality Hospital Multi Speciality Hospital Private Nursing Home Other

Q2: Whether self or any family member is having any medical history ?
Percentage
Having Medical History Not Having Medical History

27%

73%

Q4: Criterias people are looking before choosing a hospital Doctors. Charges Staff Behaviors. Reputation. Advanced Technology. Cleanliness. Services. Distance

Percentage
Staff Behaviour 14% Reputation 13% Technology 12%

Other Services 2%

Charges 20%

Other 15%

Cleanliness 11% Distance 2%

Doctors 26%

Q5: According to you which are the top five hospitals in Ahmadabad/Gujarat
Chart Title

30 20 10 0 Civil Rajasthan Sal Mayflower Shalby Apollo & Sterling Ranking 7 6 5 2 3 1

Q6: Positive changes in health care sector in Gujarat Several new branches of hospitals have been opened. Availability of advanced technology and equipments. Multiple options are available.(such as Medical insurance, Medicines). Good Emergency Services. Even foreigners and NRIs are opting hospitals here for treatment.

Q7: Negative points of current health care system / hospital(Responses given by Majority) : Purely running behind money. -> Additional charges over the package. -> Even charging for visiting. -> Constantly calling for money. -> Playing with the trust of patients. A lot of hidden charges. Behaviors of staff and doctors. Cleanliness.

General view / Opinion Doctors are irresponsible. Not providing full information. Starts treatment without doing proper testing. Not considering reports from other hospitals , in case of transfer and doing all tests again. Admitting for unnecessary time period. Unnecessary follow ups.

Q8: Recommendations for / Expectations from Kaizen Words said as it is: ->They already have good team of doctors having vast experience but should be loyal to patients. -> Nominal charges or concession should be given to the middle class people. -> The concept of kaizen is good but I wish that rates will be nominal and facilities will be available 24 X 7 as promised. ->Good but I wish they will prefer patient first instead of money.

General Views Staff training for amicable behavior. Emergency services should be there. Patient oriented approach should be there just not money. Hygiene and cleanliness.

Thank You