Egyptian Tourism Authority in Social Media

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Social Media
Social media marketing tool.

is

not

just

It is, effectively, a new way of running a business. It requires a new company culture, which in turn requires company-wide support, systems and incentives. It requires a new mindset: more listening, less shouting. Think relationships and not just sales

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Objectives

Improve customer engagement Enhance brand & reputation management Customer service from travel context Accelerate and facilitate the conversion Product development
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Facebook Statistics

People on Facebook:

More than 800 million active users More than 50% of active users log on to Facebook in any given day Average user has 130 friends

Activity on Facebook

More than 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events

On average, more than 250 million photos are 4/6/12

Facebook Statistics

Platform

On average, people on Facebook install apps more than 20 million times every day Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites More than 7 million apps and websites are integrated with Facebook

Mobile
More than 350 million active users currently access Facebook through their 4/6/12 mobile devices

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Experience Egypt

Like : People Talking:

16,199 479

Monthly Active Users: 5,970 Post Views: 326,389

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Like : People Talking:

32,069 464

Monthly Active Users: 17,752 Post Views: 871,217

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Like : 2,033 161

People Talking:

Monthly Active Users: 1,927 Post Views: 146,996

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Page about product

Egypt Diving Desert

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Page about product

Egypt Spa Golf

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Youtube
Traffic

48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day Over 3 billion videos are viewed a day Users upload the equivalent of 240,000 full-length films every week
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More video is uploaded to YouTube in

Youtube
Social

Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc) Over 12 million people are connected and auto-sharing to at least one social network 150 years of YouTube video are 4/6/12 watched every day on Facebook (up

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Egypt

Channel Views: 153,422 Subscribers 17338

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Twitter

Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information. On Twitter, anyone can read, write and share messages of up to 140 characters. These messages, or Tweets, are public and available to anyone interested in them.
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Twitter

you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company. Twitter Stats

250,000,000 Tweets per day 100,000,000+ active users

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Tweets: 2,212 Followers 1,882 Following: 1,147

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Love Egypt

Tweets: 1,838 Followers: 3,424 Following: 1,599

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LinkedIn

As of November 3, 2011, LinkedIn operates the worlds largest professional network on the Internet with more than 135 million members in over 200 countries and territories. Fifty-nine percent of LinkedIn members are currently located outside of the United States. There are four billion searches on the LinkedIn platform in 2011. LinkedIn is currently available in

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LinkedIn

More than 2 million companies have LinkedIn Company Pages. More than 40,000 developers are using LinkedIn APIs to create innovative tools and services for professionals, averaging over two billion API calls per month. There are now more than 180,000 unique domains actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform. Referrals from LinkedIn to publisher sites around the Web are up more than 75% between June 30, 2011 and September 30, 2011.
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members are sharing insights and

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Blog

Ablogis a type ofwebsiteor part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
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Egypt Travel News

Pageviews: 4,539

Pageviews by Countries: Egypt Belgium US UK: 725 262 1.212 1.069

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Slideshare

SlideShare is the world's largest community for sharing presentations. 60 million monthly visitors and 130 million pageviews. SlideShare was recently voted amongst the World's Top 10 tools for education & elearning.

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Slideshare
Who uses SlideShare?
-

The White House

Pew Internet US Army and US Navy NASA United Nations UNICEF UNDP UNEP (Ozonaction) World Economic Forum of Utah

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Egyptian Tourism Authority

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Thank You

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