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Business Simulation game

Business simulation game (also called business game) refers to simulation games that are used at an educational tool for teaching business. Business games may be carried out for various business training such as: general management, finance, organizational behavior, human resources, etc. Often the term Business simulation is used with the same meaning.

History
Computer Supported Business Simulation originated from military war games and came into existence during the late 1950s (Wells 1990). Business simulation games have since been used as a learning tool for teaching management (Jackson, 1959; Andlinger, 1958). It is regularly in use at Universities, and in particularly by major business schools.
As an example, the University of Washington has been using business simulation game in classes since 1957.
(Saunders 1996, p. 49).

GLO-BUS is a completely online exercise where teams of students run a digital camera company Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete in a global market arena, selling digital cameras in four geographic regions. (Europe-Africa, North America, Asia-Pacific, and Latin America.) Company co-managers must make decisions relating to
R&D, component usage, camera performance, product line breadth, production operations, work force compensation, outsourcing, pricing, sales and marketing, finance, and corporate citizenship and social responsibility.

All aspects of the GLO-BUS business strategy game parallel the functioning of the real-world digital camera market, thus allowing you and your co-managers to (1) think rationally and logically in deciding what to do and (2) get valuable practice in making a variety of different business decisions under circumstances

You will make decisions each period relating to the design and performance of the camera line (10 decisions), Production operations and worker compensation (15 decisions), pricing and marketing (16 decisions) Corporate social responsibility and citizenship (up to 6decisions), and the financing of company operations (4 decisions). In addition, there is accounting and cost data to examine, import duties and exchange rate fluctuations to consider, and shareholder expectations to satisfy

You are taking over the operation of a digital camera company for global market leadership.

All digital camera-makers presently have the same worldwide market share, although shares vary by company across the four market regions - Europe-Africa, Asia-Pacific, Latin America, and North America

Your company is selling close to 800,000 entry-level cameras and 200,000 multi-featured cameras.

Prior-year revenues were $206 million and net earnings were $20 million, equal to $2.00 per share of common stock.

Your companys board of directors has charged you and your co-managers with developing a winning competitive strategy

 Practice Schedule
Years
6 Year 7 Year 8 Year Mid Presentation 9 Year 10 Year 11 Year Final Presentation

Deadline
May 8 May 15 May 22 May 23 May 29 June 5 June 12 June 13

Content
About 6, 7, 8 Year

The overall result

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 Log-In Information
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#1 #2 #3 #4 #5

ID
hosangsoap@naver.com kwk114@naver.com rany0928@naver.com ysongmi925@gmail.com hanmanju@nate.com

Password
Khu01 Khu02 Khu03 Khu04 Khu05

Participant
, , , , , , , , , , , , , , , , ,

#6

supercarrot1@hanmail.net

khu06

* Change Your Team Password, Keep security! * Check Your e-mail, Share the e-mail content!!
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Insert Your Team ID, Password.

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First Time, Change Your company Name. Please Check Game Schedule frequently.

Video Tutorials for each screen will help you.

You can make a decision. You can read a report .

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 Decision Screen

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 Menu

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 Marketing Decisions

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 Marketing Decisions

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 Entry-Level Assembly

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 Multi-Featured Assembly

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 Compensation & Labor

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 Corporate Citizenship

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 Finance & Citizenship

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 Save Decision Entries

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 Competitive Intelligence Reports

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 Company Operating Reports

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The Competitive Factors That Drive Market Share

1. How each companys wholesale selling price 2. P/Q ratings 3. The number of special promotions 4. The length of the special promotions (in weeks) 5. The size of the discounts off the regular wholesale price during these promotions 6. Advertising expenditures 7. Product selection, as measured by the number of models in each line of cameras 8. The numbers of retailers carrying the companys brand

9. The length of the manufacturers warranty period

10. The ease with which users of a companys digital cameras can obtain responsive technical support 11. Brand reputation among buyers and retailer

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