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Chapter 12 - Communicating Customer Value-Advertising and Public Relations 0% found this document usefulChapter 15 - Reaching Global Consumers and Markets 0% found this document usefulChapter 13 - Personal Selling - Sales Promotion 0% found this document usefulChapter 14 - Direct - Online Marketing-Building Direct Customer Relationships 0% found this document usefulChapter 7 - 8 - Products, Services - NPD - PLC 0% found this document usefulChapter 6 - Customer-Driven Marketing Strategy-Creating Value For Target Customers 0% found this document usefulChapter 10 - 11 - Marketing Channels-Delivering Customer Value 0% found this document usefulChapter 5 - Understanding Consumer - Business Buyer Behavior 0% found this document usefulChapter 9 - Pricing-Understanding - Capturing Customer Value 0% found this document usefulChapter 3 - Analyzing The Marketing Environment 0% found this document usefulChapter 4 - Managing Marketing Information To Gain Customer Insights 0% found this document useful