Uploads by Min Shi Tan

Chapter 12 - Communicating Customer Value-Advertising and Public Relations

Chapter 14 - Direct _ Online Marketing-Building Direct Customer Relationships

Chapter 15 - Reaching Global Consumers and Markets

Chapter 13 - Personal Selling _ Sales Promotion

Chapter 6 - Customer-Driven Marketing Strategy-Creating Value for Target Customers

Chapter 7_8 - Products, Services _Npd_Plc

Chapter 10_11 - Marketing Channels-Delivering Customer Value

Chapter 9 - Pricing-Understanding _ Capturing Customer Value

Chapter 5 - Understanding Consumer _ Business Buyer Behavior

Chapter 3 - Analyzing the Marketing Environment

Chapter 4 - Managing Marketing Information to Gain Customer Insights

Chapter 1 - Marketing-Creating _ Capturing Customer Value

Chapter 2 - Company _ Marketing Strategy- Partnering to Build Customer Relationships