Presentation On

V/ S

Srinivas R Khode

INTRODUCTIO N

Pizza Hut
It entered India (Delhi) in June 1996 By Jan 2001 pizza hut had 19 outlet across India Presently it has 142 outlets in 32 cities in India Pizza Hut is the largest pizza restaurant company in the world It has 12,000 outlets in 90 countries Employing more than 300,000 people.
Good time start with great Pizza

Hungry Kya ?

It entered India (Delhi) in 1996 through a franchise agreement with VamBhartia Corp. Speedy growth [ 1 outlet in 1996 & 101 outlets in Feb 2001 At present 220 outlets in 42 cites in India. Emphasis on home delivery

SWOT Analysis

 30 Min. home Delivery frame Varity in menu Toll free no. for order It had a tie-up with Discovery Channel Heat wave delivery

USP- Dining Exp. With delivery & take away options Localized menu World 1st 100%Veg. Restaurant Provision for kids

Cant trap children market High Price

Delivery service not time bound Slow Expansion High price

 Eating out at 'branded' restaurants was more prevalent out Brand recognition Definitive Indian palate City specific food habit

 Pizza was not popular in India till 1996 High Price Threat of substitutes Reckless riding for delivery in time

 Pan in your name Pizza pooch menu 1 Rs. Pan deal Bara nahi to tera [ on time or free ] Reduction in price Ads. On T.V. Channels from July 2001

Buy 1 get 1 free Ads on T.V. ( Hungry Kya ) Tie up with M.T.N.L . & discovery channels Database Marketing. Non traditional outlet