Cut Your Hair

LIKE A MAN
More guys today are cutting their own hair, as reported in a new study comissioned by Wahl Clipper Corporation. So what defines guys who cut their own hair from those who dont?

Guys who cut their own hair are more likely to... Jump out of a plane at 10,000 feet
Skydiving? BRING IT ON.
Many people say skydiving is on their bucket list, but few are brave enough to check it off. The same could be said for cutting your own hair. Those who do are conquering fear and reaping benefits because of it.

NTU DVE A

RE!

10,000ft

85%

OF MEN WITH THE COURAGE TO CUT THEIR OWN HAIR THINK ITS REALLY EASY.

FANCY SHMANCY

HOTEL

Valet just for the heck of it

Because you can.
What guy wouldnt want a little cash in his pocket? Its not surprising that guys who cut their own hair can

$876

kick back and watch their bank accounts grow

$522

Money Saved on Haircutsvii

$216 $108

Frequency of Haircut = 100 Dollars

Every Other Month

1x Month

Every Other Week

1x Week

HAIRCUT MONEY? TRY PARTY FUND.

Add flames to your car Get the premium car wash

Go straight for the prime rib

Upgrade to first class

Buy the next round

Drive to Vegas on a moments notice

Did someone say adventure?
Guys who cut their own hair can do it when and where they want, freeing them up for new adventures. Haircut at 2 a.m.? A last-minute road trip...? No problem.

22 HOURS
FREEDOM!

TIME WASTED ANNUALLY BY NOT CUTTING YOUR OWN HAIR Time that could have been spent doing this

MY DAY IN VEGAS
Play two rounds of golf at the Badland Golf Club. Lose all of my money, then win it back again.

90% 72%

OF GUYS AGREE CUTTING THEIR OWN HAIR IS QUICK AND EASY

Get married...and divorced. Go to the Treasure Island Pirate Show dressed like a pirate. Meet hot girls. Check out the flying Elviss then challenge them to a karaoke contest. Jump on stage at a Pauly D. show at the Palms.

OF GUYS LIKE THE FLEXIBILITY OF CUTTING THEIR OWN HAIR WHENEVER THEY WANT

ZIG when others ZAG

Or zag when others zig.
Guys who cut their own hair arent the majority, and thats okay with them. Theyre not about following the crowd. Theyre about breaking with the norm and doing their own thing.

blah blah blah blah

46%
95%
OF DO IT YOURSELFERS DO IT FOR SELF EXPRESSIONiv

OF GUYS OWN A HAIRCLIPPERi

SELF EXPRESSION MATTERS

1 in 4

= DIY

Men Cut their own hair for individual expressionvi

Recharge a battery with a gum wrapper and rubber band

Impossible? These guys dont know the meaning of the word.
Guys who cut their own hair are more likely to take on MacGuyver-like projectsespecially ones that list AWESOMENESS as the only tool needed for assembly.
REALLY UM GOOD G

DID SOMEONE SAY SEXY?

72%

93%
of women think DIY skills in a guy are a real plus, especially for a long term relationshipiii.

OF GUYS WHO CUT THEIR OWN HAIR CONSIDER THEMSELVES A DO IT YOURSELFER

OVER 90%
OF DO IT YOURSELFERS CONSIDER THEMSELVES CREATIVE PROBLEM SOLVERSii

Where the Heck did this All Come from?

Wahl Zoomerang Survey (all statistics following also from this survey unless otherwise noted) staceyk.org iii localtraders.com iv staceyk.org v millennialbranding.com vi Vice Magazine 2012 Survey vii 12 haircuts/ year @ $18/haircut
i ii