Data Is The Oil of The 21st Century, and Analytics Is The Combustion Engine

Data is the oil of the 21st century, and analytics is the combustion engine
Peter Sondergaard (senior vice president at Gartner)
EDM Brand Comparison list ... #EDMBC2012 #rankingz
Introduction
Over 18 years in EDM scene mainly ID&T (such as Sensation, Q-dance, Dance-Tunes ...)
now DDMCA (Management, Consultancy and Advisory company)

Internet (Website, Social Media, Open) Reputation Management Data Monetization Content Exploitation
Vision and Strategy
Analysis and Advice (Internet, Social Media, Technology)

Monitoring | Profiling | Engagement
Customized Projects
Intellectual Property (Exploitation and Agreements) Plans Reports (Infographs) Keynotes and Workshops
Customers
Mode - Marlies Dekkers Non-profit - Giro 555, Feedback Entertainment - Muziek Centrum Nederland, 22Tracks, Armada Music, Dance Therapy, 2 Dutch,
B2S, Extended Music Sport - Eurosport Food & Beverage - Go Fast HR - Werk en IK
#EDMBC2012 #rankingz
REPUTATION PERFORMANCE ANALYTICS | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
Mission ...
Mission
Rankingz believes having an online reputation is one of the biggest trends in recent years. Rankingz offers the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a brands or individuals online reputation provided by data generated by the users and services of the internet. Rankingz is monitoring search engines, sites, blogs, wikis, fora, social networks, communities and micro blogs.With Rankingz data will be clearly and joyfully visualized. It is possible to experience how a person, a group of people, a brand or an organization is performing with his/her or its reputation in the online world. The results are shown and ranked in several lists so called rankings together with explaining data and an index score.
Search engines are
not
the only thing anymore ...
#EDMBC2012 #rankingz REPUTATION PERFORMANCE ANALYTICS | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
Search Engine Results

The established marketing tool
For more than 10 years Marketing Managers are anxious to know their brands Search Engine results Many have made it an integral part of their marketing strategy It is a well understood tool to promote the brand
So whats the difference?
Search Engine Results vs Social Channels

Social Channels are much more powerful ...
The effect - what companies say
The effect - how customers feel
Understanding ...
Understanding
Level Playing Field internet ecosystem Own Domain Own Social Networks
Third Party Domains + Social Networks Indexed by Search Engines
Ecosystem
Device independent
Time independent
*Graphic by Fred Cavazza #EDMBC2012 #rankingz
Location independent
What to measure?
What to measure?
5 key aspects to analyze ...

Website Search Engines Blogs / Fora Social Media Content

A new indicator ...
Reputation Performance Index

A position in a list is not so much about determining an absolute figure, but it is used to present the online reputation of a brand in comparison with the online reputation of competitive peers, and make it comparable in the list. Therefore, a number of performance indicators are measured for each brand, such as:
Influence of a brand (such as Klout-score among other things) Development of the fan base of a brand Development of the buzz around a brand, or the share of voice of a brand within the group of peers
Note: The measured absolute figures are only used to determine the relative position in relation to peers. Weighting factors determine the contribution of the performance indicators to the final position of a brand in the list.
The reputation matrix of a brand, aims to provide more insight into aspects such as: Presence, Reach or Awareness -how big is the brand online? Activity how active is a brand or how much activity is there concerning the brand? Engagement how many active fans are there and how often is the brand mentioned in their messages?
Reputation Performance Index

Brand rankings based on reputation performance of the 5 aspects The Reputation Performance Index validates a brand and list a brand among competitors Winners and losers -> result = trigger for action
Why?
Why Rankingz?
Brands need information to analyze and control their Brand perception and engage with their customers

and not some DIY clumsy software tool No other platform is offering in-depth cross platform analysis and reports The Rankingz Index is the industry standard for Reputation Performance Analytics
Already up and running (over 1 year > 3.500 brands and counting are monitored) Already brand recognition (Entertainment Business, Sportnext, Adformatie) Rankingz =

First recognized mover Distinguishing capacity Sustainability granted by Brand validation Cross platform analytics (multi dimensional) Direct access to data of individual influentials Brand-Customer related data stored Open character
So ...
Our believe
Reputation in the internet ecosystem is the main value driver for a brand...
Rankingz is measuring the quality of a brands

ecosystem (Not quantity, but quality of the connections and data will prevail) Rankingz is a Reference site for Reputation Performance
Today 3.500 brands 15.000 - 35.000 brands (by 2013) = sufficient coverage Dutch market
Rankingz is a Community of validated Brands

Validated accounts Indepth insights provision
By the community for the community...

#EDMBC2012 #rankingz REPUTATION PERFORMANCE ANALYTICS | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED
Insights ...
Insights
Insights
Insights
The EDM Brand list ...
Value ...
Value
Assumptions

25% overlap 15% churn rate 20% profile 25% catch ratio
There are always questions and I am happy to answer them ...
Denis Doeland P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com

Data Is The Oil of The 21st Century, and Analytics Is The Combustion Engine

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Data Is The Oil of The 21st Century, and Analytics Is The Combustion Engine

Uploaded by

Copyright:

Available Formats

Data is the oil of the 21st century, and analytics is the combustion engine

Peter Sondergaard (senior vice president at Gartner)

EDM Brand Comparison list ... #EDMBC2012 #rankingz

Vision and Strategy

Analysis and Advice (Internet, Social Media, Technology)

Search engines are

Search Engine Results

So whats the difference?

Search Engine Results vs Social Channels

The effect - what companies say

The effect - how customers feel

Third Party Domains + Social Networks Indexed by Search Engines

Website Search Engines Blogs / Fora Social Media Content

A new indicator ...

Reputation Performance Index

Reputation Performance Index

Rankingz is measuring the quality of a brands

Rankingz is a Community of validated Brands

By the community for the community...

The EDM Brand list ...

There are always questions and I am happy to answer them ...

You might also like