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Project Report

Project Report

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Published by jaspreet jassu

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Published by: jaspreet jassu on Mar 01, 2009
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05/16/2012

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“A COMPARATIVE STUDY ON BUYING BEHAVIOUR OFCONSUMER FOR INDIGENOUS PRODUCT vis-visINTERNATIONAL PRODUCT”
Submitted 
 
 for the partial fulfillment of the requirement for the award 
Of POST GRADUATE DIPLOMA IN MANAGEMENTSUBMITTED BYPRAVIN TRIPATHIPGDM 1 2OO8-10 BATCH
Department of management
INSTITUTE OF MANAGEMENT EDUCATION,
CONTENT
ABSTRACTCHAPTER 1- INTRODUCTION, NEED OF STUDY,BACKGROUND CHAPTER 2- RESEARCH METHODOLOGYCHAPTER 3- DESCRIPTIVE WORK OF SUB TOPICSCHAPTER 4- DATA ANALYSIS AND INTERPRETATION
 
CHAPTER 5- CONCLUSION & SUGGSESTIONBIBLIOGRAPHYANNEXURE-
DECLARATION
We the students of PGDM I
ST
year, 2
 ND
semester of 
INSTITUTE OF MANAGEMENT EDUCATION,SAHIBABAD,
Ghaziabad, 2008-10 batch, hereby declare that theWinter Project Report titled
“A COMPARATIVE STUDY ONBUYING BEHAVIOUR OF CONSUMER FOR INDIGENOUSPRODUCT vis-a-vis INTERNATIONAL PRODUCT”
is theoutcome of our own work and the same has not been submitted by
 
any Institute for the award of any degree or any Professionaldiploma.Date:----------------------------PRAVIN TRIPATHI
ABSTRACT
The first and most objective of our study is comparative study of consumers buying behavior regarding indigenous and imported products. The study of consumer behavior is the most importantfactor for marketing of any goods and services. The consumer  behavior suggest how individual, groups and organization select, buy, use and dispose of goods, services, ideas or experience tosatisfy there needs and wants. It also clues for improving or introducing products or services, setting price, devising channelsetc.Since liberalization 100% FDI is allowed in India. This hasattracted foreign companies to penetrate the Indian market. Themarketers always look for emergent trends that suggest new

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