Consumer Engagement and Sales Acquisition Activities for the Social Web

Jugular Social Media Engagement

The personalized platform is built based on an integrated mash-up prospect and customer engagement online framework. It is intended to facilitate meaningful social interactions and transactions between website visitors and Global Hospitals. The wire-framed platform would have powerful social networking utilities, communication tools, user interface to serve as a powerful sales & marketing tool

The Extended Marketing Department at Jugular will handle ideation, planning, campaign designing and creation, campaign implementation, tracking and reporting. The entire gamut of marketing functions will be handled by Jugular's EDM Department

Stratagem Solutions - JugularSocial Engagement

The Extended Marketing Department at Jugular will handle ideation, planning, campaign designing and creation, campaign implementation, tracking and reporting. The entire gamut of marketing functions will be handled by Jugular's EDM Department

Executive Summary

WHAT TO WE DO? We offer Digital Business Transformation on a personalized Digital Framework We empower your business to build new business models and brand identities on the web. We integrate Web Design, Social CRM, Campaign Management and Digital Marketing under one mandate. HOW DO WE DO WHAT WE DO? We augment our technology offerings by owning your digital marketing roadmap WHAT IS OUR USP? Our integrated approaches provide a holistic new online approach to reduce cost per lead and sales acquisition. It does so by increasing visitor time spent on your site, reducing bounce rate, improving lead capture mechanisms, improving returning visitors & customers with powerful social engagement & monitoring mechanisms.

WHAT IS OUR GOAL?

Our goal is to provide a competitive advantage to our clients by promoting their brand to retain, grow, acquire and convert customers.

Jugulars transformation Framework

Marketing plan management dashboards APIs integrated with e-mail marketing tools, AD networks (google Ads, facebook ads, ad networks) Crowdsourced seo and advertising

Sector specific modules Personalizable widgets Crowdsourced UserExperience Crowsourced contents

Customizable high performing , sector specific social Landing Pages

Social Analytics and Brand Monitoring

IamSocial Framework

Social Marketing Management E-mail like interface, integrated to pop-emails Respond to conversations from website, social media Convert conversations, email to prospects & deals APIs to integrate with legacy CRMs

Contextual Engagement and Relationship Management

Why Jugular?

Cross- Sector Clients & Partners

The Social Advisors A Brief Introduction

Venkatsubramanian Ganesan Linkedin

Ravichandran Rajagopal, Vice Chancellor Sri Vishnu Educational Society V. Ganesan, Senior Professor, IIT, Madras

Bharat Banka, CEO, Aditya Birla Private Equity group

Ramakrishnan K CEO, Spark Capital Alpesh Patel, Dealmaker, UK Governments UKTI

Jugulars USP & Barriers to Entry

THE MARKET NOW Consumer Business Websites are not interactive with their target audience. Potential of Website as a strategic sales tool is not harnessed. CRM is used as a post-sales tool. WITH JUGULAR SCALING IN THE MARKET Websites are interactive customer engagement platforms. Website is a product, essentially a Social CRM. Serves as a strategic sales and monitoring tool for the social web. CRM becomes a customer acquisition tool.

Target communities reside on diverse third party social networks. Loyal to multiple brands.

Target community built and reside on the business website. Community building is organic (website visitors can turn into loyal communities)

Keep upgrading and building websites as content management system evolves.

Maintenance, Hosting and Support of Websites, CRM, Intranet is done separately. Build an internal team or hire agency to run digital marketing plans, build campaign landing pages, perform SEM, SEO and web designs. Pay for build or buy CRM Integrate websites call for action with CRM using a solution provider. Build tools and resources for intranet, project management automation. Spend on digital marketeers time to monitor brand presence, analyze build presence on growing social networks, track and manage leads. Hire and spend resource on content consolidation.

Website frameworks are automatically upgraded annually.

All in one hosted solution. Packaged Pay of Objectives Digital Marketing Department using Jugulars crowd-sourcing model. Completely integrated and contextual, maintained and hosted solution.

Single Integrated Dashboard for lead engagement tracking, measuring and analyzing digital marketing efforts. Role based content or section update on websites.

Digipartments USP & Barriers to Entry

Cost efficientQualityDigipartment offers high quality services Expert Team from around the at quarter the world with world cost compared to class techniques different entities that combine and expertise. and deliver similar services Holistic SolutionDigipartment provides a holistic digital marketing solutions that leads to increased brand image and lead generation at lower cost Flexibility Anytime hire and fire Digital Marketing Department that give you ease and flexibility of operation and budget management

OUR STRUCTURE
Innovation, Ideation, Concept & Product Design, Sales Tools
People & Project Operations, Finance, Product Mgmt, Investors Marketing Operations, Marketing Plan Management, Analytics, SEO, SEM

Engagement, Communication, Outreach

Engineering, Operations, Product Delivery, Engineering Delivery

Ashwin Sivakumar
Founder & Chief of Concepts

Senior Architect (being structured)

Innovation, Ideation, Conception, Product Design, Sales Tools

Raman Saxena
Senior Consultant

Concepts & User Experience: Innovation, Ideation, Conception, Product Design, Sales Tools
Ashwin Sivakumar
He drives the overall digital transformation mandate. Ashwin specializes in conceptualization and creation of sales tools, concepts and unique user experiences for search and social marketing. An expert in consumer engagement & digital business transformation roadmaps and digital business plans. Ashwin is a natural when it comes to ideation. He was previously one of the few marketing heads from India who has had functions like sales and technology under a marketing mandateA mandate for transformational marketing. Jugular is his brainchild. He is an MIT Tech Review India nominee, an Startup Leadership Program 2011 fellow, a 2005 World Life Science Forum BiovisionNxt fellow, as well as, the winner of the British Council, Young Creative Entrepreneur Award.

Raman Saxena
He is a Senior Collaborating Consultant He is having 20+ years of strong technical & business experience in the field of User Experience Design working on more than 100+ user experience research and design projects & products in the domain of User Research & Ethnography, Mobile products and applications including m-Health and m-Commerce, Online and Web applications, Enterprise & Consumer software products and Product Design. He has led diverse teams of professionals in a wide range of organizations including Siemens, Nokia, Human Factors International, Network Programs and CA Technologies in International and multicultural environments in US, Europe, China and India. Till recently he was working with CA Technologies as Senior Director, User Experience & Product Design and was responsible for UX and Products Design strategy.

Healthcare: Innovation, Roadmaps, Projects

Aparna Ganesan

Co-Founder and Healthcare Vertical Head

She is the Principal of Healthcare at Jugular. She has a rich
background in Genomics, informatics operations, consumer diagnostics and lab information management systems. She was earlier with the Bio-medium in Helsinki, Finland and most recently

with OcimumBio planning pre-sales and consumer engagement

for their bioresearch and lab informatics solutions.

Technology and Engineering Delivery & Operations

Balakrishna Korapati
Chief Technology Officer Engineering balakrishna@jugul arsocialmedia.com

Engineering Operations, Product Delivery, Engineering Delivery

Balakrishna Korrapati Bala drives the Engineering roadmap at Jugular. With more than a decade of experience in a number topnotch organizations, Bala is a pure techie., someone who is still very hands-on in the programming cycle. An expert in open frameworks and building web platforms, workflow execution, use of search technologies, such as Lucene, SOLR, face detection. Rich experience in Content Management systems like Joomla, Drupal and workflow engines like Jira and popular CRM tools

Digital Marketing Delivery and Relations

Suranjan Gosh
Associate Vice President Digital Marketing

Marketing Operations, Marketing Plan Mgmt, Marketing Delivery, Analytics, SEO, SEM Suranjan Ghosh

He is responsible for the Digital Marketing operations at Jugular. He comes with very rich experience in spearheading Search Optimization, SEM & Web Analytics for large & SME clients across diverse consumer sectors. He brings a wealth of experience in handling this mandate at reputed niche organizations which specialize in complex web/digital automation roadmaps. He has had opportunities to handle Search campaigns for Vodafone, IBM-India, iGate, Prestige constructions. Projects for some big names like IIM Bangalore, Accelrys, Welingkar University, Manipal University were also in the pipeline. We had also handled short term SEO / SEM Projects for BT ( British Telecom), Birla Sunlife, Satyam, Reliance, MTV, - to name a few. He believes that from a holistic perspective, the internet marketing, especially the core SEO (Search Engine Optimization) is based upon empirical studies & research. The activities involved to carry out a successful campaign encompass some science, some art which marketers need to specialize in.

Engagement, Web Communication, Content Strategy, Social Media communications

Anita Krishnaswamy
Associate Vice President Engagement

Swetha Munshi,
Senior Consultant

Engagement, Communication, Outreach

Dhanya Menon Senior Consultant

Anita Krishnaswamy
She is responsible for social media communication, nurturing engagement strategy, content partnerships & building relationships with a content talent crowd as we structure our progressive start-up. She has been working in Digital Marketing for the last 6+ years. She worked previously with Google India in Hyderabad from 2006 to Feb 2012 in various functions encompassing, Customer Service, Engagement Support, and Online Sales Anita joins us with a vast experience in Content Development, Training, Customer Service, and of course Digital Marketing. Anita has a Masters in Marketing Communications from Roosevelt University, Chicago IL. . Her depth of understanding of new/social media comes from her long stint in the aviation Industry as an air-hostess which is a function which necessitates and embraces all the virtues of customer engagement and interfacing. Before working at Google she was a Soft Skills trainer for the Carnegie Melon University program which conducted the MSIT course in Hyderabad. In US, previously she has done several internships with Market Research and PR companies.

Dhanya Menon
Dhanya Menon serves as a Senior Consultant for Interactive Content Strategy at JugularSocial. Her latest stint was with Frontline Consulting Services where she performed a role of a Senior Marketing Manager. Prior to that, she was the Corporate Communications Manager at OcimumGene Logic. She specializes in building elegant & researched content strategy for digital media, corporate identity, internal and external communications. Dhanya has now specialized in the field of communications for the past eight years and has donned diverse communications responsibilities ranging from interactive content development, technical writing, marketing & corporate communications. She holds a Masters degree in business administration with specialization in Marketing and has been previously associated with organizations such as Panacea Biotec, Eli Lilly, Novartis, and ICFAI Center for Management Research in diverse business functions.

Thank you!
I am 'Ash'win Sivakumar
Founder & Chief of Concepts at JugularSocial

I conceive concepts that help you maximize your revenues and consumer connect on the Social Web
Reach me at: +91 8897056449 , ash@jugularsocialmedia.com, skype@infoash