N ETW O RKE D URBANISM : bo s to n w a s te PR O JECT: mfa ma p + ti c k e t re de s i gn

LY D IA SCOT T oc t o ber 01 , 2 0 1 3

SITE + KEY PRO BLEMS

Bostons Museum of Fine Arts receives 1.5 million visitors yearly Current tickets + maps waste money and paper Small wastes add up quickly: MFA spends $18,000 to print tickets every year Maps: difficult to read + waste too much paper + frequently updated Problem is scalable + relevant to other Boston-based museums

PROPOSED SOLUTION: ticket redesign

Keep paper tickets + create a secondary purpose Visitor engagement: scavenger hunts + discounts Make tickets art themselves with SMFA students Reduce size of tickets Create digital ticket system (paperless ticketing) Only 10% of visitors re-use tickets

Source: http://www.pinterest.com/monyc/museum-admission-buttons-tickets/

PROPOSED SOLUTION: map redesign

Build on mobile interface to complement current maps Re-format + improve permanent wayfinding system + gallery signage Cant eliminate paper maps but increase their efficiency Reduce + reuse paper maps in circulation

NYC MoMA app

Current MFA audio guide platform

American Museum of Natural History app

ADDITIONAL ISSUES + NEXT STEPS

Elderly + international visitors may not want a digital interface Solutions could be more costly that current practices Consider this waste as a behavioral problem rather than a product design problem? Requires visitor observation Need understanding of environment Recycling + reuse bins nearby? Gather more evidence If cost cant be reduced, how can it be more meaningful? Would people be willing to pay a nominal fee for maps?