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By: Aayush Jaidev Arvind Sharma Piyush Chhabra Angad Kalanta Robin

By: Aayush Jaidev Arvind Sharma Piyush Chhabra Angad Kalanta Robin

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Published by Vinod

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Published by: Vinod on Aug 04, 2009
Copyright:Attribution Non-commercial

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12/07/2009

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BY:Aayush JaidevArvind SharmaPiyush ChhabraAngad kalantaRobin ChhabraBirendra kumar SinghVinod Prajapat
 
INTRODUCTIONINTRODUCTION
Service sector constitutes nearly 50% of India’sGDP.
Rate of Growth higher at 7% viv-a-visAgriculture(2-3% ) andManufacturing sector(6-8%).
It has a stable demand as against fluctuatingfortunes in case of boom and recession in other sectors.
Banks give franchise to others for providingservices to others.
Require new marketing strategies and tactics tosurvive and
 
Need for marketing :Need for marketing :
1)It has more human element in it.3) It needs a more fortified , cohesive and interactiveorganization.5) The personal touch and quality are moreimportant.7) It is specific to customer and customer to betreated as the king, his satisfaction is mandatory.

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