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 % Unit Market Share YOY Change by Rolling Period and Regio
VanArsdel Ltd. - Market Share
Region Central East West
10 %
49,832 32.86 %

% Unit Market Share YOY Ch…

Total Category… % Units Marke…

0%

-10 %
P-11 P-10 P-09 P-08 P-07 P-06 P-05 P-04 P-03 P-02 P-01 P-00
Rolling Period
% Units Market Share R12M and % Units Market Share by Month
% Units Market Share % Units Market Share R12M
Total Category Volume by Segment
40 %
% Units Market Shar…

30 % Convenience 9.3 mil

Segment
Moderation 14.7 mil

20 %
4 4 14 4 4 4 4 14 14 4 14 4
-1 b-
1
ar- r-1 -1 -1 l-1 g- p- t-1 v- c-1
Jan Fe M Ap ay Ju
n Ju Au Se Oc No De
0 mil 5 mil 10 mil 15 mil 20
M
Total Category Volume
Month
Total Units por Month y isVanArsdel
isVanArsdel No Yes

4.1 mil 4.2 mil

3.8 mil 4.1 mil 3.6 mil
4 mil 3.4 mil 3.4 mil 3.1 mil 3.1 mil 3.2 mil
Total Units

2.8 mil 2.8 mil 2.8 mil 2.6 mil

2.2 mil 2.3 mil 2.1 mil
1.9 mil 1.6 mil 1.9 mil 1.9 mil 2.0 mil 1.9 mil 2.0 mil
2 mil 1.4 mil 1.3 mil 1.2 mil 1.5 mil 1.7 mil 1.7 mil 1.6 mil 1.5 mil 1.8 mil
1.4 mil 1.7 mil 1.8 mil 1.7 m
1.4 mil 1.1 mil 0.9 mil
1.0 mil 0.7 mil 0.7 mil 0.8 mil 1.0 mil 1.0 mil
0.7 mil 0.7 mil

0 mil
3 13 13 3 -… 13 3 … 13 3 … 3 4 14 14 4 -… 14 4 -… 4 4 … 4
-1 b- ar- r-1 ay n- l-1 g- p- t-1 v- c-1 -1 b- ar- r-1 ay n- l-1 g -1 t-1 v- c-1
Jan Fe M Ap M Ju Ju Au Se Oc No De Jan Fe M Ap M Ju Ju Au Se
p
Oc No De
/
Month
 YTD Category Trend Analysis
Total Units YTD por Manufacturer y Region Total Units por Month y Manufacturer
Manufacturer VanArsdel Natura Aliqui Pirum Quibus Currus Abbas Manufacturer Aliqui Natura Pirum VanArsdel

VanArsdel Aliqui Pirum

2 mil

Total Units
East
East East West

1 mil
West Cen… Central
Quibus Abbas Fa… Leo
Central West
Natura East
East 0 mil
4 4 4 4 4 4 4 4 4 4 4 4
Victoria -1 -1 ar-1 r-1 ay-1 un-1 Jul-1 ug-1 ep-1 ct-1 ov-1 ec-1
Currus Barba Jan Fe
b
M Ap
M J A S O N D

Pomum Month
East Central West East W… Salvus

% Units Market Share por State Total Units YTD Var % por Month y Manufacturer
Manufacturer Aliqui Natura Pirum VanArsdel
200 %

Total Units YTD Var %

100 %

0%

-100 %
4 14 r-14 r-14 -14 -14 l-14 -14 -14 t-14 -14 c-14
-1 b-
Jan Fe M
a Ap Ma
y
Ju
n Ju Aug Sep Oc Nov De

/
Month
Sentiment Analysis
68 4 Sentiment Gap por District y Region
Sentiment Sentiment Gap
Region Central East West

District #02

District #04

District #07
VanArsdel - Sentiment by Month
District #08
MfgisVanArsdel Yes
70 District #13

District #15

60 District #16
Sentiment

District #18
50
District #19

District #20
40
District #22
3 13 13 13 13 13 14 14 14 14 14 14 14 14 14 14 14 14
l-1

District
- - - - - - - - - - - l- - - - - - District #23
Ju Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Ju Aug Sep Oct Nov Dec
District #24
Month
District #25

District #26
Industry Sentiment by Month
District #28
MfgisVanArsdel No
District #29

District #30
69
District #32
Sentiment

District #33

68 District #34

District #35

District #38
67
3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 District #39
l-1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 -1 l-1 -1 -1 -1 -1 -1
Ju Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Ju Aug Sep Oct Nov Dec
-20 0 20
Month /
Sentiment Gap
 Growth Opportunities
Total Units y Total Units R12Ms por Month
Total Units Total Units R12Ms
30 mil
Total Units y Total Units R12Ms

20 mil

10 mil

0 mil
Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-1
Month

Total Units por Segment Total Units por Rolling Period y Region
8 mil
Region Central East West

6 mil
Total Units

4 mil 1,000
Total Units

2 mil

500
0 mil
y e t on th lar
tivit em lec as u gu
uc xtr Se e Yo Re
d E lS P-05 P-04 P-03 P-02 P-01
Pr
o Al
/
Rolling Period
 $1 mil M (15.24%)

$2 mil M (29.97%)
$2 mil M (23.18%)
Sales $ por Category

Sales $ por Region

$0 mil M (2.72%)

$6 mil M (80.2%)

$3 mil M (46.85%)

East

West
Region
Mix

Central
Rural

Youth
Urban
Category

Sales $ Sales $
$0 mill.
$50 mill.
$100 mill.
$0 mill.
$50 mill.
$100 mill.
$150 mill.
$200 mill.

Jul-99 Maximus UM…

Aug-99 Natura UM-10
Sales $ por Month

Sep-99 Maximus UM…

Sales $ por Product

Oct-99 Maximus UM…

Nov-99 Maximus UM…
Dec-99 Maximus UM…
Jan-00 Maximus UM…
Feb-00 Maximus UM…
Mar-00 Maximus UC-…
Apr-00 Maximus UC-…
May-… Aliqui UE-06
Month
Product

Jun-00 Maximus UM…

Jul-00 Currus UE-05
Aug-00 Aliqui UE-05
Sep-00 Maximus UC-…
Oct-00 Maximus UC-…
Nov-00 Currus UE-14
Dec-00 Currus UE-15
Jan-01 Maximus UC-…
Feb-01 Maximus UC-…
Mar-01 Natura UE-36
/