By –

Manish Sharma
Sahila Ansari
Company History
• 1600 : Coffee enters to Europe through the port of Venice
• 1654 : The first coffee house opens in Italy
• 1750 : One of Europe’s first Coffee house
• 1822 : Prototype of 1st espresso machine is created in
France
• 1908 : Invention of the world’s 1st drip coffee maker
• Feb, 2000: First Barista Lavazza at Basant Lok, New
Delhi
 Introduction

• Barista coffee was establishes in 2000 in India .

• Barista exists in over 22 cities, and operates over
140 outlets nationally.
• In the last 2 years, Barista has opened over 100
outlets in the country.
MENU

COFFEE:

Coffee with Milk Cold Coffees

• Cappuccino • BrrristaTM
• Caffe Mocha • Brrrista FrappeTM
• Caffe Latte • Brrrista BlastTM
Black Coffee • Iced Caffe Mocha
• Espresso Italiano Coffee Add-ons
• EsperanoTM • Various Flavours
• Americano • Chocolate Fudge
Dessert Coffees • Whipped Cream
• Latte Bianco • Espresso Shot
• Caffe Borgia • Ice Cream Scoop
Marketing Mix

Product Pricing
• Barista’s product mix • 10% higher than
constitutes a wide range of Competitors
products.
• Prices are lowest they have
• Food items like croissant,
ever been
pastas, and sandwiches are
• High COGS because of
complimentary to their
coffee, and project a very Import duties
classic image of Barista.
 Place
• Outlets located in strategic
locations
• Generally located at High
Street/Family entertainment
centers', in and around malls
and cinemas and offices
Promotion
• Sales Promotion
• Barista carries out
promotion campaigns in the
form of promotions in the
Press, TV and Radio
Medias.
SWOT Analysis

Strength Weakness
• Average Taste and Quality
• Strong Brand Image
of Products
• Excellent Human Resource
• Perceived as an expensive
• Ambience and décor brand
• Strong base for expansion • Inconvenient delivery
and growth
process
Opportunities Threats

• Strong brand recall • Coffee substitute

• Presence of huge number of • Rise in the cost of coffee
outlets and dairy products
• Pricing • Competition from national
and international players
Creative Strategies