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Betsey Merkel E-Mail:betseymerkel@gmail.com
Betsey Merkel
7025 Cedar StreetChagrin Falls, Ohio 44022Ph: (216) 246-2447E-mail:betseymerkel@gmail.com
Google Profile Page:http://tiny.cc/lgt4l
Skills Summary
Marketing and communications for economic and business development. Specializes insocial media knowledge curation for social commerce. Consults and collaborates withindividuals, organizations, firms, universities and colleges on projects.
Strengths and Qualifications
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Start-up coordinator.
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Administrator of programs, communications, and projects.
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Team leader and collaborator.
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Creative problem solver.
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Communications, knowledge management and social media outreach skills.
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Experienced Blogger, micro Blogger and online publisher.
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Developer of Web 2.0 workspaces.
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Mentors, trains, and coaches collaborative behavior and new business technologies.
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Experienced public presenter.
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Trusted convener.
Technical Skills
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Microsoft Office and Apple programs.
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Basic HTML, Drupal, Wiki.
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Word-processing, spreadsheets, presentation programs.
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Social media and analytic tools.
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Collaborative workspaces.
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Fluent in leading industry multi-media digital publishing platforms.
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Broadcast production and video editing.
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Database management.
Specialties
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Connects strategic research and industry networks.
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Champions successful practices and tools to accelerate enterprise.
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Communications for education, economic, and workforce development.
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Convenes broadcast conversations for collaboration and capacity building.
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Curator of social media knowledge.
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Community manager.
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Published author in Open Source Economic Development.
Project History
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2007-2011 - Social Media Knowledge Curator. I-Open Civic Wisdom Library –Developed multi-media civic intelligence libraries containing over 10,000minutes of 100 research and industry entrepreneur interviews and public
Betsey Merkel E-Mail:betseymerkel@gmail.com conversations representing regional, national and global business,government, academic and civic leadership. From 2010 - 2011 the I-OpenMedia Library attracted over 1,225,000 views and I-Open’s six broadcastchannels were watched for a total of eight thousand hours since 2008.
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June 2011-October 2011 - Curation of social media knowledge libraries for SmartBusiness, a Northeast Ohio based online publication featuring senior regionalleadership presentations in the areas of health care, building a regional sportseconomy, and the Rock and Roll Hall of Fame as a regional attractor andglobal leader in online education.
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May 2010-Oct 2010 - Global Communications, Strategic Networks & CommunityManager. Collaborative Innovation Networks COINs 2010 Conference – sixmonth project working with research leaders representing the MassachusettsInstitute of Technology’s (MIT) Center for Collective Intelligence, SavannahCollege of Art & Design (SCAD), and Wayne State University’s, School of Engineering to build global research-industry networks, design social mediaarchitecture, generate blog and micro-blog publishing, communications,community manager, establishing multi-media knowledge libraries attracting100,000+ viewer minutes in 21-days post event. Coached, mentored andtrained student volunteers virtually and on-site in new broadcast andcollaborative platform technologies.
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2007-2009 – Strategic Networks, Programs & Communications. Managed allaspects of Midtown Brews, a Northeast Ohio based entrepreneurial communityconvening broadcast conversations focused on innovation in technology, healthcare, creative industries and energy for business development.
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2008-2009 – Strategic Networks, Communications & Programs. Managed allaspects of Women’s Enterprise Network, a NEO based inter-generationalcommunity of women and girls focused on broadcast conversations and thedevelopment of global friendship networks and economic developmentinitiatives.
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2006-2009 – Collaborative Technology Platform Developer. Assisted in thedevelopment and deployment of a collaborative software platform for businessenterprise development. Representing The Institute for Open EconomicNetworks (I-Open) with specific applications in research-industry networkbuilding, communications, projects, and collaborative community development.
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2005-2010 - Co-Founder and Director, The Institute for Open Economic Networks (I-Open), a not for profit, educational economic development organizationdeveloping and deploying new practices and tools in Open Source EconomicDevelopment.
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2004 – Communications Manager & Community Engagement. Member of leadership team for Northeast Ohio National Deliberation Day, a project of civicengagement for the 2004 Vice Presidential Debate. Managed communicationsand civic engagement for host convener Case Western Reserve University,Center for Regional Economic Issues, 90.3 and WCPN ideastream, Cleveland,Ohio with sponsor, the Public Broadcasting System (PBS) and By the People:America and the World, an initiative of MacNeil/Lehrer Productions. Debatetopics: Health Care, Homeland Security & Globalization. Distinguished by
Betsey Merkel E-Mail:betseymerkel@gmail.com highest attendance of all national convening sites.
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2003-2005 - Strategic Networks, Communications & Programs. Created andmanaged a civic forum process engaging 3000 NEO leaders over a 17-monthperiod to build strategic research and industry networks, strengthen civicengagement, knowledge sharing and enterprise generation for economicdevelopment in Northeast Ohio. Managed all digital and print materials andfour regional conference meetings. Supported by SBC Global.
Work History
The Institute for Open Economic Networks, Cleveland, Ohio 2005 – 2011
Co-Founder and Director
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Develop and deploy new practices and tools in Open Source EconomicDevelopment.
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Identify and connect civic, business, academic and government leaders.
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Teach collaborative leadership, network building and project management skills.
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Support face to face/online communities with Web 2.0 tools.
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Curate social media knowledge libraries.Case Western Reserve University, Cleveland, Ohio 2002 – 2005The Center for Regional Economic Issues
Director of Marketing; Strategic Network Development
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Communications and database management.
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Coordinated research and industry collaborations.
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Orchestrated programs, events and projects.
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Coached, mentored and trained entrepreneurs.
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Manager of Web 2.0 publishing and community building platforms.
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Developed integrated technology tools and social practices for strategic networksoutcomes.Equestrian Training & Education Center, Hunting Valley, Ohio 1998 - 2001
Co-Founder and Managing Director at Wildefields
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Managed office, promotion, events and facility operations for Equestrian School;over 100 students and families; volunteers; $250,000 first year income.
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Managed Farm livestock operations and supplies, office, employees, volunteers,land use and equipment maintenance.
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Managed day-to-day historic facility restoration, initiated land conservancyproceedings and guided the Education Center’s not-for-profit application.Coryton & Co., Gates Mills, Ohio 1983 - 1987
Managing Director & Harpist
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Managed not-for-profit chamber music ensemble.
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Directed and produced concerts, residencies and master classes in the UnitedStates, Alaska and China.
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Commissioned compositions by international composers.
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