A SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK OBSERVER

Luxury Rentals
March 2011

Essential
The

Resource
for Prospective Renters

COVER PHOTO
THE UPPER WEST SIDE’S
MOST DISTINCTIVE
NEW ENCLAVE HAS ARRIVED:
COLUMBUS SQUARE
 RIVERSIDE SOUTH

RESIDENCE 1802
3 Bedrooms
3 Bathrooms
FOYER MASTER BEDROOM
Terrace 6' 7" × 5' 0" 15' 0" × 12' 6"

W D
REF

DINING AREA
13' 2" × 9' 4"

DW

WIC

BEDROOM 3 BEDROOM 2 LIVING ROOM TERRACE

12' 0" × 14' 7" 11' 7" × 11' 10" 24' 1" × 16' 4" 6' 2" × 16' 9"

EXCEPTIONAL UPPER WEST SIDE RENTALS

Spacious layouts with expansive views, Some residences with
Private terraces, Finished-in-place oak floors, Three and Four fixture
bathrooms, 9 – 11’ ceilings with wrap around windows, Vented
Bosch washer & dryer

2 & 3 BEDROOM RENTALS AMENITIES & SERVICES

FROM $6,525 40,000 square foot La Palestra
Athletic Club & Spa
ON-SITE LEASING CENTER NOW
OPEN: 400 WEST 63RD STREET
75’ indoor pool
Two-level rock climbing wall
CALL FOR AN APPOINTMENT: Basketball & Squash courts
888 520 6883
Bowling alley with café
WWW.THEASHLEYNYC.COM Indoor playground by Kidville
Elite concierge services by
RENT STABILIZED AND Abigail Michaels
IMMEDIATE OCCUPANCY
On-site parking and valet

EXCLUSIVE LEASING AND MARKETING AGENT:

CITI HABITATS MARKETING GROUP
 RESIDENCES||ATHLETIC
RESIDENCES ATHLETICCLUB
CLUB||SPA
SPA

THE ULTIMATE
THE ULTIMATE RENTAL
RENTAL
Exploreaawhole
Explore wholenew
newlifestyle
lifestyleat
atThe
TheAldyn,
Aldyn,located
locatedininNew
NewYork
YorkCity’s
City’smost
mostvibrant
vibrantnew
newwaterfront
waterfront
neighborhood, Riverside South. The Aldyn offers everything you want and more - from exquisitely crafted
neighborhood, Riverside South. The Aldyn offers everything you want and more - from exquisitely crafted
residenceswith
residences withexpansive
expansivepark
parkand
andriver
riverviews
viewstotoLA
LAPALESTRA’s™
PALESTRA’s™Ultimate
UltimateSporting
SportingExperience
Experienceofofover
over
40,000 square feet of spectacular amenities.
40,000 square feet of spectacular amenities.
STUDIOAND
STUDIO AND11BEDROOM
BEDROOMRESIDENCES
RESIDENCESFROM
FROM$2,585
$2,585
2,33AND
2, AND44BEDROOM
BEDROOMRESIDENCES
RESIDENCESFROM
FROM$6,400
$6,400
ON-SITELEASING
ON-SITE LEASINGOFFICE:
OFFICE:60
60RIVERSIDE
RIVERSIDEBOULEVARD
BOULEVARDAT
AT63RD
63RDSTREET
STREET
IMMEDIATEOCUPANCY
IMMEDIATE OCUPANCY 888888469
4693110
3110 WWW.THEALDYN.COM
WWW.THEALDYN.COM

LA PALESTRA™
LA PALESTRA™ BASKETBALL && SQUASH
BASKETBALL SQUASH COURTS
COURTS POOL
POOL
LIVINGROOM
LIVING PHOTOGRAPHYBY
ROOMPHOTOGRAPHY JOSEPH
EVANJOSEPH
BYEVAN

EXCLUSIVE LEASING AND MARKETING AGENT:

EXCLUSIVE
CITI LEASING
HABITATSAND MARKETING
MARKETING AGENT:
GROUP
CITI HABITATS MARKETING GROUP
A rendering of the interior of
the new Soho development 55 Thompson,
developed by Manhattan Skyline. Visit
the on-site leasing center opening this
August or call 212-925-5550 to be put on
the priority list. Below: The exterior of 55 Thompson,
located at Thompson and Broome streets.

the manhattan
rental market:
On the road to recovery
By Rachel Morgan essentially getting the same rents as before the “The 2011 rental market hit the ground

T
he rental market in Manhattan is
well on its way to recovery since
the economic crisis of 2008, many
brokers are saying.
“Things have been moving up in
both rental and sales, although not
at the same rate, nor at the same pace in every
neighborhood,” said Paul Gavriani, Corcoran
senior vice president and associate broker. “My
rental listings in certain neighborhoods, for
example, in Greenwich Village, Chelsea, and
Soho, have recovered to the point where we’re
crash of 2008.”
But Gavriani doesn’t expect rents to stay the
same as they were in 2008—rather, he expects
them to surpass 2008’s numbers.
“We’re expecting that many listings coming up
for renewal during the coming summer season,
traditionally the busiest of the annual rental cycle,
will be even higher than their 2008 rents, which
should be the real proof of how far the market has
recovered,” he said.
George Arana, licensed associate real estate
broker and senior vice president at Halstead
Property LLC, agrees.
running,” he said. “Traffic has picked up and
there is still a limited supply of inventory
available. [For] example, I listed 20 West 16th
Street, a Parlor Duplex three-bedroom, plus
den and three-bath with a private terrace, for
$9,800. In two weeks, I had three interested
parties, one even offering the year’s rent up front. I
feel that we’re on an upturn.”
Tierney Model and Chris Leavitt of Sotheby’s
International Realty said that the year has started
out with a bang.
“The rental market has been very consistent
this year, very, very busy,” they said.

4 • luxury rentals
 Discover Columbus Square
1 Month Free with a Move-in by April 15

Building Amenities
Private Landscaped Deck and Lawn • 1 Block from Central Park
State-of-the-Art Gym • Doorman • Concierge • Parking Garage on-site

Apartment Features
Grohe Ladylux Kitchen Faucets • Vented Bosch Washer/Dryer
White Oak Floor • Floor-to-Ceiling Windows
CaesarStone Slab Countertops • Italian Porcelain Kitchen Floor

Retail
Whole Foods across the street • Duane Reade, Chase & Crumbs on-site
Ryan Center • Petco • Modell’s • Sephora • Mandell School
Solomon Schechter School of Manhattan • T.J. Maxx • Michaels
HomeGoods • Bank of America • Associated

Studios fr $2,550* • 1 BRs fr $3,318* • 2 BRs fr $6,230*

*Net effective rents

866.997.9450 • www.ColumbusSq.com
Building Rendering by Seventh Art Group
 Michael Bolla, marketing director at
Prudential Douglas Elliman, said Manhattan
rentals have bounced back.
“The rental market hasn’t slowed,” he said.
“The high-end rental market has returned with
a vengeance.
With the uptick in the market, Daniel
Hedaya, executive vice president for Platinum
Properties, is excited for the busy spring and
summer renting season ahead.
“Things are definitely improving in terms of
the market and rents,” he said. “We have seen
concessions cut back and landlords start to gear
up for the busy spring [and] summer season.
With new buildings on the horizon and several
While things appear to be looking up, not
all brokers are so quick to declare the market
recovered.
“I think the economy is bouncing back, but
I’m not certain if we’re there yet,” said Jeffrey
Wachtenheim, broker at the Real Estate Group
of New York. “New York is a city that very much
relies on Wall Street. If Wall Street is doing
well, New York real estate will do well. I think
that consumer confidence is back, which is
very important, [but] I also think there are a
lot of frustrated renters and buyers out there,
who still think the market is similar to 2009
and they can’t understand why they are losing
bidding wars, can’t find rent concessions or
rates and the decrease of landlord incentives,
it is clear that we are gearing up for a very busy
summer season with less negotiation power in
the hands of the renter.”
Evan Rosenfeld, senior associate salesperson
at Citi Habitats, also said renters are losing
power in the improving market.
“[The renting market] is great if you are a
broker but pretty tight for a renter,” he said.
“Incentives are drying up, so start signing
leases.”
Vicario Brensley Phillip, sales and rental
agent at the Real Estate Group of New York,

‘the rental market hasn’t slowed. the high-end

rental market has returned with a vengeance.’

ones already launched, it should be interesting why there is so little inventory.”

to see what happens over the summer.”
John Zakowski, sales and rental associate
at Essential New York Real Estate, predicts a
tightening in the market for the next rental
season.
“Concessions are slowly receding, which
is the best indication of a stronger rental
marketplace where overall time on the market
for rentals is diminishing and rents are
escalating,” he said. “There is approximately a
16 percent drop in newly constructed rentals
on the market since the prior quarter. Current
reports indicate that approximately 7,000 new
units came on the market, which spells an acute
tightening of the rental marketplace for the
second and third quarters of 2011.”
Adina Azarian, founder and principal broker
of Adina Equities, agrees.
“I don’t think that the economy as a whole as
bounced back,” she said. “If you know what the
deficit is, then you know we are in a precarious
position. However, there does seem to be a
renewed burst of economic growth in New York
City.”
According to Caroline Bass, senior vice
president and associate broker at Citi Habitats,
this upswing in the market means that renters
have less negotiating powers than they may
have had in the past.
“The rental market is definitely experiencing
a tightening compared to the previous two
years,” she said. “With the decrease in vacancy

A triplex loft with a

rooftop garden at
242 East 58th Stret,
listed at $15,000 per
month by
Corcoran agent
Paul Gavriani
(212-937-1695).
Above right, a triplex
loft at 125 East 12th
Street, listed for
$11,500/month with
Corcoran agent
Paul Gavriani
(212-937-1695).

6 • luxury rentals
 ONE OF A KIND LUXURY RENTALS

525 East 72nd Street 265 East 66th Street 420 East 61st Street

River & skyline panoramas 212.829.9000

Health club, Roof-top pool & 24-hr garage available www.solowresidential.com
24-hr doorman & concierge. No Fee Rentals

SOLOW BUILDING COMPANY

 E E NG
F di S
o d
N ki TAL RHO S O D
Greenwich Village/Union Square Penthouse loft at 56 East 13th Street,
Apt. 8, listed at $8500 per month by Real Estate Group of New York agent
Jeffrey Wachtenheim (917-605-7777.)

o A T
EN BO
N E E Side
R
I G H
also predicts a tougher season for
renters.
“The inventory is extremely low
for this time of year in many areas
is a major plus for renters.
“Renters all want the same
things—a good landlord or property
management company,” Azarian
t
G R G N r Eas t Side
of Manhattan,” he said. “With the said. “Meaning they are responsive
spring and summer season - peak and will take care of any problems
N s
T I Uppe r We
rental season – approaching, it’s or issues if any arise during tenancy

C I e
going to be tough for new renters.”
C.B. Whyte, senior vice president
and are honorable and trustworthy.
Renters always want to know, ‘Who

EX p
Up ton
and associate broker at Stribling,
agrees.
is the landlord?’ After that, it’s about
a fair deal and fulfilling their wish

il n ill “I am finding that the rental list.”

C a y H a rk market is stable,” she said. “It is not Mary A. Vetri, senior vice
rr y P plummeting. The landlords are no president and associate broker at

M merc uare
u longer providing the renters with
any incentives for signing the lease.”
a q
Gr on S
For over 30 years,
ni lage ‘THE RENTAL MARKET IS STABLE; IT’S NOT
we’ve been helping
U Vil PLUMMETING. THE LANDLORDS ARE NOT
new yorkers s t
live well Ea PROVIDING RENTERS WITH ANY INCENTIVES.’
in the world’s
Whyte said that the market is
greatest city. on its way up from March’s rock-
bottom status.
“The market has now stabilized
we are now longer plunging,” Whyte
said. “I believe we hit bottom last
March. Well-priced inventory
that comes on the market in good
condition will sell and will rent.”
As far as what renters are looking
for this season, Arana said it’s about
value.
“As always, the most bang for
their buck,” he said. “That comes
in the form of well-proportioned
Bettina Equities rooms and great kitchens and baths,
Rental Office and of course, [it goes without]
saying, location, location, location.”
227 East 85th Street, Rachel Glazer, salesperson at
New York, NY 10028 Brown Harris Stevens, said that
extra amenities are deemed less
Monday - Friday: 9am - 7pm important by renters.
Saturday and Sunday: 10am - 6pm “Location is key,” she said. “Most
want a doorman, rooftop terrace
212-744-3330 and gym. The ‘extras’ offered
recently, [like] free breakfast,
lounges [and] pet spas, are not
BettinaEquities .com driving rentals.”
Azarian says that a good landlord
Brown Harris Stevens, ticks off a list
of wants for potential renters.
“Conveniences and a safe location;
easy access to subways, gyms, food
shopping, dry cleaner and laundry,
pet-friendly buildings, doorman if
a high-rise, and common outdoor
space,” she said.
In addition to the normal
amenities, Bass has heard an
interesting request lately.
“The majority of renters want
a clean building, a nice-sized
apartment and decent renovations,”
she said. “Renovations do not
necessarily mean granite and
stainless steel, although those
kitchens and baths from the ’70s just
don’t cut it. Lately, I have received
quite a few requests that the
apartments have to be bedbug-free.”
Bolla said it’s not so much about
amenities when it comes to an
apartment’s value in the eye of a
potential renter.
“To my clients, ‘new features’
never matter; it’s all about the
apartment,” he said. “Hot features
and amenities come and go; what
never goes out of style is a great
apartment.”

8 • LUXURY RENTALS
 place yourself
in the center
of everything
Image is a combination of photography and an artist’s
rendering. © dbox 2011. Prices subject to change.

Now Renting at 32nd & 6th

thecontinental.com 212.695.3232
Studios, One- and Two-Bedrooms starting at $2,665
EXCLUSIVE LEASING AND MARKETING AGENT: CITI HABITATS MARKETING GROUP

all signs point West
The newest hot spot in the rental market is the far West Side of Manhattan • By Rachel Morgan
W
hen it comes to the
rentals market in
Manhattan, all signs
point west.
The West Side of
Manhattan has become inundated
with new developments like the
Ashley, the Aldyn, the Beatrice,
the Continental, Silver Towers,
Clinton Park, the Helena and super-
developments like Columbus Square
and MiMA.
But to attract renters to the
stretch of land that runs along
the Hudson River, developers had
to offer increasingly impressive
amenities.
“Northern Chelsea, Hell’s Kitchen,
Clinton, the garment district and
so forth are offering more in order
to drive the traffic up,” said George
Arana, licensed associate real estate
broker and senior vice president
at Halstead Property LLC, Village
Office.
Arana has also done business in
the area way west as of late.
“I recently negotiated a deal in
Clinton, 43rd Street off 11th Avenue,”
he said. “It was a penthouse and
though it took two months to rent, I
found a tenant who loved the space.
Being in the business for 20 years, I
always felt that there is someone for
every property out there. It’s just a
numbers game.”
Mark Jovanovic, Corcoran senior
vice president and associate broker,
agreed that the area is one to watch.
“The West Side of Manhattan
is really exciting,” he said. “Not
only do you have many new
buildings and developments, but
10 • luxury rentals
there is a good amount of older
manufacturing and commercial
buildings which feature lofts that
people want to live in.”
Tierney Model and Chris Leavitt,
sales associate and vice president
and associate broker of Sotheby’s
International Realty, respectively,
agree that properties in the area are
becoming more popular, “especially
with the new developments and
unique amenities west of Midtown
West.”
While some brokers say that
the area still lacks development,
Jovanovic said that the low rents for
‘ProPerties in this area are becoming
more and more PoPular, esPecially
with the new develoPments and unique
amenities west of midtown west.’
commercial space has helped build
it up.
“The lower cost of retail space
further west has made it more
affordable for many galleries, cafes
and restaurants to open, which has
added a great deal to the feel and vibe
of the area,” he said. “The Hudson
River Park has also added much
needed green space, and come spring
and summer, it’s a great outlet.”
He also took note of the area’s
sometimes over-the-top amenities.
“The amenities are definitely
there, whether you want an Olympic-
sized pool, tennis or basketball
court or a roof deck with the Statue
of Liberty and Manhattan skyline
the living room of the new far West side luxury
development the Ashley, listed by Citi Habitats
starting at $2,950 for a studio (212-794-1133).
views,” he said. “These buildings
have all the bells and whistles.”
Senad Ahmetovic, licensed
real estate broker and senior vice
president of Halstead Property LLC,
Midtown Office, pointed out even
more amenities being offered to
entice tenants.
“There are several newer buildings
west of 10th Avenue, and those
developers knew that they had to
lure the tenant that far west with
‘something extra,’” he said. “All of
those buildings more or less are built
with condo finishes and offer a range
of super-luxury amenities, from
buildingwide wi-fi access, washer
and dryer units in each apartment,
swimming pools and state-of-the art
cardio and weight training systems
with sauna, steam and spa services.”
These features are offered to
create a sense of having everything
you need right in your own building,
Ahmetovic said.
“They want their tenants to
feel they do not need to leave the
premises, so one will find an onsite
convenience store at the Helena or a
nail salon and BBQ grill at the Silver
Towers. People who want these types
of services don’t mind the location as
much,” he said.
Mark Menendez, executive vice
president and director of rentals at
Prudential Douglas Elliman, says the
area is developing into a whole new
neighborhood.
“It’s a growing community, and I
think there are still opportunities for
deals,” he said. “It’s exciting to see a
neighborhood develop in our city.”
But Menendez thinks it is the
location, rather than the amenities,
that’s attracting renters.
“I think it’s on its way like many
areas in Manhattan before,” he
said. “I believe with its proximity to
midtown and access to the riverfront
it will become a hot neighborhood.
Developers are responding to
sophisticated renters’ needs and
buildings have become the ‘one stop-
shop’ for your lifestyle, with all the
amazing amenities that are being
offered.”
Martin Newman, sales and rentals
agent at the Real Estate Group of
New York, said that beyond all the
luxury amenities, the area’s main
appeal is that it offers value.
“Midtown west will do well with
tenants looking to get the most
bang for their buck,” he said. “If
you’re looking to have a brand-new
apartment with all the amenities you
could imagine but on a budget, this is
the place to be. Nowhere else in the
city can you find buildings with floor-
to-ceiling windows, views that seem
endless, tenant lounges, roof decks,
and concierge services at these price
points.”
But if you’re looking to move to
a neighborhood that is already well
developed, he said, you may want to
look elsewhere, at least for now.
 Stylishly Green,
Elegantly Glenwood

The finest Manhattan rentals in the neighborhood of your choice.

Near the Best NYC Public Schools • Unparalleled Service • Fitness Center • Children’s Playroom &
Swimming Pool • 24-Hour Doorman • Magnificent Lobbies • Landscaped Gardens • Exciting City
Views • Spacious Layouts • Building-Wide Water Filtration Systems • On-Site Parking Garage
UPPER EAST SIDE
1 Bedrooms from $2,550 2 Bedrooms from $4,195 3 Bedrooms from $5,195

MIDTOWN & UPPER WEST SIDE

1 Bedrooms from $3,150 Conv 2 Bedrooms from $4,095 Conv 3 Bedrooms from $6,395
TRIBECA & FINANCIAL DISTRICT
1 Bedrooms from $3,195 Conv 2 Bedrooms from $3,850 Conv 3 Bedrooms from $5,295

GLENWOOD
BUILDER OWNER MANAGER

UPTOWN LUXURY LEASING OFFICE212-535-0500

DOWNTOWN LUXURY LEASING OFFICE 212-430-5900
Open 7 days, 10AM-6PM • NO FEE
Free parking while viewing apartments

glenwoodnyc.com Equal Housing Opportunity

 “This is not the option for you at
the moment,” he said.
Mary A. Vetri, senior vice
president and associate broker at
Brown Harris Stevens, said that “new
rental construction will bring more
people to area. I have heard that
developers are luring renters there
now with crazy amenities. Slowly, all
‘areas’ that are fringe location take a
bit a time to gather newcomers and
developers can be very creative.”
Caroline Bass, senior vice
president and associate broker at
Citi Habitats, points out that the far
West Side appeals to certain types of
renters.
“The developing areas around
11th Avenue on the West Side of
Manhattan are ideal for people
who are reverse commuters given
the proximity to the West Side
Highway,” she said. “Since most of
the developments are all-inclusive
—gym, dry cleaning, spa services,
cafes, outdoor decks, parking, valets
—it is also an attractive option to
busy, overworked professionals with
zero time.”
While she wouldn’t necessary
classify the area as “happening,” she
said there is definitely movement.
“I would say the area is emerging
and definitely creating interest,” Bass
said. “With all the services the far
West landlords offer, it gives people a
reason to check out the buildings.”
According to Bass, throughout
most of the city, the one amenity
‘THIS IS ALREADY THE NEXT GREAT
FRONTIER FOR MANHATTAN RENTALS.’
that renters seem to want is the
convenience of skipping the weekly
trips to the Laundromat.
“A hot feature that is always on
my client’s wish list is a washer [and]
dryer in the apartment,” she said.
“Over the past two years, with most
of the new developments converted
to rental projects, I have noticed an
uptick in the amount of apartments
with this amenity. My last two
clients who rented apartments in
had a washer and dryer and they
were absolutely thrilled. Although
this may be an extra expense for
developers, this is definitely a selling
point for renters. I hope to see this
trend continue.”
Douglas Wagner, executive direc-
tor of leasing at New York Properties,
LLC, calls the area the leading edge in
the world of renting.
“This is already the next great
frontier for Manhattan rentals,” he
said. “So far, the new offerings are
in high-rise doorman buildings. We
anticipate the development of more
idiosyncratic loft-style homes in the
coming year. Opportunity exists for
renters to live a luxurious lifestyle,
often for the price of smaller apart-
ments with less special features in
12 • LUXURY RENTALS
646 Ninth Avenue duplex rental listed by Miron Properties agents
Chad Moser (917-723-2292) and Jeffrey Schleider (212-888-6250).
more centralized locations.”
In addition to amenities, landlord
incentives are also driving traffic to
the area, Wagner said.
“This is one of the major destina-
tions for landlord incentive offers,
such as a month’s rent free on a
13-month lease, or two months’ free
on a two-year lease, with the landlord
paying a month’s commission to the
broker in either scenario,” he said.
“These offerings usually are limited
to original inventory on the newer
buildings. If an apartment is already
a re-rental, incentives may or may
not be offered. Once the vacancy rate
in the few new buildings hits a high
absorption level, we anticipate the
end of many incentives, as the rents
will rise and these properties will
catch up with their more centralized
competitors.”
But traditional amenities are still
being offered as well, Wagner said.
“Tenants are mostly living in the
high-rises and traveling away from
the far western reaches for culture,
nightlife and dining,” he said. “In the
far west, new buildings, common
attractions include dishwashers and
washer-dryers in most apartments.
There are some amazing health-club
facilities, lounges and other features
that make it possible for residents to
enjoy many life-maintenance activi-
ties close to home.”
In short, the plethora of amenities
will reward those who make the trek
way west
But not every broker agrees that
this is a happening area.
“I work with very few clients who
actually want to live west of Ninth
or 10th Avenue,” said Ken Shvetz,
senior associate salesperson at City
Connections. “I think those buildings
appeal mostly to first-time renters or
people new to the city.”
But he does admit that moving
further west in order to have access
to better amenities is a trend he sees.
“Occasionally you get customers
who are looking for the concessions
or luxury offered there that they
can’t find elsewhere in their price
range in the city, and are willing to
go far west to find it, but typically
I think a lot of brokers advertise
these properties as teasers and end
up renting people in more central
neighborhoods once they disclose
the location,” he said.
C.B. Whyte, senior vice president
and associate broker at Stribling,
said that while the area is on its way
to becoming a happening area, it’s
not quite there yet.
“Way west is coming along,”
she said. “There currently is no
buzz, as more needs to be done.
I am confident it will happen and
become a viable neighborhood.
Luring renters with varied amenities
is a smart move on the part of the
developers, and bringing on essential
retail tenants and community
services helps as well.”
Rachel Glazer, salesperson at
Brown Harris Stevens, said that
sometimes these amenities don’t
maintain a long relationship between
renters and the area.
“These are not catching on as
quickly as the developers would like,”
she said. “I rented one on West 37th
Street where the renter was lured
with two months free and crazy
amenities. The tenant doesn’t love
the area, though, and isn’t going to
renew.”
Columbus Square is another
major development on the West
Side of Manhattan that has lured
perspectives with amenities galore,
and in Columbus Square’s case,
the creation of inhabitants’ very
own mini-community within the
development.
“Not only did we build residential
units, we created a needed retail
corridor that will serve as a main
street for our residents and the
entire neighborhood,” said Jeffrey
Brett Davis, director of development
of Columbus Square Management.
“Columbus Square offers not just
beautifully designed lobbies and
lounge space but state of the art
fitness centers, a 70-foot saltwater
swimming pool, children’s play
rooms and lusciously landscaped
decks. Our amenities are more in line
with what you’ll find in some of the
most sought-after condo buildings in
Manhattan.”
MiMA offers a similar scenario,
offering a theater, a hotel, nightlife,
restaurants and retail space, all
within a single development.
“It’s a very exciting development;
we are very excited to bring it
into the marketplace,” said Daria
Salusbury, senior vice president of
Related. “The reactions to date have
been very positive.”
But developers still had to think
outside the box when it comes to
attracting renters to the far West
Side, the final frontier of Manhattan,
if you will.
“The midtown west area is in
transition to becoming a series of
very vibrant neighborhoods,” said
Paul Gavriani, Corcoran senior vice
president and associate broker.
“From Riverside Boulevard to west
Chelsea, there is an abundance of
infrastructure, [like] the Highline;
the Hudson River Park system with
its playgrounds; exercise paths; and
new development with breathing
room for modern designs like
outdoor spaces, parking garages,
and large-scale retail services and
grocery stores.”
These features have only led to
growth.
“There are some sizable resident
populations growing in these areas
and many retail services will be
coming to serve them,” Gavriani said.
“But until that is firmly established,
new development buildings have had
to be a little more forward-thinking
in encouraging renters to pioneer
into these areas.”
 This spring play tennis, take a dip in the pool, visit
the fitness center and enjoy life at your new home.

...dwelling in luxury

229 West 60 th Street | NYC | sessanta60.com | rentals@sessanta60.com | phone: 212.204.0060

English Garden | Tennis Court | Indoor Pool | Fitness Room | Saunas | Movement Room
Parking Garage | On Site Valet | 24/7 Doorman | Business Center | Media Room

outstanding amenities, loft-like apartments,

plus panoramic and river views

With over 3,500 apartments thru out NYC, Algin Management is Manhattan’s first name in Luxury Rentals
www.alginny.com 212.213.1727
 Manhattan
MARKET STATISTICS
PROVIDED BY

RENTAL SHAPSHOTS
Price indicates ASKING median rents.

TYPE PRICE TYPE PRICE

ALL MANHATTAN MIDTOWN

Studio $2,150 Studio $2,550
1 BR $2,837 1 BR $3,500
2 BR $4,500 2 BR $6,000
3 BR $6,500 3 BR $10,000
4+ BR $15,000 4+ BR $39,000

HARLEM/MORNINGSIDE
HEIGHTS/EAST HARLEM CHELSEA
56 East 13th Street.
Studio $1,300 Studio $2,300
1 BR $1,699 1 BR $3,325
2 BR $2,200 2 BR $5,995
Brooklyn 3 BR $2,675 3 BR $13,000

RENTAL SHAPSHOTS
4+ BR $3,480 4+ BR $17,000

CARNEGIE HILL/ WEST VILLAGE/

Price indicates ASKING median rents. YORKVILLE GREENWICH VILLAGE
Studio $1,550 Studio $2,497
TYPE PRICE TYPE PRICE
1 BR $2,000 1 BR $3,450
2 BR $2,800 2 BR $5,300
ALL BROOKLYN DOWNTOWN BROOKLYN 3 BR $5,995 3 BR $11,500
Studio $1,800 Studio $1,698 4+ BR $15,000 4+ BR $21,000
1 BR $2,000 1 BR $2,330
2 BR $2,241 2 BR $3,150 UPPER EAST VILLAGE/
3 BR $2,500 3 BR $4,163 EAST SIDE LOWER EAST SIDE
4+ BR $3,800 4+ BR n/a Studio $1,795 Studio $1,850
1 BR $2,400 1 BR $2,450
WILLIAMSBURG/ WINDSOR TERRACE/ 2 BR $3,597 2 BR $3,295
GREENPOINT KENSINGTON 3 BR $5,050 3 BR $4,400
Studio $2,100 Studio $1,295 4+ BR $30,000 4+ BR $6,000
1 BR $2,800 1 BR $1,550
2 BR $3,000 2 BR $2,400 LINCOLN SQUARE TRIBECA/SOHO
3 BR $2,950 3 BR $2,250 Studio $2,100 Studio $3,385
4+ BR $3,800 4+ BR $2,000 1 BR $3,316 1 BR $3,800
2 BR $6,450 2 BR $8,400
DUMBO/BROOKLYN FORT 3 BR $10,000 3 BR $16,000
HEIGHTS GREENE 4+ BR $22,250 4+ BR $14,875
Studio $1,795 Studio $1,472
1 BR $2,792 1 BR $2,100
UPPER WEST SIDE LOWER MANHATTAN
2 BR $4,500 2 BR $2,750 Studio $1,850 Studio $2,599
3 BR $7,000 3 BR $2,850 1 BR $2,550 1 BR $3,500
4+ BR $12,000 4+ BR $6,150 2 BR $4,150 2 BR $5,262
3 BR $6,250 3 BR $6,500
BOCOCA (Boerum Hill, PROSPECT 4+ BR $16,500 4+ BR $5,325
Cobble Hill, Carroll Gardens) HEIGHTS
CLINTON (HELL’S KITCHEN) BATTERY PARK CITY
Studio $2,675 Studio $1,450 Studio $2,425
Studio $2,000
1 BR $2,300 1 BR $1,775 1 BR $2,925
1 BR $3,077
2 BR $3,250 2 BR $2,125 2 BR $5,797
2 BR $5,000
3 BR $6,000 3 BR $3,550 3 BR $7,750 3 BR $10,300
4+ BR $3,980 4+ BR $8,000 4+ BR $16,500 4+ BR n/a

PARK SLOPE MURRAY HILL/KIPS BAY

Studio $1,650 Studio $2,100
1 BR $2,000 1 BR $2,900
2 BR $2,400 2 BR $4,295
3 BR $3,437 3 BR $5,897
4+ BR $13,750 4+ BR $16,000

14 • LUXURY RENTALS
 Resort Living @ Home
IN NYC’S FIRST SMOKE FREE RENTAL RESIDENCE

Professionally-Landscaped Green Roof Park WiFi Pocket Park and Adjoining Café

WiFi Café with Fireplace Overlooking Landscaped Pocket Park Extended-Hours Fitness Center with 4-Station Kinesis™ Wall

Rooftop Club with Indoor and Outdoor Fireplaces Typical Living Room with Open Loft Kitchen

Studios, Alcove Studios, 1, 2 and 3 Bedrooms from $2,300 (Net effective rent)
1 block to Lexington Ave subway · 3 blocks to Central Park & The Reservoir · Green building – LEED · NYC's first smoke free residences
16,500 SF of gardens and green roofs designed by Lee Weintraub · Building wide water filtration · 24/7 concierge-attended lobby
Extended-hours fitness center with TechnoGym equipment including 4-station Kinesis™ wall (Open 5AM-Midnight)
Rooftop club with indoor & outdoor fireplaces · Bosch W/D in every residence · Floor-to-ceiling windows
Custom window treatments · WiFi café and conference room/library overlooking landscaped garden
Children's playroom with original artwork by Iza Trapani · On-site garage with valet parking

www.1510Lex.com · 212.348.0500 · No Fee · On-Site Leasing (10AM-6PM, 7 Days/Week)

Carnegie Hill Place offers the one-stop convenience of more than 650 Upper East Side residences
in three luxurious rental buildings with a wide variety of amenities, price points and 12 models.
All buildings are owner developed, operated and maintained. www.CarnegieHillPlace.com
new kid on the blocK
T
here’s a new
development on the
West Side—and it’s
more than just a luxury-
living high-rise.
Related
Development’s
newest venture, the 63-story MiMA—
named after its mid-Manhattan
location—boasts not only rentals and
condominiums, but the development
itself also houses the Frank Gehry–
designed Signature Center, opening
in early 2012, home to Signature
Theatre Company; a YOTEL New
York designed by David Rockwell;
and more than 20,000 square feet
of public space that can be used for
dining, meetings, events and the like.
MiMA also boasts the largest outdoor
terrace in Manhattan, along with
ground-level retail.
“You have a unique development in
Manhattan, where you have residential,
culture, and retail space, and hotel,
within a total city block,” said Daria
Salusbury, senior vice president of
16 • luxury rentals
MiMA brings you the best of the new luxury market • By Rachel Morgan
Related Companies. “We have over an
acre of amenity space.”
Salusbury said that when discussing
MiMA before its inception, Related
really thought about what the area and
renters and buyers would want.
“When we set out to build this
building, we were really thinking,
‘What does this building need?
What sort of lifestyle does this
building offer?’” she said. “It’s a very
comprehensive lifestyle aspect of the
building.”
In terms of living areas, MiMA
has two options—MiMA Rentals on
floors 7 to 50, and One MiMA Tower,
consisting of condominiums, featuring
“Five Star Living,” on floors 51 to 63.
The building itself is green—once
completed, it is expected to have
LEED certification and the newest
environmentally friendly features.
And don’t forget about the gym.
MiMA’s 44,000-square-foot M Club
boasts an Equinox fitness center, a
heated indoor lap pool, a boxing room,
full-size basketball and volleyball
courts and even outdoor space perfect
for entertaining—private dining pods,
outdoor barbecue, three terraces and
catering kitchens.
Don’t worry, your pet won’t be left
out of the mix. All their needs can
be met at MiMA’s Dog City, MiMA’s
unique take on caring for urban four-
legged friends. Dog City includes
‘you havea unique development
in manhattan, where you have
residences, culture, retail and
a hotel within one city block.’
a pet spa with indoor and outdoor
playing areas, grooming and training
facilities, in-home feeding, walking
services and even scheduled puppy
play dates.
“We knew a lot of our residents are
very concerned about pets,” Salusbury
said. “We are pet friendly. We thought
about this and said, ‘Why don’t we do
something about pets?’ and created
Dog City. Dog city is its own entity. [In
it] you will be able to coordinate pet
visits, plan play dates, get dog grooming,
use the outdoor area for dogs.”
But this isn’t your average run-of-
the-mill pet groomers.
“It’s full-service spa for dogs,”
Salusbury said. “We’ve had a very, very
positive reaction to Dog City, because
your pets become your family.”
When you decide to move in, MiMA
can help with that, too, providing a
move-in coordinator who will help you
find the best movers and even help you
set up all your gadgets once you’re in
your new pad. Sounds like the best new
place in town, if you ask us.
Far left, the exterior of MiMA; above, the pool. Above
right, the basketball court, and right, the game room.

luxury rentals • 17
 if you could live
anywhere in new york city,
where would it be?
I would make Governors
Island my private estate.
—Mark Menendez, executive
vice president and director
of rentals at Prudential
Douglas Elliman
If money were not a concern,
I’d probably get a sick
bachelor pad in the West
Village. At this stage in my life,
I don’t think I could give up
my midtown east amenities to
pay double the rent for a walk-
up with no laundry in a creaky
prewar building, but hey, if
money were no object, well,
dare to dream.
—Ken Shvetz, senior
associate salesperson at City
Connections
18 • luxury rentals
I think I would like to move to
the West Side around Lincoln
Center, as I spend a great deal
of my time now going to the
Met and theater.
—C.B. Whyte, senior vice
president and associate broker
at Stribling
It would probably be the
Upper West Side. Either
along Central Park West or
by Riverside Park in one of
the prewar buildings with big
rooms. I love the Upper West
and the whole feel up there.
—Senad Ahmetovic,
licensed real estate broker
and senior vice president
of the midtown office of
Halstead Property LLC
Harlem, in a historic
townhouse.
—Chris Leavitt, vice
president and associate
broker and Tierney Model,
sales associate of Sotheby’s
International Realty
I am thinking about moving
slightly south, somewhere
between West Fourth and
West 13th streets. I abso-
lutely love Waverly Place.
I would also love to live at
15 Central Park West. I’ve
done both sales and rentals
there and [they are both]
simply phenomenal.
– Rachel Glazer, salesperson
at Brown Harris Stevens
I’d have to say Flatiron. I
love that neighborhood with
all of its great restaurants
and the fact that it’s
close to the East Side
transportation.
—Daniel Hedaya, executive
vice president of brokerage
firm Platinum Properties
If I could live anywhere in
New York, it would be in
the Visionaire Condo or
the Ritz Carlton in Battery
Park City. I love it down
there.
—Vicario Brensley Phillip,
sales and rental agent at
the Real Estate Group of New
York
I live in the West 70’s off of
Central Park West in a one-
bedroom apartment with a
terrace. I absolutely adore
my neighborhood and my
building. I have no desire to
live anywhere else.
— Caroline Bass, senior vice
president and associate broker
at Citi Habitats
Exactly where I live. I love
New York. When I leave, I
miss it.
— Michael Bolla, marketing
director at Prudential Douglas
Elliman
 Ask Reba!
whAT wOuLd yOu LIkE TO kNOw ABOuT REAL ESTATE?
Q: How can I know that my Broker truly represents me when they are being paid by the Seller?

A: New York State law requires real estate licensees who are acting as agents of buyers or sell-
ers of property to advise the potential buyers or sellers with whom they work of the nature of
their agency relationship and the rights and obligations it creates. There is now a disclosure
form that is mandatory which your agent should give to you once substantive contact is made.

This form may be given to you more then once and it may disclose different relationships. If
there is only one broker in the transaction then a dual agency may be required. If the broker
represents you than you would need to receive the form and agree to have the broker rep-
resent you but if that same broker shows you her exclusive she will have to give you a differ-
ent form because in that case she would represent the Owner or if all parties agreed a dual
agency.

You might want to know that New York Living described me as one of the “top 20 Brokers in
New York City”. I won an industry award as the Third Place Deal of the Year which resulted in 6
commissions being paid at the closing. I have sold one apartment more than 7 times, and rented it
5 times - always at record breaking prices. I have contributed to articles in The New York Times,
New York Magazine, New York Observer, New York Sun, On the Avenue, Mann Report, and
Crains’ New York Business, to name a few. I have participated in many educational seminars at
the Real Estate Board of NY’s request and I have appeared on television and radio
as a real estate expert.

Over 26 years of providing guidance to buyers, sellers, renters, landlords, converters and
developers, I have been encouraged to share my expertise in a more public forum that will be
called “Ask Reba”.

I look forward to sharing my vast real estate knowledge directly with you. Please send your
questions to me at RPMiller@RPMillernyc.com. Also please note our current featured listings!

Sincerely,

Reba Miller

BELOw ARE SOME Of OuR CuRRENT RESIdENTIAL LISTINgS

Furnished studio in top location For $2,100
Studio in chic madison Turn of the Century full
serviced condominium building. Unit is fully
and tastefully furnished and beautifully reno-
vated. Far Less than a hotel and in the most
prestigious location. Unit has no real exposure
but it has everything else. High Ceilings, good
closets, new bathroom, new kitchenette.
Move right in to choice location. Near top res-
taurants, museums, shops, and transportation
and of course Central Park. $2,100
www.rpmillernyc.com web id 396259
Mint 4 rooM oFF Madison
Pre war Mint 1BR + Den, 1 BTH beauty
facing south. 930 sq ft. ,HI ceilings and
Herringbone floors plus Brand New
Windows. New Kitchen with stone counter
tops and floors, white glass tiled backsplash,
stainless steel appliances, New Electric. Over
9’ beamed ceilings. Exceptional unit for the
discerning Tenant. Quiet and with BIG win-
dows especially for a prewar...a must see.
full svc bldg price: $5,100
web id 366959
hiGh in the sKY , 2321 sq ft.
211 Madison avenue, unit 30a
Morgan Court private 30th half floor in bou-
tique white glove condo. 2BR, 2.5 Bth 2321
square foot Duplex with amazing views , 30’ LR
with wrap windows, oversized eat-in kitchen,
huge masters with ensuite baths, washer/dryer,
private storage;Townhouse feeling in the sky
Corporations are welcome. No board approval.
no Fee!!!! $12,000 www.rpmillernyc.com
web id 265618
park/60th Furnished or unfurnished 1Br
502 park avenue , unit 12h
A World Class Address, A Glamorous
resident.This 1 BR 1 BTH has top finishes
with steel appliances, deep soaking tub,
detailed panelled doors, hand-laid solid
oak herringbone floors, crown molding,
and handcrafted Italian brass doorknobs.
Fully equipped with washer/dryer, new lin-
ens, towels, sheets, pillows. No pets please
unfurn$4900/furnish $5,100
www.rpmillernyc.com web id 900401
circa 1890’s BeautiFul townhouse
European charm ,magnificent 5 Bedroom 4 Full
Baths plus multi level and beautifully landscaped
outdoor garden is a turn of the century beauty.
Other fine features:Solarium Greenhouse, full floor
basement (featuring a full size laundry room) ,
and generous lofty entertaining space. There are
2 wbf’s, multi zone central a/c & oil fueled hot
air. If you are looking for a turn of the century
jewel, look no further; you have found your home.
price:$14,495 www.rpmillernyc.com
web id 894950

RP MILLER & ASSOCIATES, INC. TEL: 212.980.4449

ExPERIENCE. CREATIvITY. RESulTS.
 what’s the craziest thing
you’ve seen as a broker?
An owner overslept and
hid under the covers in
the bedroom. Halfway
through the showing, the
prospective tenant sat
down on the side of the
bed and then jumped up
screaming, thinking it
was a dead body, at which
point the owner came out
of from hiding under the
covers and admitted she
didn’t know how to get
out of the embarrassing
situation when she realized
there was a showing in
progress. So she planned
to just stay quiet under the
covers until the showing
was over. Everyone laughed
and we handed the owner
her robe.
—Paul Gavriani, Corcoran
senior vice president and
associate broker
I was hosting an open
house back in 2007 when
a verbal bidding war broke
out between three separate
parties. It got out of hand,
tempers flared and a
shoving match broke out.
—Mark Menendez,
executive vice president
and director of rentals
at Prudential Douglas
Elliman
20 • luxury rentals
I went to show an exclusive
property of my which was
supposed to be vacant. I
opened the door with my
clients behind me and
noticed the previous tenant
making love on the living
room floor. I then told them
that they had five minutes
to leave because my clients
had a plane to catch.
—George Arana, licensed
associate real estate broker
and senior vice president at
Halstead Property, LLC
A bidding war over a
railroad-style, two-bedroom
apartment in the East Village.
The apartment was small
and dark with virtually no
closet space. Floors were so
squeaky and uneven that if
you were over six feet tall, you
could almost touch the ceiling
with your head in one corner.
The landlord wouldn’t even
paint even though each room
was painted a different color,
but that didn’t seem to bother
anyone. Asking price was
$2,100 and after multiple
bids, the apartment ended up
renting for $2,350.
—Senad Ahmetovic,
licensed real estate broker
and senior vice president
of the midtown office of
Halstead Property, LLC
The “crazy” shock value has
pretty much worn off, as I
have been a broker for many
years. You never know what
will be on the other side of the
door until it’s opened.
—Mary A. Vetri, senior vice
president and associate
broker at Brown Harris
Stevens
I had a client that wasn’t
feeling well for a few days,
and had to go to their bedside
while they were sick to have
them sign the lease.
—Evan Rosenfeld, senior
associate salesperson at
Citi Habitats
A purchaser who brought
their dog along when they
viewed apartments and then
insisted the dog is at the
closing.
—C.B. Whyte, senior vice
president and associate
broker at Stribling
I took my client, his wife
and his best friend to see a
condo rental on Lafayette
Street and they fought over
the unit. So I rented them
both different apartments in
the same building for $9,000
and $10,500. That was a very
nice day.
—Vicario Brensley Phillip,
sales and rental agent at the
Real Estate Group of New
York
[At a duplex that was being
shown], I went down to the
lower level to check out the
laundry room, and there
was a minefield of dead
cockroaches all over the
place. There must have been
hundreds. You couldn’t even
walk without stepping on
one. … It would have been
like walking across a sheet
of bubble wrap. I guess a
roach bomb had been set or
something, but no one was
sent to clean up the mess
afterward. You’d think the
super, property manager
or exclusive broker would
have noticed and bothered to
clean it up before showing the
apartment. But no, they were
actively showing the unit and
this was right outside one of
the bedroom doors. Let’s just
say I didn’t take any clients to
see the listing.
—Ken Shvetz, senior
associate salesperson at
City Connections
A couple of years back, we
showed a full-floor unit in
one of Manhattan’s true
luxury buildings that had
365-degree skyline views
of the river and Central
Park. The apartment was
impeccably finished with
every possible gadget and
system one could dream of,
including a fallout shelter.
That was a first.
—Mark Jovanovic,
Corcoran senior vice
president, and associate
broker
The craziest thing I’ve seen
is when I went to show an
apartment and the owner
was accidentally in the
nude in his living room. He
had just gotten out of the
shower and I guess didn’t
realize we were coming.
—Daniel Hedaya, executive
vice president of brokerage
firm Platinum Properties
 Whether you’ve had a baby and bought a new car, or now have a teenager
on the road, your insurance should keep up with your life. Call today for
a free review to help you decide what protection is right for you.

BARBARA A. GRIMALDI
(212) 759 3920
227 EAST 56TH ST
NEW YORK
BGrimaldi@allstate.com

Appointments to fit your schedule.

17

Insurance subject to availability and qualifications.Allstate Insurance Company and Allstate Property and Casualty Insurance Company, Northbrook, Illinois © 2009 Allstate Insurance Company.
 ADVERTISING DIRECTORY

1510 Lexington, NYC’s first en-

tirely non-smoking residential The Aldyn is Extell Develop-
building, features studio to three ment Company’s newest luxury
bedroom luxury rental apart- residence in the vibrant Riverside
ments just steps from Central South neighborhood. Many of the
Park and the Lexington Avenue 286 exquisitely crafted rental and
Subway on the Upper East Side. condominium residences enjoy
All residences feature condo- unobstructed views of the Hud-
minium quality finishes, Energy son River. Aldyn residents will be
Star stainless steel appliances, treated to over 40,000 square
custom closets and washer/dry- feet of amenities, including the
ers. White glove services comple- LA PALESTRA Athletic Club and
ment an extensive amenity pack- Spa and a KIDVILLE USA indoor
age that includes a café, green playground. For more information
roof park, extended hours fitness center, children’s playroom, and on rentals, please call Citi Habitats
private roof club with billiards, big screen media area, indoor and Marketing Group at 212.308.1777
outdoor fireplaces. For more information, call 212.348.0500 or visit or visit www.aldynrentals.com.
www.1510lex.com

Algin Management is a The Ashley, a newly con-

family-owned company structed rental property,
that manages, builds is the latest addition to
and owns some of New Manhattan’s vibrant Riv-
York’s finest residential erside South neighbor-
properties, including the hood. Residences fea-
West Side’s most striking ture classically designed
rental building, Sessanta. oversized floor plans
Sessanta’s apartments with sophisticated and
are unusually large and elegant details. An ex-
offer breathtaking views. tensive selection of ame-
What sets Sessanta apart nities includes a 40,000
is the attention to detail sf LA PALESTRA Fitness
concerning amenities, Center & Spa, Abigail Michaels Concierge Service, residents’ court-
one being the desirable lighted outdoor tennis court. Play a set, yard, lounge and a host of services. The Ashley is now leasing for
take a swim, or stroll in the English garden, Sessanta is where you immediate occupancy. The Ashley Leasing Center is located at 400
want to live. For more information, visit www.alginny.com West 63rd Street, New York, NY 10069. For more information, please
call 212.247.4600 or visit us at WWW.THEASHLEYNYC.COM

Bettina Equities: Living Well, In the Jimmy Brett, Senior Vice Presi-
World’s Greatest City. Bettina is known dent, Associate Broker with Citi
for affordable prices that make Man- Habitats is a highly valued mem-
hattan living in the finest buildings ber and consistent Top Producer
within reach, with NO FEE! Attrac- throughout his decade long ca-
tive studios, spacious three-bedroom reer with the firm. Beginning in
duplexes and triplexes in the most 2007, Jimmy has been consis-
desired neighborhoods: East/West tently recognized by NRT, the
Side, Clinton, Murray Hill, Gramercy nation’s largest residential real
Park, Union Square and East Village. estate brokerage holding com-
Experience the difference in the way pany, as being amongst the top
our buildings are run— with a qual- 1.4% of NRT’s 54,000 sales as-
ity commitment and ongoing atten- sociates; Jimmy’s team “Team
tion to amenities such as exceptional Brett” has also been acknowl-
maintenance/upgrades, a responsive edged within the top 100 teams
management staff and roomy, com- nationwide. Please contact Jim-
fortable layouts. www.bettinaequi- my at 917.687.4614 or jbrett@
ties.com. (212) 744-3330. citi-habitats.com.

22 • luxury rentals
Columbus Square, a collection The Continental – Unparalleled
of five unique rental buildings Amenities and Views in Midtown
and over 500,000 square feet Manhattan.
of prime retail and community The Continental, a new 53-story,
space rising from 97th to 100th Costas Kondylis-designed luxury
Streets between Columbus rental tower situated on the cor-
Avenue and Amsterdam Ave- ner of Sixth Avenue and 32nd
nue, has become one of NYC’s Street features studio, one-bed-
most sought-after residences. room, one-bedroom with home
Each apartment is smartly office, and two-bedroom apart-
designed with nine-foot ments. The building offers extensive recreational and leisure ame-
ceilings, piece-laid white nities maintained by lifestyle experts American Leisure, including
oak strip flooring, floor-to-ceiling windows, and solar shades. the Continental Club & Spa. Residents also enjoy Abigail Michaels
Residents are surprised by the elegant touches that are gener- concierge, on-site valet, parking, and 24 hour dooman services;
ally reserved for condos, such as valet parking, acres of land- BuildingLink; bicycle storage; and multiple sundecks and terraces.
scaped roof decks, and a 70-foot salt water swimming pool. Monthly rental prices range from approximately $2,665 to more
For more information log onto www.columbussq.com or call 1-866- than $6,275. For more information, visit www.TheContinental.com
644-8813. or call 212.695.3232.

Paramount Tower
Located at 240 East 39th St.
MiMA www.mimanyc.com, named after in historic Turtle Bay, every
the middle of Manhattan and developed detail of Paramount Tower
by Related Companies, is a 63-story delivers exceptional luxury
mixed-use glass tower featuring luxury rental living. From the pri-
rentals and condominium residences. vate semi-circular driveway
MiMA features a meticulously curated and landscaped entrance
blend of residences, culture and lifestyle to the elegant designer-
offerings including M Club, a sprawling fitted corridors and superb
44,000 square foot package of health, one-two- and three-bedroom
recreation and entertainment ameni- homes, every aspect of this
ties. All residents will also have access to 52-story tower boasts Glenwood’s signature attention to quality.
personal assistants, a 24-hour concierge, Full-service amenities include 24-hour doorman, state-of-the-art
doorman, on-site valet and a move-in swim and fitness center, saunas, residents’ lounge and children’s
coordinator to handle every last detail. playroom. For additional information, call 212.430.5900 or visit
www.glenwoodnyc.com.

The Solow Townhouses on East

67th Street offer a classic town-
house lifestyle with a fusion of con-
RPMiller&Associates,Inc. temporary architecture, dramatic
WHERE OVER MEANS SOMETHING high ceilings and traditional luxury.
GREAT: With over 26 Years of Fine Choose from a two-bedroom du-
Residential Brokerage, over 1 Billion plex or a three-bedroom triplex
Real Estate Transactions, over 22 townhouse. Each offers private en-
conversions for development and trance into a formal reception foyer,
over 26 years with the same cus- garden, 17 food high ceilings, private
tomers our team of experts handle elevator, wood-burning fireplace
sales and leasing all over Manhat- and marble baths. Residents also
tan. Our international business is enjoy all the amenities of adjacent
from all Over the World. For direct full service high rise, with health
contact call 212 980 4449 or email club, indoor pool, valet service and
rpmiller@rpmillernyc.com. 24 hour garage available. Contact
the leasing office at (212) 249-8971
for more information.

Next issue of Observer Rentals on stands May 18th, 2011.

Contact Robyn Weiss, Associate Publisher Observer Rentals at rweiss@observer.com and 212-407-9382 for advertising information
luxury rentals • 23
MiMA is more than the hottest new Related Rental. It’s the only building designed to satisfy your greatest passions. It’s fabulous
new apartments with designer closets, kitchens and baths. It’s M Club, a 44,000 square foot amenity space with residents-only
fitness club by Equinox,® including indoor lap pool. It’s Dog City,SM a full-service pet center with spa. It’s even Signature Theatre
Company’s three world class theaters in the all new Signature Center. It’s everything you love, right where you live.

The luxury of Related in the Middle of Manhattan

From the developers of Time Warner Center

mimarentals.com • 212.594.MIMA