Kodak was the first company to integrate its name and looks into one symbol in 1907. First time theKodak name was completely written in the logo in 1935. In 19 60, they tried to show a flip page as alogo, but were changed to a box and graphic 'K' element in 1971. Again, like other companies, Kodak decided to simplify their logo in 1996 and removed the boxes.IBM was earlier known as The International Time Recording Company (ITR), whose major productswere mechanical time recorders, invented and patented by Willard L. Bundy in 1888. The old logo of the company had ITR inscribed on it. In 1947, IBM decided to bring lot of changes. The logo was notthe only change in 1947,it was accompanied by a change in business from the punched-card tabulating business to computers.Tom Watson, Junior decided to project the beginning of a new era in the company, for that he changedthe company's logo as well as the actions. Paul Rand designed the new logo which represented that thechanges in the company would be subtle and will not disrupt the continuity. Also, the new logo lookedmore solid, grounded and balanced. Another change in the logo was designed by Paul Rand which hadstripes instead of the solid font. It depicted 'speed and dynamism' of the company.