Kodak was the first company to integrate its name and looks into one symbol in 1907.

First time the Kodak name was completely written in the logo in 1935. In 19 60, they tried to show a flip page as a logo, but were changed to a box and graphic 'K' element in 1971. Again, like other companies, Kodak decided to simplify their logo in 1996 and removed the boxes.

IBM was earlier known as The International Time Recording Company (ITR), whose major products were mechanical time recorders, invented and patented by Willard L. Bundy in 1888. The old logo of the company had ITR inscribed on it. In 1947, IBM decided to bring lot of changes. The logo was not the only change in 1947,it was accompanied by a change in business from the punched-card tabulating business to computers. Tom Watson, Junior decided to project the beginning of a new era in the company, for that he changed the company's logo as well as the actions. Paul Rand designed the new logo which represented that the changes in the company would be subtle and will not disrupt the continuity. Also, the new logo looked more solid, grounded and balanced. Another change in the logo was designed by Paul Rand which had stripes instead of the solid font. It depicted 'speed and dynamism' of the company.

Google's first logo was created by Brin, after he taught himself to use the free graphic software GIMP. Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford's Consultant Art Professor Ruth Kedar designed the Google logo that we find today.

In the early years, Brad made custom logos for the brand as it became more famous. Walter Mack, then CEO of Pepsi, came up with the idea of a new bottle design, with a crown having the Pepsi logo. The 'Pepsi Globe' emerged when USA was in WWII to support the country's war efforts. Pepsi had a blue, red and white logo at that time. During the 1960s, the script was changed from the curly red and the main attraction was on the bottle cap in the logo. We see the first appearance of the Pepsi Globe instead of the bottle cap in 1973. The globe now had 3D graphic and larger than earlier versions.The globe came on top of the script in 2003.

The company has tried out various colours and variation of the word Walmart over the years. In 1962, when Sam Walton started, the company logo had simply the word spelled in a very basic design. The logo was changed in 1964, when a hyphen was added and the color was also changed from blue to black. The font of the current logo differs a little from the original and become more stylish, but the 'Walmart' word without a break appears for the first time after 1962. They keep the star from 1992.

Caroline Davidson designed the Nike logo for just $35 in 1971. The main part of the logo didn't change over a time. As the brand gained recognition, the company name was dropped from the logo. The company has different variations of this logo for its various departments.

The Microsoft story began in 1975, when Bill Gates and his friend Paul Allen coded the first computer language for a PC and named it BASIC. Soon they named their partnership as Micro-Soft which explains the first logo of the company. They changed the logo in that year itself and dropped the hyphen too. For the next 12 years, the logo had a distinctive O. A new logo came on in 1987.The new logo designed by Scott Baker, came to be known as 'the Pacman logo' because of the distinctive cut in the O. In 1994, they integrated their tagline 'Where do you want to go today?' within the logo. The new 2008 logo has all the text in Italics but the look of the logo has remained pretty much the same. The Xerox Company was known as the Haloid Company almost 100 years ago. Chester Carlson invented xerography in 1938. Haloid Company decided to go with Ch ester and made the first photocopying machine named Haloid Xerox 14. The original Haloid word which was prominent in the company's logo before 1961 was completely replaced by Xerox.They retained almost the same logo from 1961 to 2004. The company changed its logo in 2008 to get away from this stereotyped image, by changing the font of the word. They also added a ball which has a stylish X.

When shell was started in 1900, the logo was a realistic and simple shell which lies flat on the ground.The evolution of the logo began after 1915. When the company started a project in California, it added the red and yellow colors to the symbol. Today the company has a logo which is bold, colourful and much simpler.

Bangalore; When we think about Apple company, the very first image that comes into our mind is Apple logo . It's always the logos which we remember for a long time . They have strange potential to attract customers and stay in their mind forever. They promote instant public recognitions and convey several things. They resemble brand of the company and also reflect the innovative strength of the company. Business leaders always make sure that their logos stand for what they are. In a way logos are synonym to trademark or brand henceforth companies put lot of effort in bringing them. There will be lot of transformations in any company's history interestingly image of the logos also keep changing over a time. Then, you must be excited to know the evolution of logos of popular companies.

Steve Jobs, Steve Wozniak, and Ronald Wayne had together setup Apple in 1976, to sell their handbuilt computer Apple I. When Apple was started, the logo was a complicated picture of Isaac Newton sitting under a tree. After hiring Rob Janoff, he created the 'Rainbow Apple' which was the logo for company till 1998. When Apple launched the new iMac in 1998, they changed their logo to a monochromatic apple logo. Now, the Apple logo comes with gradient chrome silver design. Note: This was first published in SilicionIndia.