e-Marketing & e-Advertising

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e-Marketing


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, e-Marketing,
Marketing,
Internet

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e-Marketing

CD-ROM,
CD-ROM,DVD
DVD

Kiosk
Kiosk
Marketing
Marketing

e-Marketing

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e-Marketing

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%

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%

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2
2
2C
2C

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2
2
B2C
B2C

Chat
Chat rooms,
rooms, web
web logs/stats,
logs/stats,

Data
Data mining,
mining, collaborative
collaborative
filtering
filtering

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!

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&

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B2B
B2B && B2C
B2C

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1 :
Promotion

e-Promotion

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on-line marketing.

e
-Promotion
e-Promotion

Merchandising

ee- Advertising
Advertising
e- Sales Promotion
e- Publicity

e-Promotion


!

e- Personal Sales
e- Merchandising

2 :

Push
Push & Pull

Push Pull

Push

Pull

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Offline

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customisation
offline promotion.

Online
Banners
Banners && Pop-up
Pop-up Wins
Wins (
( )
)

(Search
(Search Engines)
Engines)

(Portals)
(Portals)

(Affiliate
(Affiliate Networks)
Networks)

&

(e-Advertising)

(Link
(Link Building)
Building)
Viral
Viral Marketing
Marketing
E-mail
E-mail Marketing
Marketing

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ng
eti
ark

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e

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e-
M
ar
k e
ti n
g

e-
M
ar
ke
tin
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1.

e-Marketing

e-
M
ar
ke
tin
g

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