Endeavour to protect products and people

The Holography Times

The Holography Times Vol. 6, Issue 18
June 2012 | Volume 6 | Issue 18 Germany $ 32.25 billion United States $ 225 billion Hungary $ 4.6 billion France $ 8.5 billion Turkey $ 6 billion Russia $ 29 billion Japan China $ 75 billion $ 60 billion

Counterfeiting
Worlds fastest growing industry

Brazil $ 15 billion

Mexico $ 75 billion Canada $ 30 billion

United Kindom $ 21.6 billion

India $ 5.09 billion Saudi Arabia $ 4 billion Indonesia $ 4.8 billion South Korea $ 14.2 billion Australia $ 2.89 billion

Colombia $ 4.5 billion Paraguary $ 12 billion

Italy $ 9.3 billion

We MAKE It They FAKE It...

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The Holography Times Vol. 6, Issue 18

Viewpoint
Dear Readers, Welcome to the 18th issue of The Holography Times. Counterfeiting is emerging as world fastest growing industry and currently estimated to represent up to 10 percent of world trade. The last decade has experienced a boom in counterfeited products, which is no longer limited to luxury goods. With the increasing problem, all over world brand owner and organisation adopted various anti-counterfeiting technologies. But in absence of global standard, choosing an right anti-counterfeiting security solution was a complicated feat. To counteract this problem, in 2009, ISO initiated to develop standards respectively for tackling counterfeiting of material goods and fraud. The Standards ISO 12931, Performance criteria for authentication tools for anti-counterfeiting in the eld of material goods are published on June 2012. (http://www.iso.org/iso/ catalogue_detail?csnumber=52210). This issue brings our cover story on Fight against counterfeiting: world fastest growing industry alongwith highlight on the new ISO standards 12931. These all will help you in choosing the right strategy and solutions against counterfeiting. Apart from this, the issue also covers, industry updates including news, patents, nancial analysis and much more. Do send us your feedback / critics as always at info@homai.org. With Regards, Editor

In this issue

Fight against counterfeiting;

world fastest growing industry
By C S Jeena

6
12

ISO 12931: Anti-counterfeiting solutions to gain back prots

By Jean-Michel Loubry

Engaging consumer in brand authentication

By Adam Scheer

13
News Bytes Industry Updates
Corporate Scoreboard Counterfeit Seizure Report Global Patents Upcoming Events 15 17 18 19

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The Holography Times Vol. 6, Issue 18

News Bytes

Liquor bottles in Jammu & Kashmir to carry HEAL

It will be the 20th state in the country to adopt the practice aimed at increasing revenue and checking sale of spurious liquor
ew Delhi: Jammu & Kahsmir will be the 20th state in the country that will shortly make a mandate for all liquor companies to use holographic exsice adhesive label (HEAL) on their bottles to prevent counterfeiting. This year three States Jharkhand, Jammu & Kashmir and Goa have announced starting using EAL in aim to increase state revenue and curb illicit liquor.

According to Mr. Pradip Shroff, President, Hologram Manufacturers Association of India (HoMAI) It reaf irms the holograms position as a preeminent security feature in the global anti-counterfeiting ight. Usage of HEALs by various state excise departments provides them an authentic tool to differentiate illicit liquor and helps in ighting against anti-

counterfeiting. Mandated usage of HEALs by States like Uttar Pradesh, Tamil Nadu, Uttrakhand, Madhya Pradesh, Pondicherry, Delhi, Chhattisgarh, etc. has not only minimized the tragedies due to spurious liquor but have also substantially increased the excise revenue collection by more than 20-25 percent.
Source: www.homai.org

Did You Know?

State and Union Territory (UT) in India using HEAL/EALs with annual capacity
State/Union Territory Andhra Pradesh Chattisgarh Goa (in Process) Haryana Himachal Pradesh Jammu and Kashmir (in process) Jharkand (in process)1 Karnataka Kerala Madhya Pradesh Meghalaya Orissa Punjab Rajasthan2 Sikkim Tamil Nadu Uttrakhand Uttar Pradesh Delhi (UT) Puducherry (UT)
1 2 Figure of Jharkhand are for year 2012. State excise department stopped the usage of HEAL since November 2010;

Year of Introduction* 1996 2005 2012 2009 2011 2012 2012 2002 2002 2007 2009 2007 2011 2005 2010 1999 NA 2001 2009 2006

Annual Volume (crore) in 2011 2,64 72 NA 90 7 NA 54 240 70 72 NA 48 50 72 NA 300 15 180 36 12

NA Not Available 1 crore = 10 million source: www.homai.org

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The Holography Times Vol. 6, Issue 18

Holorad won UTAH innovation award

Salt Lake City, USA: Holorad a privately held LLC located in salt Lake city, USA had won the prestigious 2012 UTAH innovation award for development of Glasses-free color animated 3D holograms. The award was presented by Senator Orrin Hatch and Richard Nelson, President and CEO of the Utah Technology Council. Our glasses-free 3D holograms offer a thrilling and engaging experience for the observer, with broad applications in advertising, entertainment, consumer products, and medical imaging. Holorad appreciates this recognition and is honored to be considered among Utahs leaders in innovation, said Daniel Burman, President and CEO of Holorad. Founded in 2005, the company proprietary technologies enable the production of deep glasses-free color animated 3D holographic images for advertising signage, entertainment and event venues, consumer products, and medical imaging. Holorads Glasses-Free Color Animated 3D Hologram technology allows the observer to reach in and interact with 3D holographic images.

Source: www.holorad.com

API launched chrome brand security

PI Holographics has launched enhanced chromebased hot stamping security foil for use on vehicle number plates. Speci ically designed to be weather and heat resistant, chrome foil adheres to a range of different re lective substrates and can be used to print wallpaper or registered holographic images onto vehicle license plates. Chrome foil joins the companys extensive range of pigment and holographic foils to offer what is being positioned as the complete package for government and vehicle registration organisations. The pigment foils can be either plain or inscripted with the customers own text speci ically for the numbers and letters of a licence plate, while the companys holographic
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foils are perfect to add different levels of security to 3rd licence plate labels, tax discs and other windscreen permits. API Holographics Managing Director Stephen Clarke comments: In the last year, we have actively been looking to improve and expand our offering of security solutions, while making them more targeted at the end user. With the launch of the chrome foil, we feel we now have the complete package of formidable, fully integrated security solutions that can help governments, vehicle registration organisations and transport organisations worldwide stay one step ahead of the counterfeiters and tax evaders.
Source: www.apigroup.com

The Holography Times Vol. 6, Issue 18

Fight against counterfeiting;

World fastest growing industry
By C S Jeena
Counterfeiting is emerging as the world fastest growing industry and represent up to 10 percent of world trade. Termed as crime of 21st century, it is affecting almost all economies and sectors. As per sources, alone in pharma, the illicit sales is increasing with more than 12 percent annually worldwide, nearly twice the pace of legitimate pharma. The conditions is almost similar in other segment / sectors. The article also highlights the solution / strategy which can be the rst preventive step to ght against this global emerging problem.

Table I: Alphabetical Index of Black Market Products

Counterfeit Sector Aircraft parts Alcohol Auto parts Batteries Clothing Cosmetics Drugs Electronics Foods Fake Diplomas and Degrees IDs and Passports Lighters Money Pesticides Purses Shoes Sporting Goods Tobacco Toys Watches Weapons Source: www.havocscope.com/products/ Value in USD 2 billion 1 billion 45 billion 23 million 12 billion 3 billion 200 billion 169 billion 49 billion 1 billion 100 million 42 million 182 million 735 million 70 million 12 billion 6.5 billion 4 billion 34 billion 1 billion 1.8 billion

Growth, pro it, loss, capital, infrastructure, changing trends these terms may sound generic but form the very basis of all industries, across the globe. While these inherent attributes co-exist from the very genesis of any commercial venture, another aspect that has emerged as one of the most common components of the industrial DNA is Counterfeit. Have you come across brands like Colget or Sunsleek or Fair & Lonely or a Godreg refrigerator? If you thought them to be typing errors, it is time for a reality check. These brands do exist. They look the same, feel the same, taste or work the samethe differentiating factor from the original is quality. They are Counterfeits! Be it FMCG, Pharma, Currency, Electronics, Cosmetics or Auto; name the industry or the product category and one can easily ind the counterfeit/fake versions (As indicated in Table I). What has further pushed this parallel market is the opening up of the global economy and the challenges posed by the globalization. The result is absolute violation of IPR, loss to nation revenue and staggering brand value.
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Cover Story

The Holography Times Vol. 6, Issue 18

Global Penetration
Counterfeit is a global crime, a fraud plaguing all economies alike with all countries are attempting to ight this growing menace through their respective regulatory matrix. The International Anti-Counterfeiting Coalition (IACC) has claimed it to be problem scoring revenue losses of almost USD 600 billion, per annum1. It is crucial to note that Counterfeiting as a problem does not exist in isolation. Over the years, it has emerged as an organised crime, as the illegal money once again gets circulated back in the market through illegal vehicles like smuggling, human traf icking, gambling and money laundering, among others. The Federal Bureau of Investigation has termed it as Counterfeiting Crime Of 21st Century. According to agency, in comparison to counterfeiting, bank robberies account for less than $100 million per year, globally. Today, counterfeiting has spread across the globe affecting developed as well as nondeveloped countries. After the sectoral snapshot, here is a global mapping of top 20 counterfeit markets and the extent of counterfeit that exists in some of the leading economies today (As detailed in Table II). While it samples the economic loss, the huge amount of human capital being lost on account of spurious drugs and products remain unaccounted for.

Table II: Ranking of top 20 counterfeit markets

Country Name United States Mexico Japan China Germany Canada Russia United Kingdom Brazil South Korea Paraguary Italy France Turkey India Indonesia Hungary Colombia Saudi Arabia Australia Source: www.havocscope.com/products/ Value in USD 225 billion 75 billion 75 billion 60 billion 32.25 billion 30 billion 29 billion 21.6 billion 15 billion 14.2 billion 12 billion 9.3 billion 8.5 billion 6 billion 5.094 billion 4.8 billion 4.6 billion 4.5 billion 4 billion 2.896 billion

1.

International Anti-Counterfeiting Coalition [About Counterfeiting], https://iacc.org/ about-counterfeiting/

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The Holography Times Vol. 6, Issue 18

Cover Story

Analysis / change in brand protection approach

Designing / Formation of brand risk management team

Protection / usage of technology

Monitoring & developing IP strategy

Adopt new ISO Standards 12931

Figure 1: An end to end holostic brand protection strategy for brand owner.

The road to Counterfeits

Going by the numbers and lack of awareness, one can easily say that counterfeiting is being seen as not a crime but a lucrative business opportunity. Proliferation of counterfeits is a compound impact of a number of socio-economic and legal patterns. For instance, the tightening of the banking norms left black marketers with a lot of unused capital, which they happily re-invested in this parallel market, which promised them immediate and largergains. The changed priorities of the legal system in wake of larger national threats like terrorism that made way for a smooth trade of the fakes; acceptance of fakes in the industry as an essential trait; cost-effectiveness; easy availability; closeness to the original; aspirational value attached with brands and the growing social boom, which has offered multitudes of platforms of buying products. According to a study conducted by Gallup survey, counterfeiting is viewed as a crime of easy pro its and easy production with little or no risk to the producers and sellers.

protection strategy (See igure 1). This strategy can be broken into various stages. 1. Analysis / Changes in approach towards Brand protection: As a irst step, every CEO or Brand owner should take the responsibility of brand attack and make Brand Risk Management (BRM) an intrinsic part of his business plan, review and report. The team may comprise of CEO/ Brand owner; Brand Managers; Head of Marketing, Product development, Sales, Logistic, Packaging, Manufacturing or outside consultant accountable for the brand. The idea is to curb the penetration of counterfeits, across levels. The team can periodically review the BRM by analysing various issues like: Product categories &markets Buyer pro iles

i) ii)

iii) Supply chain management and SWOT analysis of the counterfeiters. 2. Make a customized & integrated solution: This can be done by increasing the participation of coopting consumer or channel partner and by conducting veri ication, raids or ensuring strong law enforcement.
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Solutions: The road ahead

What the Brand owners can do? The solution to this ever-growing menace lies at the very core of the product i.e. a dire need to create an end-to-end holistic brand

Cover Story

The Holography Times Vol. 6, Issue 18

3.

Emphatic use of technology: Use a secure, anti-counterfeiting device comprising overt, covert & forensic security features like security hologram seals and labels, tamper evident security ilms and lightsensitive ink designs. While there are number of technologies available in the market, it is advisable to choose smart and at the right time while keeping track of some basic guidelines like:

high security elements to enhance protections, for example, by integrating sequential or unique numbers in the solution. 4. Monitoring and developing an Intellectual property strategy: The technology solution can be helpful in identifying and authenticating the original from counterfeit. It is however very important that a planned surveillance program be in place to constantly monitor that there is no infringement. Equally important when an infringement is seen, an immediate action must be taken so that the guilty is punished and others sitting on the fence are deterred. 5. Adopt New ISO Standards 12931 Performance criteria for authentication tools used in anticounterfeiting or material goods: The new ISO 12931 will be a very useful document for anyone who wants to follow globally accepted standards and approach to ighting against the counterfeit. The ISO document can be seen on http://www. iso.org/iso/catalogue_ detail?csnumber=52210. It is strongly recommended that all brands who want to have a safety net of a global standard, should plan to comply with this standard.

The new ISO 12931 will be a very useful document for any-one who wants to follow globally accepted standards and approach to ghting against the counterfeit. i.

Find a vendor who can provide you overt as well as covert technologies as it is important to select a solution using multiple technologies.

ii. Seek help from an established trade association to select ethical vendor, best practices and resources to ight counterfeiting. iii. Select the technology in terms of the dif iculty to copy / tamper evidence posed by it (preferably patented), uniqueness, availability of suppliers, identi iable and user friendliness. iv. Solutions should also have feasibility of being integrated with the automated production / packaging line if required, especially wherever the volumes are very large. v. Try to combine low and

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The Holography Times Vol. 6, Issue 18

Cover Story

Amendment in Company Law - Brand Risk Management should be treated as part of risk management under Corporate Social responsibility

Consumer education on ill effects of counterfeiting

Encourage companies / Organisation to adopt new ISO Standards 12931

Figure 2: An initial anti-counterfeiting strategy for Government

What the Government can do (See igure 2)?

1. Amendment in Company Law: As an initial step, Government can make it mandatory for every company to incorporate Brand Risk management as a part of their annual report forstakeholder welfare. Brand Risk Management should be treated as part of risk management under the direct responsibility of board of directors/brand owners. The vision and mission statement should be communicated to all the stakeholders and customers to ensure the protection of brand and product and that the same message is received by all. This can be done by stating it on the company corporate governance, annual report and intranet in text and video. For example. companies like HP / Microsoft have a section on their website that de ines their steps towards product protection. 2. Consumer education on ill effects of counterfeiting: The Government should start educating consumer on ill effects of counterfeiting. Educating consumers can play off. For example the success of IACC college outreach campaign in which students at US universities were educated about the issues associated with counterfeiting. Similarly Government can start such program at management

institutes and Universities educating the youth, marketing students, consumers and Brand manager the ill effects of counterfeiting and importance of Brand Protection. 3. Encourage companies/ Organisation to adopt new ISO Standards 12931: Further, the Government can encourage brand owners to adopt and implement new ISO Standard 12931a new weapon termed as Performance criteria for authentication tools used in anti-counterfeiting or material goods. Published on 1 June 2012, it has been designed to help the brand owners in identifying most relevant anticounterfeiting solution to meet the company / organisation strategy.

Conclusion:
Negative impact of counterfeiting can be diminished to a great level if it becomes a part of every brand strategy - plan and review process- with the accountability of the Brand Owner towards its most valuable asset - i.e., Brand. Fighting counterfeiting is a Brand issue, when managed well, will result into: Consumers getting right products at right prices Manufacturers gaining higher market share, increase in brand value and pro its Government receiving increased revenue, which can be used for betterment of the society
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Cover Story

The Holography Times Vol. 6, Issue 18

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The Holography Times Vol. 6, Issue 18

New Standards

ISO 12931: Anti-counterfeiting Solutions to gain back pro its!

By Jean-Michel Loubry

Author is a specialist of traceability solutions and Chairman of ISO/ Project Committee 246 AntiCounterfeiting Tools and a technical traceability expert on authentication standards. He is an electronics engineer and graduate in strategic management, and has made his career in major hi-tech companies of the telecommunication sector, starting in research and development, then pre-sales manager for export markets, and product marketing manager. He managed the French national traceability center from 2006 to 2011. He can be contacted at +33 (0)6 42 47 58 56 or by email at jmloubry@gmail.com.

Counterfeiting is not something that just happens to luxury goods. Believed to account for up to 10% of global commercial transactions, all markets are at risk of fakes and forgeries. Because they are not regulated many counterfeited products present dangers to the health and safety of individuals. Not only they distort competition and violate intellectual property rights of legitimate producers, undermining fair trade and distorting tax revenues, but they also generate risks for consumers, users and the supply chain. Counterfeiting can signi icantly reduce the pro itability of legitimate business. The risks are important: loss turn-over, stolen know-how, loss jobs and wrongful lawsuits following accidents caused by counterfeit products (that are almost impossible to prove as such). These costs can compromise the long-term survival of a business. It is therefore crucial to protect products and material goods, especially in turbulent economic times, when businesses must maximize their pro itability. Choosing an anti-counterfeiting security solution today is a

complicated feat. Although many options exist, a lack of harmonized requirements distorts comparison. The ISO project committee, ISO/ PC246, Anti-counterfeiting tools, has developed a standard that de ines the performance criteria for authentication solutions used to combat counterfeiting of material goods . This new standard, referenced as ISO 12931, is objective-oriented and applicable to all anticounterfeiting security solutions. Choosing only the best The irst step in the ight against counterfeiting is to de ine a strategy: Select a product Establish where and how it is produced Look at how it is distributed Decide who and how it can be controlled Determine the level of risk.

strategy. It will also make it easier to compare and verify the required performance level with that promised by security vendors. In particular, small businesses lacking the resources to conduct similar investigation will bene it from ISO 12931. Suppliers too will bene it standardized criteria to better present the performance of the security solutions they offer. The standard will also facilitate the implementation and usage of anti-counterfeiting solutions. By harmonizing global efforts, ISO 12931 will ensure that the ight against counterfeiting is even more effective. The standard will be useful for brand owners, suppliers and authorities. All of these groups have been involved in the project since the very beginning, when the Association franaise de normalisation (AFNOR), ISO member for France, prepared the original proposal for this International Standard in 2008. ISO/PC246 enjoys a diverse and international collaboration and a strong willingness to succeed in a good sign for both users and producers of material goods who are victims of fake and forgeries. ISO 12931:2012 is published on the ISO website since June 1st.
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All markets are at risk of fakes and forgeries The security solution chosen for protection against counterfeiting will depend on the answers to these questions. The standard will help businesses to select the most relevant anti-counterfeiting solution to meet the companys

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Global View

The Holography Times Vol. 6, Issue 18

Engaging Consumers in Brand Authentication

by Adam Scheer Adam Scheer is the senior director, strategic marketing and business development, of JDSUs Advanced Optical Technologies business. Prior to his current role in JDSUs Advanced Optical Technologies business, which he assumed in May 2010, Scheer was Marketing Director for the JDSU Authentication Solutions Group, a position he took on following JDSUs purchase of American Bank Note Holographics, Inc. (ABNH) in February 2008. Before joining ABNH, Scheer served as a senior executive in the technology and chemical industries. Scheer holds a B.A. in history, cum laude, from Williams College and an M.B.A. in management, earned with distinction, from New York Universitys Stern School of Business where he was named a Stern Scholar.

Government actions to slow the proliferation of fraudulent pharmaceuticals through regulation and law enforcement can only address the supply drivers

llegal pharmaceutical sales are increasing at more than 12 percent annually worldwidenearly twice the pace of legitimate pharmaceuticalsand could be on pace to become a $75 billion industry. Supply drivers include the advent of inexpensive and sophisticated imaging technologies and the growing range of distribution channels facilitated by the Internet. Undermining the pro itability and brand integrity of major pharmaceutical irms, these threats endanger millions of people who rely on the authenticity of prescription and over-the-counter drugs. Government actions to slow the proliferation of fraudulent pharmaceuticals through regulation and law enforcement can only address the supply drivers; counterfeiting is also driven by powerful demand drivers and government alone cannot control substances for which there is a high domestic demand ful illed

by enterprising criminal organizations. To adequately address the root cause of counterfeiting, the consumer needs to be part of the solution. Indeed, consumers consciously or not are often complicit counterfeiting. Very often, if they think they are getting something close to the real thing for a substantially lower cost, they will look the other way. With pharmaceuticals, they may not understand why purchasing product through authorized channels is important or why certain products are dif icult to obtain without a doctors prescription. They may also be willing to take chances with something cheaper as long as a big-name brand logo is af ixed to the front of the item and printed on the box. So, with all these factors working against them, how can drug companies protect their brands without alienating consumers? There are, in fact, quite powerful solutions.

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The Holography Times Vol. 6, Issue 18

Global View

Consumers often greet authentication with a groan. Authenticating identity can mean long lines at airports. Authenticating a credit card can mean pulling out a drivers license as backup. Proving that youre you online means remembering any number of usernames and passwords. Consumers are willing to do it, but theres rarely any joy in it. The key for drug manufacturers trying to engage consumers in effective authentication is to create a positive experience: entertain the user in some fashion and show that theyre getting value. The simplest way to entertain is to offer visually pleasing graphics. For example, holograms can be constructed that show elaborate motion. Labels can integrate these holograms with pigments that shift colors as viewing angles change. These visually pleasing, overt features work because the expertise and materials needed to create and manufacture sophisticated, pigmented holograms and labels are hard to obtain. Counterfeiters cant create holograms with lip images and microtext in a garage, nor can they buy sophisticated pigments on the open market. Consumers can immediately tell the difference between a highly designed, expensive-looking label and a cheap knockoff. And its a pleasing experience: the consumer sees the quality and relishes the value. Digital tools can complement overt visual effects to both enhance the robustness of an authentication program and to engage the consumer in a different way. One example is

where a products ID is tracked throughout the distribution cycle and the customer purchase. With this technique, the customers involvement in the process generates a stronger brand and greater customer loyalty. Heres how it can work: The manufacturer generates an ID code for a particular product. A specialized printer integrates the code onto a sophisticated, overt-authentication label. The manufacturer af ixes the label to the product and/or its packaging. Tracking data for the code is managed by a data center: when and where it was shipped, customs information, when it was sold and by whom, etc. The end-consumer can go online and register the code in exchange for a warranty, special offer, or other incentive. The customer experience reinforces the exclusivity of the brand and opens a line of communication between the customer and the manufacturer. This increases brand loyalty and offers greater sales opportunities for the manufacturer. It is a win-win solution that can reduce losses to counterfeiting signi icantly. The counterfeiting of pharmaceuticals is a serious, expensive problem. The technologies and techniques are in place to stop a large proportion of it. Fortunately for manufacturers, stopping this kind of fraud can improve the customer experience, increase margins, and generate even stronger brand loyalty.
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The key for drug manufacturers trying to engage consumers in effective authentication is to create a positive experience: entertain the user in some fashion and show that theyre getting value. The simplest way to entertain is to offer visually pleasing graphics.

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Industry Updates

The Holography Times Vol. 6, Issue 18

Corporate Scoreboard: Financial analysis: Hologram Industries, France

Hologram Industries SA, provider of anticounterfeiting and authentication solutions based on optical and digital technologies worldwide Q1 FY12 results shows positive results in expectations. The company reported sales of 9.7 million for Q1 FY12 an increase of 7% in comparison to sales of 9 million (Q1 FY11) a year ahead. For the irst quarter 2012 the sales volume from new business amounted to 1.5 million, up 26% from the same period in 2011. (Connecticut) will be devoted to the manufacturing of holograms, security printing and authentication labels, notably for vehicles and brand protection. Through this company wish to improved productivity and better structure in terms of security and for ramping up production volumes in North America which accounted for 16% of total group revenue in 2011. Table 2: Revenue by geographical market ( million)
Market Western Europe Eastern Europe America Asia Pacic Africa middle east Total FY 2010 13.1 (41%) 6.2 (19%) 6.7 (21%) 4.0 (13%) 2.0 (6%) FY 2011 14.4 (33%) 7.9 (18%) 6.5 (15%) 11.2 (26%) 3.1 (7%) Q1 FY 2012 3.8 (39%) 2.1 (21%) 1.3 (14%) 2.2 (22%) 0.3 (4%)

31.9 (100%) 43.2 (100%) 9.7 (100%)

New Order in Asia & America: Slow growth in comparison to last 4 Quarter: The growth of irst quarter sale by 7% is although less in comparison to last consecutive four quarter sales for FY 2011 in which company sales grow by more than 20%. Table 1: Quarterly comparison of sales
Sales million Q1 Q2 Q3 Q4 Total FY 2010 6.5 8.9 8.1 8.5 32.0 FY 2011 9.0 11.3 9.9 12.9 43.2 +40% +26% +23% +53% +35% Change FY 2012 9.7 9.7 +7% Change

The company has been elected by China & Mexico to provide solutions for passport. In China which issues more than 10 million passport every year, the company is selected to provide holographic laminates for its new electronic passport. Outlook: Based on current order book and commercial forecasts, the company is expecting for revenue for more than 50 million for year 2012.

Continuation of strategy for developing in US: The company had announced the inalization of a new production site in the US in continuation with successive acquisition of Secure Mark Decal and Label Systems Authentication. The plant with space of approximately 53,820 ft2 based in Trumbull

Source: Company / HOMAI Research / Thomson Reuters / Bloomberg

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The Holography Times Vol. 6, Issue 18

Industry Updates

Corporate Scoreboard
Key igure of packaging companies in India
Full Year Latest Quarter TTM

Company Name

Equity Rs. Cr.

FV

BV

RONW %

Sales Rs. Cr. 136.20 749.10 952.60 75.40 482.30 683.90 376.30 489.10 787.0 164.40 246.70 2316.60 110.80 117.50 422.20 0.70 216.20 421.60 19.00 224.90 47.20 821.30 843.50 48.90 96.30 432.00 97.60 3073.20 105.40

NP Rs. Cr. 5.80 70.40 47.60 2.60 48.80 -13.90 22.60 27.40 35.10 0.50 5.70 179.10 2.0 3.0 7.4 14.80 -57.50 0.90 14.20 8.90 48.40 176.20 -10.50 13.10 5.80 6.70 143.50 4.40

CPS Rs. 6.60 45.80 38.20 2.20 4.90 2.0 4.0 18.50 32.90 1.60 9.70 62.10 28.60 5.90 16.40 0.10 24.80 6.80 4.40 .90 12.50 6.50 5.70 2.60 11.60 37.30 2.10

EPS Rs. 2.80 29.90 23.70 1.60 3.10 1.80 12.50 15.0 .10 5.40 41.60 21.60 3.60 6.50 10.70 1.60 3.70 0.70 7.30 53.50 2.10 1.80 8.30 19.90 0.80

Sales Rs. Cr. 33.70 198.70 203.10 27.90 122.10 183.50 58.80 148.20 183.30 37.50 50.40 562.10 23.80 51.40 102.0 0.10 70.80 169.50 6.80 67.50 12.0 207.80 188.40 14.40 16.10 134.0 34.90 810.70 7.50

NP RS. -1.20 15.30 7.20 1.0 24.0 -6.20 -21.20 8.10 .50 0.70 10.80 0.50 5.20 -0.7 14.80 -57.50 0.90 14.20 8.90 48.40 176.20 -10.50 13.10 5.80 6.70 143.50 4.40

EPS RS. 5.0 29.90 23.70 1.80 3.10 15.50 15.0 5.40 41.60 24.80 12.30 6.50 13.30 2.2 4.30 1.1 7.50 26.20 .70 3.60 19.90 -

NP Var% 270 -19 12 11 PL PL -83 PL -50 -70 -18 182 -6 PL -4 72 -9 -49 40 -11 -95 41 PL PL -41 -15 PL

AMD Industries Bilcare Cosmo Films Emmbi Polyarns Essel Propack Ester Inds. Everest Kanto Flexituff Intl. Garware Ply. Glory Polylms Hind. Tin Works Jindal Poly Films Kaira Can Kanpur Plastipa. Karur KCP Pack. KCCL Plastic Manjushree tech. Max India MoldTek Technol Neo Corp Intern Oricon Enter. Paper products Plyplex Corpn. Rollatainers Sh. Rama Multi. Signet Indus. TPL Plastech Uex Venlon Ent.

19.17 23.54 19.44 16.49 31.32 31.45 21.43 21.73 23.31 59.47 10.40 43.02 0.92 7.96 11.25 10.53 13.55 52.91 4.66 38.02 20.51 12.54 31.98 10.01 31.73 29.19 7.80 72.21 26.12

10 10 10 10 2 5 2 10 10 10 10 10 10 10 10 10 10 2 10 10 2 2 10 10 5 10 10 10 5

58.20 409.40 170.70 28.40 43.70 41.10 48.60 107.50 169.10 23.50 85.80 409.60 203.90 25.60 140.50 9.30 60.30 112.10 46.80 31.10 44.10 52.00 99.30 55.60 30.60 12.50 31.20 184.90 5.50

5.30 10.40 16.50 5.80 7.00 58.20 4.70 22.10 69.40 0.50 14.10 43.60 11.20 15.40 6.30 19.70 -2.50 4.2 18.60 2.0 17.10 71.00 17.30 32.30 27.70 -

* Latest quarter igure are as on June 24, 2012 Note: TTM = Trailing Twelve Month, FV= Face Value, BV= Book Value, RONW= Return on Net Worth, NP= Net Pro it, CPS = and EPS = Earning Per Share. Source: www.capitalmarket.com

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Industry Updates

The Holography Times Vol. 6, Issue 18

Counterfeit Seizure Report

This section updates reader about the various seizures reported in Indian newspapers.
D/M/Y News Title Sector Reported in Media

9/4/2012

Fake marksheets: FIRs against 8 students

Fake Document

The Times of India

10/4/2012

Fake currency looding bank

Currency Counterfeiting

Deccan Chronicle, Hyderabad

12/4/2012

Fake IPL tickets racket busted, 2 arrested

Entry Tickets

Indian express

12/4/2012

Fake mark sheet scam, another student charged

Fake Document

Indian express

16/4/2012

Two Punjab men held for using fake papers for VISAS

Fake Document

Indian express

16/4/2012

Woman arrested for printing fake currency

Currency Counterfeiting

Indian express

16/4/2012

CBI crack racket of fake IT return and refunds

Fake Document

Indian express

17/4/2012

Fake papers used to get US, German visas

Fake Document

Mint Delhi

24/4/2012

Fake currency notes seized

Currency Counterfeiting

Times of India Mumbai

28/4/2012

Insurance agents held with fake papers (Delhi)

Currency Counterfeiting

Financial Express

30/5/2012

Fake currency racket busted, 3 held

Currency Counterfeiting

Tribune, Delhi

30/4/2012

Another case of fake driving licence registered

Fake Document

8/5/2012

West Bengal tops list of fake ration card holders

Fake Document

New Indian Express, Chennai

11/5/2012

Techie held for fake visa consultancy service

Fake Document

Deccan Chronicle, Hyderabad

14/5/2012

Illicit liquor seized in Kathua, Jammu

Illicit Liquor

Deccan Herald, Delhi

14/5/2012

Fake ayurvedic drug factory seized

Pharma Counterfeiting

24/5/2012

Four held for counterfeiting currency

Currency Counterfeiting

Times of india

29/5/2012

Fake stamp worth Rs 5 crore seized in Bihar

Fake Document

NewIndian express chennai

31/5/2012

Fake passport scam: Two cops dismissed

Fake Document

Tribune, Delhi

For detailed, subscribe to HoMAI press monitor or e-mail at info@homai.org www.homai.org

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The Holography Times Vol. 6, Issue 18

Industry Updates

Global Patents - Authentication

Publication DD.MM.YYYY 18.05.2012 Title Int. Class B29C 59/14 Application Number PCT/IB2011/002641 Applicant / Inventor WO/2012/063117 -Process for CarryingOut Anti-Counterfeiting Labels Provided with Invisible Identifying Signs Plasma Solution S.R.L. / Dagostino, Riccardo

Brief Abstract: The present invention deals with a process for the realization of labels endowed with an invisible identi ication drawing to use as an effective method for preventing counterfeiting. This is based on treatments able to give different surface properties to different domains of polymeric materials, paper materials and materials of other kind (e.g. hydrophilic areas alternating with other hydrophobic areas, areas with charge alternating with neutral areas, acid areas alternating with basic areas, etc) according to pre-set drawings, by means of an appropriate system of masks. The drawing obtained with our method will be totally invisible to the naked eye, but a commercial highlighter runned over the labels will allow to highlight a secret drawing applied to the batch identi ied by the said labels.

18.05.2012

WO/2012/062658 -Photopolymer Formulation for Producing Holographic Media

C08G 18/22

PCT/EP2011/069418

Bayer Materialscience Ag/ Hnel, Dennis

Brief Abstract: The invention relates to a photopolymer formulation, comprising at least one polyol component, a polyisocyanate component, a write monomer, a photoinitiator, and a catalyst, wherein the photopolymer formulation has an activation temperature > 8300 K. The invention further relates to a method for producing a holographic medium, to a holographic medium that can be obtained according to the method according to the invention, and to the use of a holographic medium according to the invention for producing a hologram. 16.05.2012 2453320 -Multilayer volume hologram, and label for multilayer volume hologram fabrication G03H1/02 11192806 Dainippon Printing Co Ltd / Toshine Tetsuya

Brief Abstract: In the multilayer volume hologram 1 of the invention, the adhesive layer 5, volume hologram 6 and surface protective ilm 7 are laminated on the application member 2 in this order, and the breaking strength of the hologram layer should be larger than the peel strength between the surface protective ilm and the volume hologram layer and smaller than the peel strength with which the hologram layer is peeled off the application member and the breaking strength of the surface protective ilm. This multilayer volume hologram provides a more improved protection for the volume hologram. A portrait replacement or falsi ication of an information area ensures that the volume hologram layer can break down. Thus, more reliable counterfeit-prooffness is achievable.. 24.05.2012 WO/2012/066360 -Improvements in or Relating to Inkjet Printers B41J 2/175 PCT/GB2011/052279 Domino Printing Sciences Plc / Morgan, Jonathan

Brief Abstract: The invention provides a method of embodying data in a security code and programming the control system of a continuous inkjet printer to extract the data from the code and, using that data, to calculate a viscosity/temperature relationship. 03.05.2012 WO/2012/055507Pigments C09C 1/00 PCT/EP2011/005276 Merck Patent Gmbh/ Mathias, Marcus

Brief Abstract: The invention relates to pigments based on platelet-shaped substrates that are coated multiple times. Said pigments are characterized in that there are at least eight layers [layers (A) - (H)] on the substrate, a SiO2 layer (= layer A) being located directly on the surface of the substrate. The invention also relates to the use of said pigments inter alia in paints, coatings, automobile paints, powder coatings, printing inks, securityprinting inks, plastics, ceramic materials, glasses, paper, in toners for electrophotographicprinting methods, in seeds, in greenhouse ilms and tarpaulins, as absorbers in the laser marking of paper and plastics, in cosmetic formulations, for producing pigment pastes with water, organic and/or aqueous solvents, and for producing pigment preparations and dry preparations.

For more visit at www.wipo.int/patentscope/search

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Industry Updates

The Holography Times Vol. 6, Issue 18

Upcoming Events
Pack Plus South 2012 July 6-9, 2012, Hyderabad, India, www.packplus.in PABS Product Authentication and Brand Security Conferences 2012 Sep 11-12, 2012, Chicago, IL, UA, www.awa-bv.com 7th Security Document Summit Sep 12-14, 2012, Beijing, China, www.cids.com.cn 11th Asian, Middle East & African High Security Printing Conference Sep 24-26, 2012, Dubai, UAE, www.cross-conferences.com Security Printers Conference & Exhibition Oct 17-19, 2012, Bordeaux, France, www.intergraf.eu Holopack Holoprint 2012 Oct 28-30, 2012, Vienna, Austria, www.holopack-holoprint.com Label Expo India 2012 Oct 29- Nov 1, 2012, New Delhi, India, www.labelexpo-india.com Global forum on Pharmaceutical Anti-Counterfeiting Nov 27-29, 2012, Washington DC, USA, www.pharma-anticounterfeiting.com Pack Plus 2012 Dec 7-10, 2012, Greater Noida, Delhi NCR, India, www.packplus.in Banknote 2012 Dec 10-13, 2012, Washington, USA, www.banknoteconference.com

About HoMAI The Hologram Manufacturers Association of India (HoMAI) is the worlds 2nd and Asia only association representing hologram industry.
Published by: Hologram Manufacturer Association of India (HoMAI) Issue Editor: C S Jeena The Holography Times is a quarterly newsletter published by HOMAI with an aim to provide latest developments, research, articles, patents and industry news to a wide audience related to Holography in Indian and World. The editorial team welcomes your news, contributions and comments. Please send your product updates, press releases, conference announcements or other contributions to HoMAI: 21-Ground Floor, Devika Tower 6 Nehru Place, New Delhi 110019, India Telfax: +91 (11) 41617369 Email: info@homai.org, Website: www.homai.org Designed by EYEDEA Advertising T-19, Okhla Industrial Area, Phase-II, New Delhi-110020 (India) E-mail: eyedeaadvertising@gmail.com Printed by Om Offset T-19, Okhla Industrial Area, Phase-II, New Delhi-110020 (India) on behalf of HoMAI
Disclaimer: The data used here are from various published and electronically available primary and secondary sources. Despite due diligence the source data may contain occasional errors. In such instances, HoMAI would not be responsible for such errors.

Cover: Cover graphics show the top 20 counter iet maket around the world. Source: www.havocscope.com

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The Holography Times Vol. 6, Issue 18

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