MBA TT Syllabus

Semester IV Course Code SMT 2401 SMT SMT SMT Course Title University Examination Hours Marks 3 50 3 3 3 50 50 50 50 100 Internal Assessment Marks 50 50 50 50 50 Credits

Business Policy and Strategic Management Elective III Elective IV Elective V Project Report Viva Voce

3(C ) 3(E ) 3(E ) 3(E ) 3(C ) 3(C )

Total Marks: 29 x 100 = 2900 Total Core credit : 24 x 3=72 Total Elective credit:5x 3 =15 Total Credits: (24 x 3) +(5 x 3)= 87

SMT 2401 BUSINESS POLICY AND STRATEGIC MANAGEMENT

Module I Concept of Policy, Formulating tourism policy, Role of government, public and private sectors, Role of international multinational, state and local tourism organisations in carrying out tourism policies. An overview of strategic management process - Levels of strategy -vision, mission, objectives and goals-Social responsibility of business and social audit. Module II: Business Environment - SWOT analysis - Portfolio analysis and portfolio strategies. Module III: Nature and types of competition - Competitive analysis - competitive advantage of nations - Competitive environment in India - Competitive strategies - Strategic advantages - Positioning.

Module IV: Growth strategies - Mergers and acquisitions Globalisation - Industrial sickness industrial restructuring and turn around management. Module V: Implementation of strategy - Strategy and structure- Evaluation and control of strategy Management of change - Managing for the future

REFERENCES: 1. Lomash, Business Policy & Strategic Management, 1e. Vikas Publishing House, 2008 2. Gerry Johnson and Keven Schools: Exploring Corporate Strategy, Prentice Hall of India, 3e. 2001 3. C.P. Chari Krishna Runcachary: Business Policy, Principles & Practices 2e. Anmol Publisher, 2001 4. Thomas I.Wheelen, Concepts in Strategic in Management & Business Policy, Dorling Kindersley, 2008 5. Nithin Balwani, Strategic Management & Business Policy, Excel Books, New Delhi, 2002.