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ANNEXURE QUESTIONNAIRE

Note: This survey is solely for the purpose of comprehensive project report on Value Added Services for Telecom Industry (TATA Indicom) for the partial fulfillment of degree of MBA . all the data must be kept confidential .

Name: Gender: ... Email: . Q.1. Please specify your age group ? * Less than 15 Years 15-25 25-35 35-45 45 and Above

Education: .. Mobile No.:

Q.2. What is your monthly spending on your mobile bills? * Less Than Rs.200 Rs.200-500 Rs.500-1000 Rs.1000 and Above Q.3. Which brand of Cellular Phone do you use? * Tata Indicom Reliance Idea

Vodafone Q.4. How long have you been using this cellular phone ? * 0-6 Months 6-12 Months 12-18 Months 18-30 months >30 Months

Q.5. Which Feature of this Brand forced You to use It ? * Advertisements Connectivity Schemes Goodwill Q.6. Which brand of cellular phone you were using before This One ? * Tata Indicom Vodafone Idea Reliance Q.7. What is the reason behind switching from previous brand to Present ? *

Connectivity Schemes Cheap Other: Q.8. How aware are you about the existence of value added services like news, railway, astrology, cricket, ring tones etc ? * Have seen the promos and know the intricacies of these services Have seen the promos but really not sure about the service details Havent seen or heard of these Q.9.Do you regularly use value added services like cricket, astrology, railway, games and news? * Use all quite regularly Use 1-2 of these intensively Not really interested in using these

Q.10.How much are you ideally willing to pay per interaction to check cricket scores or the news?? * Rs.1 and below Rs.1-2 Rs.2-3 Rs.3 and above Q.11. Do You Avail of Value Added Service Vouchers? *

Yes No Q.12. Which Service you like most as for as Value Added Services of This Brand is concerned ? * Hello Tunes Ring Tunes SMS Internet MMS Other: Q.13. Did you find the products upto the standard or Marks as specified before purchase ? * Yes No Q.14. Are you using other companies product (Same type of Products) simultaneously ? * Yes No

NAME * GENDER *

EDUCATION * Under graduate Post graduate/ graduate Professional Other: E-MAIL * MOBILE NO. *

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