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Survey on Communication Applications

Submitted To:

Mushtaque Ahmed
Associate Professor
Institute of Business Administration
University of Dhaka

Submitted By:
Mahbub Rahman Nafee (ZR-05)
Tushar Ahmed Nishu (ZR-35)
Rawnak Zaheen Wasi (ZR-45)
Monami Anika Fariha (RH-46)
Rehnuma Sabrin Arpy (RH-49)

Course: Business Statistics


Course Code: K202

Institute of Business Administration


University of Dhaka

Business Statistics

Communication Applications

Letter of Transmittal
January 9th, 2016
Mushtaque Ahmed
Associate Professor
Institute of Business Administration
University of Dhaka
Subject: Letter of Transmittal for Business Statistics course term paper
Dear Sir,
We are pleased to submit this business statistics report titled Survey on Communication
Applications. We have carried out our survey in accordance to your instructions as best we
could and have provided the relevant the statistics from the survey. The survey has been
conducted through the use of a questionnaire.
This report has been prepared under your supervision. Without your permission, no part
of this report can or will be revealed. This report never has been, and never will be,
reproduced for any other IBA course.
We sincerely hope that we were able to fulfill the course requirement successfully through
the submission of this report. We have put in our best efforts to contribute towards the
successful completion of this paper. We hope that you will accept our report and that it will
reach your level of expectations. We have tried to make the report as comprehensive as we
possibly could but we would appreciate you contacting us if you find any imprecision.

Sincerely,
Mahbub Rahman Nafee (ZR-05)
Tushar Ahmed Nishu (ZR-35)
Rawnak Zaheen Wasi (ZR-45)
Monami Anika Fariha (RH-46)
Rehnuma Sabrin Arpy (RH-49)
2

Business Statistics

Communication Applications

Contents

Executive Summary ........................................................................................... 4


Objective of the Survey ..................................................................................... 5
Questionnaire ................................................................................................... 6
Descriptive Statistics ....................................................................................... 11
Hypothesis Tests ............................................................................................. 31
Conclusion ....................................................................................................... 37

Business Statistics

Communication Applications

Executive Summary
Communication is a key aspect in modern life. The need for quick, safe and responsive
communication methods have become vital. To aid this, many communication applications,
such as Facebook, Whats App, etc. have been developed and this report focuses on a
survey regarding these applications.
Our survey on communication applications looks to understand which communication
applications people prefer, why they prefer it and how these applications have affected
their social and individual lives.
The survey has been conducted via then use of a detailed questionnaire, with mostly closeended questions. The results of the survey have been given through the use of descriptive
statistics (Frequencies, charts, etc.). Based on the results, some hypotheses have been
developed and tested, using Chi-Square, ANOVA, T-tests, etc.

Business Statistics

Communication Applications

Objective of the Survey


The current lifestyles of people are highly influenced by communication applications. There
are a variety of applications and almost everyone has access to them. Our objective of
preparing this report encompasses three major components we aim to ascertain
Which apps are the most preferred - Choosing from Facebook/Facebook Messenger,
Whats App, Viber, Skype, Line Messenger, Tango, Twitter and Snapchat
Why they are preferred - What are the factors that determine their choice? These
factors may range from user friendliness, responsiveness, safety and design of the
application
What are the effects of these apps on peoples lives - How often do they use these
applications, among what group of people do they use them, how dependent they
are on such applications and how these applications have affected modern life
We have conducted a survey with a constructive questionnaire pertinent to our objective.
This report provides insight into the questionnaire, descriptive statistics from our findings
and some hypothesis that we have developed and tested.

Business Statistics

Communication Applications

Questionnaire
Communication Applications
A short survey on Communication Applications such as Facebook, Viber, Whats App, etc.
*Required

1. Age *
15 or Below
16 to 20
21 to 25
Above 25
2. Gender *
Male
Female
3. Which of these applications do you use, or have used? *
Facebook / Facebook Messenger
WhatsApp
Viber
Line Messenger
Tango
Skype
Snapchat
Twitter
Required
4. Which of these applications are currently installed on your phone?
You may answer multiple options

Facebook / Facebook Messenger


WhatsApp
Viber
Line Messenger
Tango
Skype
Snapchat
Twitter

5. Do you use any application other than these for communication via the internet?
Yes
No

6. If yes, which application?

Business Statistics

Communication Applications

7. Which application do you prefer the most? *


Answer only one

Facebook / Facebook Messenger


WhatsApp
Viber
Line Messenger
Tango
Skype
Snapchat
Twitter

8. How long have you been using your preferred app?


Less than a year
1 to 2 years
3 to 5 years
More than 5 years
9. Rate your preferred application on the following
1 (Lowest)
2
User Friendliness
Responsiveness
Safety
Design
10. Does your preferred app have room for improvement? *
Yes
No, I like it as it is.
11. If yes, how can it improve your communication?
Improve the interface
Allow group conversations
Increase privacy
Include more fun features
Increase responsiveness
Exclude advertisements
Improve the design
Other:

12. Which communication option do you use the most? *


Text Messaging
Video Chat
Voice Call
Other:

4 (Highest)

Business Statistics

Communication Applications

Required
13. Do you use different applications for different purposes (Texting, calling, etc.)?
Yes
Only use one app for all purposes
14. What is your preferred application for each of these purposes?
FB
Whats
Messenger App

Viber

Line
Tango
Messenger

Skype

Snapchat

Twitter

Text
Messaging
Voice
Calling
Video
Chatting

15. How did you form these preferences?


Stuck with the first application I used
Heard of the app from friends/family
The app is relatively fast
Good experience
Saw an Indian ad, so I avoid the app
16. Which applications do you feel safe using?
Facebook / Facebook Messenger
Whats App
Viber
Line Messenger
Tango
Skype
Snapchat
Twitter
17. How many hours do you spend on these applications on a daily basis? *

3 hours or less
4 to 6 hours
7 to 9 hours
Always Online

18. Does the aesthetics (outlook) of the application make a significant difference to your
choice of use?
Yes
No
Indifferent
Not sure

Business Statistics

Communication Applications

19. What do you use these applications for?


Communication with friends and family
Professional Work
Other:

20. How many countries do you communicate in using these applications?


1 (Within Native Country)
2
3
4
More than 4
21. What would you do if your preferred application started charging a fee? *
Shift to another application
Pay for the application

22. How important is ease of access when determining preference?


Very
Somewhat
Not much
23. What kind of internet apparatus do you use to support your application usage? *
Mobile Data
Wi-Fi
Required
24. If you have chosen Mobile Data above, how much do you spend on data for these
applications on a monthly basis?
Less than Tk. 100
Tk. 100 - 300
Tk. 300 - 500
Tk. 500 - 700
More than Tk. 700
25. What do you think is the biggest impact of using communication applications among the
following?
Saves time
Online interviews
Less normal phone calls
Less paperwork
Increase in socializing
Decrease in socializing
Generation gap
9

Business Statistics

Communication Applications

Increased knowledge

26. Have these applications significantly affected your social life?


Yes
No
27. How helpless would you feel without these applications?
Can't live without them
Could manage somewhat
I'm ready to go back to the dark ages

10

Business Statistics

Communication Applications

Descriptive Statistics
Age
N

Valid

101

Missing

Age

Valid

Frequency

Percent

Valid Percent

Cumulative Percent

15 or Below

7.9

7.9

7.9

16 to 20

33

32.7

32.7

40.6

20 to 25

2.0

2.0

42.6

21 to 25

52

51.5

51.5

94.1

Above 25

5.9

5.9

100.0

Total

101

100.0

100.0

More than half (51.5%) of our survey results are from individuals aged between 21
and 25, followed by the age group of 16-20 at 32.7%

11

Business Statistics

Communication Applications

Gender
N

Valid

101

Missing

Gender

Valid

Frequency

Percent

Valid Percent

Cumulative Percent

Female

29

28.7

28.7

28.7

Male

72

71.3

71.3

100.0

Total

101

100.0

100.0

The majority of these individuals are male (72%)

Do you use any application other than these


for communication via the Internet?
N

Valid

101

Missing

12

Business Statistics

Communication Applications

Do you use any application other than these for communication via the
Internet?

Valid

Frequency

Percent

Valid Percent

Cumulative Percent

No

59

58.4

58.4

58.4

Yes

42

41.6

41.6

100.0

Total

101

100.0

100.0

58.4% of these individuals have confirmed that their modes of online communication
are limited to the applications we have listed in the survey. On the other hand, a
significant 41.6% uses other applications such as Telegram, Hangouts etc. for
communication

13

Business Statistics

Communication Applications

Which application do you prefer the most?


Frequency

Percent

Valid Percent

Cumulative Percent

2.0

2.0

2.0

Facebook / Facebook Messenger

55

54.5

54.5

56.4

Skype

4.0

4.0

60.4

Snapchat

1.0

1.0

61.4

Twitter

2.0

2.0

63.4

Viber

4.0

4.0

67.3

Whats App

33

32.7

32.7

100.0

Total

101

100.0

100.0

Valid

People mostly prefer Facebook/Facebook messenger (54.5%) followed by Whats app


(32.7%)
Statistics
How long have you

been using your

Rate on User

Rate on

preferred app

Friendliness

Responsiveness

Rate on Safety

Rate on Design

Valid

101

87

87

80

77

Missing

14

14

21

24

14

Business Statistics

Communication Applications

How long have you been using your preferred app


Frequency

Percent

Valid Percent

Cumulative Percent

2.0

2.0

2.0

1 to 2 years

31

30.7

30.7

32.7

3 to 5 years

35

34.7

34.7

67.3

Less than a year

6.9

6.9

74.3

More than 5 years

26

25.7

25.7

100.0

Total

101

100.0

100.0

Valid

Most have formed their preferences by using the application for a significant period
of time. Only 7% have used their preferred application for less than a year
Rate your preferred application on Friendliness
Frequency

Percent

Valid Percent

Cumulative Percent

18

17.8

20.7

20.7

5.0

5.7

26.4

25

24.8

28.7

55.2

39

38.6

44.8

100.0

Total

87

86.1

100.0

System

14

13.9

101

100.0

Valid

Missing

Total

15

Business Statistics

Communication Applications

Rate your preferred application on Responsiveness


Frequency

Percent

Valid Percent

Cumulative Percent

19

18.8

21.8

21.8

13

12.9

14.9

36.8

21

20.8

24.1

60.9

34

33.7

39.1

100.0

Total

87

86.1

100.0

System

14

13.9

101

100.0

Valid

Missing

Total

16

Business Statistics

Communication Applications

Rate your preferred application on Safety


Frequency

Percent

Valid Percent

Cumulative Percent

15

14.9

18.8

18.8

16

15.8

20.0

38.8

32

31.7

40.0

78.8

17

16.8

21.2

100.0

Total

80

79.2

100.0

System

21

20.8

101

100.0

Valid

Missing

Total

Rate your preferred application on Design


Frequency

Percent

Valid Percent

Cumulative Percent

6.9

9.1

9.1

11

10.9

14.3

23.4

35

34.7

45.5

68.8

24

23.8

31.2

100.0

Total

77

76.2

100.0

System

24

23.8

101

100.0

Valid

Missing

Total

17

Business Statistics

Communication Applications

64% of people think their preferred application is highly user friendly, 55% think it is
safe, however 35% think it is moderately well designed
Does your preferred app have room for improvement?
Frequency

Percent

Valid Percent

Cumulative Percent

2.0

2.0

2.0

No, I like it as it is.

24

23.8

23.8

25.7

Yes

75

74.3

74.3

100.0

Total

101

100.0

100.0

Valid

Despite being the most preferred application, a significant 75% think that it still has
room for improvement

18

Business Statistics

Communication Applications

Which communication option do you use the most?

Valid

Frequency

Percent

Valid Percent

Cumulative Percent

Messaging

4.0

4.0

4.0

Text Messaging

71

70.3

70.3

74.3

Text Messaging, Video Chat

1.0

1.0

75.2

Text Messaging, Voice Calling

6.9

6.9

82.2

Text Messaging; Video Chat

1.0

1.0

83.2

Text Messaging ;Voice Call

5.9

5.9

89.1

Video Chat

1.0

1.0

90.1

Video Chat, Voice Call

1.0

1.0

91.1

voice call

1.0

1.0

92.1

Voice Call

7.9

7.9

100.0

Total

101

100.0

100.0

19

Business Statistics

Communication Applications

Do you use different applications for different purposes?


Frequency

Percent

Valid Percent

Cumulative Percent

6.9

6.9

6.9

Only use one app for all


purposes

11

10.9

10.9

17.8

Yes

83

82.2

82.2

100.0

Total

101

100.0

100.0

Valid

Text messaging is the most used option for communication. And 83% people have
separate applications for different purposes, which means more people opt for text
messaging even if they use separate applications for different work
What is your preferred app for Video Chatting?
Frequency

Percent

Valid Percent

Cumulative Percent

32

31.7

31.7

31.7

Facebook

2.0

2.0

33.7

Skype

49

48.5

48.5

82.2

Snapchat

3.0

3.0

85.1

Viber

14

13.9

13.9

99.0

Whats Ap

1.0

1.0

100.0

Total

101

100.0

100.0

Valid

20

Business Statistics

Communication Applications

48.3% of the people prefer using Skype for Video Chatting


What is your preferred app for Voice Calling?
Frequency

Percent

Valid Percent

Cumulative Percent

25

24.8

24.8

24.8

Facebook

4.0

4.0

28.7

Skype

13

12.9

12.9

41.6

Snapchat

2.0

2.0

43.6

Tango

1.0

1.0

44.6

Viber

35

34.7

34.7

79.2

Whats App

21

20.8

20.8

100.0

Total

101

100.0

100.0

Valid

21

Business Statistics

Communication Applications

34.7% prefer using Viber for Voice Calls, followed by Whatsapp (20.8%) and Skype
(12.9%)
What is your preferred app for Text Messaging?
Frequency

Percent

Valid Percent

Cumulative Percent

21

20.8

20.8

20.8

Facebook / Facebook Messenger

43

42.6

42.6

63.4

Skype

1.0

1.0

64.4

Snapchat

3.0

3.0

67.3

Viber

6.9

6.9

74.3

Whats App

26

25.7

25.7

100.0

Total

101

100.0

100.0

Valid

42.6% people prefer using Facebook/Facebook Messenger for Text Messaging,


followed by Whatsapp (25.7%)

22

Business Statistics

Communication Applications

How many hours do you spend on these applications on a daily basis?


Frequency

Percent

Valid Percent

Cumulative Percent

23

22.8

57.5

57.5

14

13.9

35.0

92.5

3.0

7.5

100.0

Total

40

39.6

100.0

System

61

60.4

101

100.0

Valid

Missing

Total

57.5% of the individuals claim that they spend 3 hours or less on these applications
on a daily basis
How many countries do you communicate in using these applications?
Frequency

Percent

Valid Percent

Cumulative Percent

7.9

14.3

14.3

20

19.8

35.7

50.0

19

18.8

33.9

83.9

8.9

16.1

100.0

Total

56

55.4

100.0

System

45

44.6

101

100.0

Valid

Missing

Total

23

Business Statistics

Communication Applications

85.7% people communicate outside the country using these applications


What kind of internet apparatus do you use to support your application usage?
Frequency

Percent

Valid Percent

Cumulative Percent

1.0

1.0

1.0

Mobile Data

6.9

6.9

7.9

Mobile Data, Wi-F

22

21.8

21.8

29.7

Mobile Data;Wi-Fi

28

27.7

27.7

57.4

Wi-Fi

43

42.6

42.6

100.0

Total

101

100.0

100.0

Valid

A significant number of people use both apparatus (Wi-Fi and mobile data) to access
these applications

24

Business Statistics

Communication Applications

Have these applications significantly affected your social life?


Frequency

Percent

Valid Percent

Cumulative Percent

4.0

4.0

4.0

No

18

17.8

17.8

21.8

Yes

79

78.2

78.2

100.0

Total

101

100.0

100.0

Valid

25

Business Statistics

Communication Applications

What do you think is the biggest impact of using communication applications?


Frequency

Percent

Valid Percent

Cumulative Percent

4.0

4.0

4.0

Decrease in socializing

5.0

5.0

8.9

Generation gap

1.0

1.0

9.9

Increase in socializing

36

35.6

35.6

45.5

Increased knowledge

3.0

3.0

48.5

Less normal phone calls

17

16.8

16.8

65.3

Less paperwork

2.0

2.0

67.3

Online interviews

2.0

2.0

69.3

Saves time

29

28.7

28.7

98.0

1.0

1.0

99.0

1.0

1.0

100.0

101

100.0

100.0

Valid

Saves time; Less normal phone


calls; Generation gap; Increased
knowledge
Saves time; Less paperwork;
Decrease in socializing
Total

35.6% people think that these communication applications have caused people to
socialize more, and yet led to less regular phone calls (16.8%) and reduced time
consumption (28.7%). These are the 3 biggest impacts of using communication
application as found in the survey
26

Business Statistics

Communication Applications

How helpless would you feel without these applications?


Frequency

Percent

Valid Percent

Cumulative Percent

3.0

3.0

3.0

Can't live without them

30

29.7

29.7

32.7

Could manage somewhat

60

59.4

59.4

92.1

I'm ready to go back to the


dark ages

7.9

7.9

100.0

Total

101

100.0

100.0

Valid

60% of people believe they could have managed without these applications,
although 30% feel that these are an absolute necessity in their lives
Descriptive Statistics for No. of hours spend on these applications
N

Minimum

Maximum

Mean

Std. Deviation

74

3.76

1.225

How many hours do you


spend on these applications
on a daily basis
Valid N (list wise)

74

27

Business Statistics

Communication Applications

Other Statistics

Other applications used:


Reddit, Wechat, Gmail, Hangouts, The Telegram, Evernote. Trello, Tumblr, Kik Messenger,
Face Time, IMO, Google +, Steam, True Caller

28

Business Statistics

Communication Applications

29

Business Statistics

Communication Applications

30

Business Statistics

Communication Applications

Hypothesis Tests
#1 Hypothesis
People aged 25 and above do not spend much time on these applications.
Null Hypothesis (HO): Mean no. of hours spent on these applications <= 4 hours
Alternative Hypothesis (HA): Mean no. of hours spent > 4 hours
Statistics
How many hours do you
spend on these applications
on a daily basis?
N
Valid
74
Missing
29
Mean
3.76
Std. Deviation
1.225
Sum
278
z-value = (3.76-4) / (1.225/74^0.5)
= -0.196
Probability Associated with test statistic, P = 0.5 - 0.4545
= 0.0455
P = 4.55%
So at = 1%, we reject the null hypothesis, meaning that people aged 25 and above, do
spend more than 4 hours on these applications.
P = 4.55%
So at = 5%, we do not reject the null hypothesis, meaning that people aged 25 and above,
spend less than 4 hours on the communication applications.

31

Business Statistics

Communication Applications

#2 Hypothesis
Peoples rating on User Friendliness for their preferred application will be at least 3.
Null Hypothesis (HO): Rating for User Friendliness => 3
Alternative Hypothesis (HA): Rating for User Friendliness < 3
One-Sample Statistics

User
Friendliness

Mean

Std. Deviation

Std. Error
Mean

87

2.98

1.161

.124

One-Sample Test
Test Value = 3

User
Friendliness

-.185

df

86

Sig. (2Mean
tailed) Difference

.854

-.023

95% Confidence
Interval of the
Difference
Lower

Upper

-.27

.22

Probability associated with test statistic, P (for one tailed) = 0.854/2


= 0.427
Therefore, P = 42.7%
So, at = 10%, there is significant evidence to reject the null hypothesis (HO), meaning that
people will rate their preferred application less than 3 on User Friendliness. Therefore,
factors other than User Friendliness influence their preference.

32

Business Statistics

Communication Applications

#3 Hypothesis
ANOVA
People who spend more time on their preferred application will rate the application
similarly on user friendliness, responsiveness and safety.
Null Hypothesis (HO):
Mean rating on User Friendliness = Mean rating on Responsiveness = Mean rating on Safety
Alternative Hypothesis (HA): Any one of the means is different
ANOVA

Responsivene
ss

Safety

User
Friendliness

Sum of
Squares

df

Mean Square

Sig.

Between
Groups

12.348

6.174

5.377

.007

Within Groups

71.190

62

1.148

Total

83.538

64

Between
Groups

1.492

.746

.818

.447

Within Groups

50.164

55

.912

Total

51.655

57

Between
Groups

3.751

1.875

1.603

.210

Within Groups

70.186

60

1.170

Total

73.937

62

Probability associated with test statistic, P = 0.007 + 0.447 + 0.210 = 0.657


Therefore, at = 10%, there is significant evidence to reject the null hypothesis (HO), which
means that someone may rate their preferred application differently on certain measures,
such as user friendliness, responsiveness and safety.

33

Business Statistics

Communication Applications

#4 Hypothesis
CHI-SQUARE
The no. of countries an individual communicates in is independent of the individuals age.
Null Hypothesis (HO): No. of countries communicated in is independent of the age of the
individual.
Alternative Hypothesis (HA): No. of countries communicated in IS dependent on the age of
the individual.

34

Business Statistics

Communication Applications

Cross-Tabulation
How long have you been using your
preferred app (Years)
1 to 2 3 to 5
Preferred
Application

Facebook /
Facebook
Messenger
Skype

Snapchat

Twitter

Viber

WhatsApp

Total

<1

>5

Total

Count

Expected
Count

.2

1.2

1.4

.3

1.0

4.0

Count

19

23

55

Expected
Count

2.1

16.6

18.7

3.7

13.9

55.0

Count

Expected
Count

.2

1.2

1.4

.3

1.0

4.0

Count

Expected
Count

.0

.3

.3

.1

.3

1.0

Count

Expected
Count

.1

.6

.7

.1

.5

2.0

Count

Expected
Count

.2

1.2

1.4

.3

1.0

4.0

Count

18

13

33

Expected
Count

1.3

9.9

11.2

2.2

8.3

33.0

Count

31

35

26

103

Expected
Count

4.0

31.0

35.0

7.0

26.0

103.0

35

Business Statistics

Communication Applications

Chi-Square Tests

Value

df

Asymp. Sig. (2sided)

Pearson Chi-Square

1.399E2a

24

.000

Likelihood Ratio

79.827

24

.000

N of Valid Cases

103

For df (Degree of Freedom) = 24 and = 5%, Chi-square gives a value of 36.415.


Comparing this with the value of 79.827, there is significant evidence to reject the null
hypothesis (HO). Therefore, the number of countries communicated in IS dependent on the
age of the individual.

36

Business Statistics

Communication Applications

Conclusion
This report was made with the intention of gathering data with regards to use of
communication applications and their impacts on our lives. It was compounded with the
development of several hypothesis which were tested using tests, such as Chi-Square and
ANOVA.
One of the hypothesis was the number of countries communicated in is dependent on the
age of the individual. This seems natural as, with age, the opportunity to travel and in doing
so forming cross boundary bonds seems inevitable. Therefore, someone who had more time
to travel and make friends will most likely have a friend circle spanning several continents.
On the other hand, on that same logic, one would expect older individuals to spend more
time engaged in communicating with other individuals, as they have had more time to form
those relationships. On top of this, the reasons for using the apps in the first place,
socializing and work, applies even more to this demographic, with special emphasis on
work. Despite this rather obvious connection, the test findings contradict our natural train
of thoughts, and suggest that individuals above the age of 25 spend less than 4 hours using
these apps, while those aged under 25 use them for more than 4 hours.
What we have seen throughout the report is the growing influence communication apps
have on our lives. There is no denying the way these services have changed our behavior,
and this report was an attempt to quantify that data and lend meaning to these newly
formed relationships.
The sample in question is generic, and can be considered an adequate representation of our
population. Albeit a little unbalanced with regards to the distribution of sex, this can be
contributed to either statistical bias arising from convenience based on the ease of survey,
or a reflection of communication app use among the different sexes.
It is unclear if a more even sample (which in itself is biased, as the sample has been
intentionally engineered to contain an equal or near equal fraction of men and women) will
yield results that are different from the ones obtained through this survey. While common
conjecture is that behavioral patterns are independent of sex, without further surveys and
data, drawing a statistically sound conclusion would be unadvisable and impossible.
The age spread can be considered too narrow as social changes have forced many adults to
pick up their phones and learn to navigate the various channels of communication. This
would also open possibilities of exploring other relationships that are age specific, and can
reveal previously unknown connections that define how we view communication
applications as we age in a whole different light.
While it is unclear if a more diverse age group would have led to significantly different
results, it is obvious there is a tangible relationship between age and our communicating
behavior, based on the few questions that did have age as a deciding factor.

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