Toyotas success story begins with the courage to change his fathers business Kiichiro Toyoda, who was

originally a loom business transformed into the automotive business. Kiichiro Toyoda courage based on his ability in the field of automotive, Kiichiro Toyoda as a mechanical engineering graduate who already know about car engines. Therefore, Kiichiro Toyoda decided to start a venture capital company to produce cars with his fathers legacy, which later he changed the whole concept of even a company name. Initial success of Toyota. Kiichiro Toyoda was the son of the founder of Toyoda Spinning and Weaving Co., which engaged in the field of automatic looms. After completing his studies in mechanical engineering, Kiichiro Toyoda decided to start a business with a company changing the Toyoda Spinning and Weaving Co. patrimony. Which was originally the companys automatic loom transformed into an automotive company in this case is the production car. And changed its corporate name to Toyota in 1936. Kiichiro Toyoda as President Director of Toyota until 1950. The first car Toyota made the AA model is a model and then the Crown. Toyotas branch office was first established in Taiwan and Saudi Arabia. Over time the company began producing forklift trucks, and make Toyota the worlds number one company in this market. The trucks made by Toyota entered the American market in 1958 and the UK market in 1965. But the Crown failed to enter the U.S. model, because the car is designed for the Japanese market, not designed for freeway streets in America. Finally, Toyota makes the Corolla in 1968 and achieved success so as to shift the Volkswagen as the number one imported car in America. Even Toyota is working with General Motors to Toyota making cars in America. Toyota Camry is the most successful selling car in America in 1997. Toyota is now venturing into other fields, namely financial services, telecommunications, housing, marine engines, recreational boats, distribution, and aviation services. Toyota became the companys third-best car maker in the world after General Motors and Ford.