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  • Activity Channel Slides - Company Meeting 8.16

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    We tested a "Share" activity channel for Coke aligned with their campaign goal of sharing happiness. The test compared standard ad targeting versus share channel targeting and standard creative versus activity channel creative. Initial results found the share channel creative received a higher click-through rate of 2.37% compared to 1% for standard teen targeting, suggesting activity channels may drive better performance and should be offered to more clients.

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    Activity Channel Slides_Company Meeting 8.16

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    We tested a "Share" activity channel for Coke aligned with their campaign goal of sharing happiness. The test compared standard ad targeting versus share channel targeting and standard creative versus activity channel creative. Initial results found the share channel creative received a higher click-through rate of 2.37% compared to 1% for standard teen targeting, suggesting activity channels may drive better performance and should be offered to more clients.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    181 views4 pages

    Activity Channel Slides - Company Meeting 8.16

    Uploaded by

    appssavvy
    We tested a "Share" activity channel for Coke aligned with their campaign goal of sharing happiness. The test compared standard ad targeting versus share channel targeting and standard creative versus activity channel creative. Initial results found the share channel creative received a higher click-through rate of 2.37% compared to 1% for standard teen targeting, suggesting activity channels may drive better performance and should be offered to more clients.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Activity Channels Test Campaign

    Coke Share Channel Test


    Background:
    We are testing the Activity Channel program with Coke and created a share channel which aligns with their campaign objective of driving users to share happiness via their Ahh Giver Facebook app

    Client Creative

    Share Channel Creative

    Coke Share Channel Test

    Test:
    Compare performance of adtivity teens targeting vs. Share channel targeting and performance of standard creative with activity channel creative -We trafficked the different line items and have been monitoring performance on each

    Desired Outcome:
    If Activity Channels perform better, we should be selling them to as many clients as possible

    Coke Share Channel Test

    Initial Results (first week):


    Teen Target CTR = 1.00%

    Share Channel CTR = 2.37%

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