Social media live project

submission
Facebook Campaign

SWATI DHARIYAL
 Slide 1

Campaign Problem Statement

Problem statement : Increase quality traffic on any blog or website. I chose the you tube
channel run by my brother in the name of NOMADIC KD. It is a travel based you tube
channel which is newly started so main objective was to increase its subscribers and
increase the views of videos.

Blog topic and link: https://www.youtube.com/results?search_query=nomadic+kd

Budget provided: Rs 1000/-

Objective: get quality traffic/ subscribers on a specified you tube channel.

TG: Adventure seeking people, having passion for travelling and exploring new places in the age
group of 18-50 years.
 Slide 2

Explain the targeting parameters

{Identify the targeting parameters you’d select to amplify your blog Give reasons for
the same, even if it is NA.}

Targeting parameters:
1. Age Range 21-50: This is the age where young bloggers are seeking adventure in
their lives and middle aged people are exploring their passions or long lost dreams.
2. Location: whole India as in the age of Social media, people all over the country are
showing interests in travelling.
3. Interests: adventure seeking, travel lovers,
4. Any other relevant targeting parameters NA
Campaign summary screenshot-1 Slide 3

{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name,
Campaign objective, bidding strategy, budget, ad scheduling and the screenshot of
actual ad (slide 4/next slide) with image, headline, text and CTA.}
 Slide 4

Campaign summary screenshot- 2

{Screenshot of the actual Ad with image, headline, text and CTA.}
 Slide 5

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your
reference. Please ensure that the screenshot mentions the Result Rate. Customise the
default metrics to enable the Result Rate being shown.}
 Slide 6

Campaign result screenshot- Demographics

{Share the demographics screenshot,we have attached a sample screenshot for your
reference}
 Slide 7

Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance?
b) Was the campaign a success or not?
c) Based on the results obtained, suggest some targeting optimizations that you
would perform. (atleast 2)
d) Based on the results obtained, suggest some creative optimizations that you would
perform. (atleast 2)