Social media live project

submission
Facebook Campaign

Student Name: Pankhuri Soni

 Slide 1

Campaign Problem Statement

Drive traffic to offline stores in Kolkata- Aislinn a multi-designer store
Blog topic and link: Aislinn- a multi designer

Budget provided: 1000

Objective: Drive traffic to oofline store

TG: 18-40,female- based out of Kolkata, intrested in fashion, style and weddings
 Slide 2

Explain the targeting parameters

Targeting parameters:
1. Age Range: 18-45; the TG fo the store- people who generally visit the store
2. Location: Kolkata
3. Interests: Fashion, Style and weddings
4. Any other relevant targeting parameters: N/A
Campaign summary screenshot-1 Slide 3

{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name,
Campaign objective, bidding strategy, budget, ad scheduling and the screenshot of
actual ad (slide 4/next slide) with image, headline, text and CTA.}
 Slide 4

Campaign summary screenshot- 2

{Screenshot of the actual Ad with image, headline, text and CTA.}
 Slide 5

Campaign result screenshot- Performance

The store did not have a website so I had to add a
“send a message on messenger” CTA

However there was a 20% increase in walk-in in the

store
 Slide 6

Campaign result screenshot- Demographics

{Share the demographics screenshot,we have attached a sample screenshot for your
reference}
 Slide 7

Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance?
Reach and impressions
b) Was the campaign a success or not? Can’t say. The ad did not perform in terms of clicks
however an increase in walk-ins is an indication that though people did not click on the CTA,
they did visit the store
c) Based on the results obtained, suggest some targeting optimizations that you would perform.
(atleast 2)
1. Audience: recenty engaged/ engaged
2. Run the campaign for a longer time
d) Based on the results obtained, suggest some creative optimizations that you would perform.
(atleast 2)
1. No Corousel ads, single visoe ads for multiple audience
2. Custom ads for different age groups and target groups- wedding guest vs. bride