Name: SWATI DHARIYAL

Q1. What are the key communication objectives for the website? (List down any 5 areas).
(For example - if Bajaj Auto has a marketing objective of highlighting its technology as a key
USP, then the communication objective for the website would be to have a tab on the
navigation bar named as ‘Technology’).

BAJAJ AUTO has a huge legacy focussing on technology along with safety. So key communication
objectives of the website may be as follows:
1.Website will have introductory talk of all the three products focussing on the
technology ,Design and price,
2.On the navigation bar there will be tabs on about us (highlighting legacy of Bajaj), Product
portfolio, Network (locating dealers and charging pods) , Services offered (after sales) and
book a test drive .
3.Header will have banners in rotation with option to book a test drive and partnership with
Triumph Motorcycles
4.There will be text, images and videos about the brand, technology and design
5. Footer will contain links to Social Media like Twitter, Facebook and Instagram, along with
other tabs like Product ( brochures, pricing), Media( Press release, Media coverage, News letter)
and Company (about us and join us).
Q2. Based on the critical areas identified, create an information architecture for the home
page for the Bajaj Electric Vehicle’s website.
Enter your response
HOME

PRODUCTS ABOUT US LOCATE BOOK A SERVICES

US TEST
DRIVE
ELECTRIC LEGACY
MOTOCYCLE
DEALERS

MEDIA
ELECTRIC COVERAGE
SCOOTER

CHARGING PODS
3 WHEELERS TIE UPS
Q3. Create a wireframe for the home page. You may use the website -
https:// wireframe.cc/. Alternatively, you may draw it using pen and paper and attach a
photo of the same. Attach a screenshot of your wireframe in your submission PDF.
Enter your response