New Era University.

College of Accountancy
SCHOOL OF MANAGEMENT
No.9 Central Avenue, New Era, Quezon City 1107 Philippines
Tel. Nos. (632) 8981-4227/Fax: (632) 8981-4240
E mail add: accountancy@neu.edu.ph

Title of the Activity:

ASSIGNMENT # 5 ANALYZING RESOURCES AND CAPABILITIES

Submitted by: Submitted to:

Patricia Nicole Y. Cruz Prof. Mario Brillante Wesley C. Cabotage

Date Submitted: March 10, 2022

Section Schedule: 2BSA-2 (MW-2:30-4:00 PM)
Self‐Study Questions

1.Since it was founded in 1994, Amazon has expanded its business from online
book sales, to online general retailing, to audio and video streaming, to e‐readers
and tablet computers, to cloud computing. Is Amazon's strategy based primarily
upon serving a market need or primarily on exploiting its resources and
capabilities?

Since they pounded the market with development, I believe Amazon is utilizing its assets
and abilities, based on my observations. People are enticed to try it out, and when it
proves to be unfavorable to them, they reject it.

2.The world's leading typewriter manufacturers in the 1970s included Olivetti,

Underwood, IBM, Olympia, Remington, Smith Corona, and Brother Industries.
While IBM and Brother adapted to the microelectronics revolution, most of the
others failed. What strategies might these companies have pursued as an
alternative to producing personal computers and electronic word processors
market?

They should support the current trend because social needs are evolving. They
should emphasize on the most efficient way to utilize their assets because this will help
them develop and remain in competition with their competing companies.

3.I have argued that the part of discrepancy between firms' stock market value and
their book value reflects the fact that intangible resources are typically
undervalued or not valued at all in their balance sheets. For the companies listed
in Table 5.1, which types of resource are likely to be absent or undervalued in the
firms' balance sheets?

Intangible assets are assets that are not accessible. Goodwill, brand recognition,
and protected invention, such as licenses, brand names, and copyrights, are all examples
of protected innovation. Table 5.1 shows that innovation and online business are
undervalued because they have more tangible assets than intangible resources.
4.Many companies announce in their corporate communications: “Our people are
our greatest resource.” In terms of the criteria listed in Figure 5.7, can employees
be considered of the utmost strategic importance? For Walmart, McDonald's, and
McKinsey & Company, how important are employees to their competitive
advantages?

Workers are significant and are accounted for in the criteria. Workers are the heart
and soul of any organization or business. Representatives are important to Walmart,
McDonald's, and McKinsey and Company's upper hands because they are the ones who
hires people who are skilled enough to manage their responsibilities and can perform
under pressure can lead to favorable positions in various businesses.

5.The chapter argues that Apple's key capabilities are product design and product
development that combine hardware technology, software engineering, aesthetics,
ergonomics, and cognitive awareness to create products with a superior user
interface and unrivalled market appeal. How easy would it be for Samsung to
replicate these capabilities of Apple?

As we already know, Samsung is Apple's main competitor in terms of innovation,

notably in mobile phones. Samsung is making use of its resources to adapt to changes
in the outside environment. They can buy raw materials and turn them into a "trendy"
object.

6.Given the profile of Icelandair's resources and capabilities outlined in Strategic

Capsule 5.8, how might Icelandair best exploit its resources and capabilities to (a)
expand passenger numbers traveling to and from Iceland and (b) profitably grow
its share of the North Atlantic market?

Icelandair should engage with other businesses as well as the Icelandic government to
establish Iceland as a tourist destination. Icelandair should take courses that include a
visit towards its Icelandic capital significantly in comparison to the highlight courses
offered by major US and European airlines.
7.Apply resource and capability analysis to your own business school. Begin by
identifying the resources and capabilities relevant to success in the market for
business education, appraise the resources and capabilities of your school, and
then make strategy recommendations regarding such matters as the programs to
be offered and the overall positioning and differentiation of the school and its
offerings.

New Era University made the most of their resources by providing high-quality
instruction to understudies at a reasonable cost. Our institution is unique in that they use
Christian values in their instruction, which is not found in other colleges. They can use
this information to develop the school's uniqueness while also expanding the offices.