MAE ANNE DIVINA ALMAZAN

BA-COMM III
PUBLIC RELATION
MODULE 2 LEARNING ACTIVITIES

LESSON 1- LEARNING ACTIVITY

1. Enumerate at least five successful companies in the Philippines and have practice the public
relation approach and practices and what makes these companies successful?
BDO Unibank- its success are its people, whose leadership, expertise, and integrity have taken
the bank to unprecedented heights over the years.
Ayala Corporation- there are several related factors for its success over time, but two in
particular stand out. One is the company’s strong commitment to nation building and
development, reflecting its belief that inclusion and sustainability are keys to continued success.
San Miguel Corporation- being involved in social issues makes them a better business. Its
business span variety of industries- food and beverages; packaging; fuel and petrochemicals;
power, and infrastructure.
PLDT Incorporation- its push into customer- relevant, game-changing solutions like big data
analytics, machine-to-machine and Internet things, smart acquisitions and innovations made
the company the Philippines’ first and largest telecommunications/ ICT company.
JG Summit Holding, Inc.- its solid financial support, a formidable management team, and a
vision of leading the country to global competitiveness made the company successful.
LESSON 4
Mae Anne Almazan
Allyssa Halog
Rica Villanueva

From the lesson presented in issues management, Research analyze the case of ABS-CBN
Network. Make a list of issues management that intrigues you and post it in our Group Chat
for your classmates to react. The same group members

LESSON 3- LEARNING ACTIVITY

From the ideas presented in this lesson, choose one (1
) from the event you wish and create a Public
Relation Event