(Knowledge Management : KM)

3
2552


..
2546 11



...

.3 . .3 .
. 2551 2552
.3 .

(Knowledge management : KM) .3 .
.3 .
.3 .
.3 .


2552 .3 .
.3 .

KM
.3 .

1 1
.. 1
... 2
2
6
.. 6
2

.
..

.
.

..

7
7
8
9
11
12
12
15
16
17
18
18
19

 ()

3 21
21
21
21
4

. 22
- 23
- 23

..

25
25
26
26

. 27
28
- . 28
- . 45
- . 75
- . 82
.. 85
ipc3.dip.go.th 110

.3 . 4

KM
.3 .

KM .3 .
(Knowledge management : KM)
.




Operation Effectiveness

1.

2. .3 .

.

3 KM
(Knowledge management : KM) 7

.
KM .3 . KM
7
1 :
2 :
3 :
4 :
5 :
6 :
7 :
1 :
KM .3 .

16 2551 3/2552

 3
KM .3 .
.3 . 38 17 2551 18
2552 34 /

.
2 :
KM .3 .

. 19 2552
4/2552
KM .3 .

INTERNET 20
24 2552 ( )
.3 .
.
.3 .

.
15 2552 3 .3
. ( )

 4
3 :
KM .3 .


30 2552 5/2552
4 :
KM .3 .

..3 .
9 2552 7/2552
KM .3 .
CD
5 :
KM .3 .
3 2552
6/2552
KM .3 .
2552
1. 1 .3
.
2. Website : ipc3.dip.go.th
3. CD
BOC 2 .3 .
4. .3 .
.3 .
5

 KM .3 .

6 :
KM .3 .
.3 .
20 15 2552 3 .3 .
( )

7 :


1)
ipc3.dip.go.th 3 2552 150
ipc3.dip.go.th ( )
2) .3
.
3) Website
KM .3 .
1) .3 .

2.
85

2552 1 2551 30 2552

1
.

1.

2.

3. .3 .

. CD

 2
.

KM .3
.

:
.

1
18
Gramineae


3
1. (Japonica)
2. (indica)
3. (Javanica)

90 %

 8



15,000 70 .
50 5

2,831,883 ( 4,531)
: 2550/2551

()
(
)

()
1,814,863

()
1,027,827

()
787,423

(/)
766

722,466

606,305

839

1,814,863

1,750,293

1,393,728

1,605

1,814,863 64

- / ()
-

( )

1.
50

70%


24%
1-5
1 (Internode
Elongation Ability) (Upper Nodal Tillering and
Rooting Ability) (Kneeing Ability)
2
12

11 40
11 40-50 (Less
Sensitive to Photoperiod)
11 10-20 (Strongly
Sensitive to Photoperiod)

 10

50
100

700

3.



(
)
( )





15 15

 11

4.

1 :
(pericarp)
2
1.

2.

 12

105
(dietary fiber ) 6 105

2 :

 13

.. 2525-2527 105

.. 2529-2533
.. 2533

.. 2535

3 :
.. 2536
..
2538 KDML105R-PSL-E-14

(Red Hawm Rice)

 14

4 :


KDML105R-PRE-5 IR64
2531 (back cross) 3
PRE90020-R36-PSL-8-3-14-3
2537 (Red Rose Rice )

 15

100% 1 2
3
1.
15
2.

5 :
3.

 16

6 :

4.
5.


-
-
-
-
-
-
-
-
-

 17

- ()
- () 1
2

- ()
- 2 ()
- SRI: System Rice Intensification
Intensification


()
(40 .)



SRI 30%
SRI

- Organic Rice

 18

1.
3

2.


3.
-

4.

 19
5.

6.


- %
7.

(-)
105
""

 20

1. 2
2. 12
3. 40
4. 20

5.
6.
7.



""


""



2

 (Industrial Cluster Development)

8


3
2
2549-2552
2552
2,262 15
2551 1,967 126 5
2551 120
60
40 20


1.

3
4 2549
2552

9
2 3
3 2551
2552 3

2.

.
CDA 2

3.

60 40 20

 ..

GMP HACCP

10
15 ..
2552 2,262 .. 2551 1,967
.. 2552 126
5 .. 2551 120
4. .
.
( Cluster Map) .
(Rice City Estate)

5.

6.
.

 11
367,781 ,
623,104 1,722,399


100
2
3

.3 .
.




( 5)

 4
.
.3 .

 23

1.
10-11 /100 ( 9-10 /100 )
2.
( 16 /100 )

1. ()

2.
1-5 /100

( .)
2549
1.

2.

3.

 24

7 :
3
1.
2.
3.

 5


. (Knowledge Management : KM) .3
. 2552 KM .3 .
1.
2.
3.

.3 .
.

INTERNET

.3 .
.
.

 26

1. Website
2.

3. KM .3 .

1.


2.
.
3. Website
4. .
.


28

KM .3 .

KM .3 .

INTERNET

Rice Hub of Thailand ..
""
", ,
" " "
rice hub of Thailand
" 5 "

1.

2.

3.

4.

()

 29

()
5
25% 3
1.3 40%

3 80%
4
2 3 "
(good agricultural
practice : GAP)
1
"

GAP

"

"

 30

2540

(rice city estate) 400




25%

"


"

 31

""


200 /


3-4
8 14



4


2548
4 2548 ...

 32


---------------
2,831,883 ( 4,531)
1,722,399.00 /

S
-
-
-
- 3
-
-

-
-
-
-
-
-
O
-
-
-
-

-
-
-
- SME
-
///

 33

367,781.00
623,104.00
1,722,399.00

1. 2.1 3. 4. 5.

. 0-5661-1228, 0-5665-2900, 0-5665-2901

 34
.

2 1
100
2 3
. "

10%

. "
29
- 95-105
1 1
876 .
100%
29
:

 35

1. 16 5

2.
2.1 11 5

2.2 12 3.5
3. 18 5.5

 36

10

()
2547

5,760,631.00

4,840,076.00

4,570,902.00

3,575,111.00

3,271,595.00

3,264,997.00

2,519,673.00

2,170,000.00

1,908,432.00

1,892,435.00

 37

32,881,657

33,039,540

0.48

12,732,775

12,787,599

0.43

9,900,133

9,943,083

0.43

2,092,241

2,098,904

0.32

5,032,837

5,517,553

9.63

2,967,764

3,071,786

3.51

721,371

614,379

-14.83

191,600

232,681

21.44

 38

:
2546/47

2547/481

2548/492

532.6

546.7

555.0

27.2

23.9

27.0

34.5

36.1

37.0

39.3

38.0

39.8

162.3

180.5

181.6

132.4

128.0

129.0

7.3

7.5

7.5

52.1

54.1

53.0

77.5

78.6

80.1

18.2

19.1

19.9

9.1

10.5

10.4

26.2

29.7

30.0

586.1

606.0

615.3

 39

2549 2548



2547/48 180.5 11.2
2548/49

2548/49 27.0 13.0

2547/48


2549 2548
2549
2548
2548
2549

2549
2548

 40

. 5
: 01/05/2552
: www.phichittoday.com



5
29 2552








1
18

Gramineae



3

 41

1. (Japonica)
2. (indica)
3. (Javanica)

90 %





15,000 70 .
50 5




60 75 95 - 105
400 - 700 /

10 - 12.5 % 4.2 /100
2.53 - 3.25 2.9
Amylose 12 - 13 %
2-acety-1-pyrroline
Cyclohexanone
Antioxidation 293 / 18 % 80 %

 42

C18 : C18:2 omega-3 1- 2 %

digestible fiber 10 %

Cracker Cooky

 43
...52 '-' !
2402 19 .. - 21 .. 2552

2


2-3





12-14 2552 "
"


50
" " "
" " " " "
" " " "

2-3

 44

2552


- (2551/52)
1
20%


- 10-20%
1 -
2 -

15
4.7 23

800
"



"

 45

.
1.

(Industrial Cluster
Development) 1

1.

2.

3.

4.

3

3 2549 2551 2 3

3 2551

 46

70 2
. 056-613114 CDA 2 .081-9715490
.086-2148950
2. (Vision)
2549-2550
2551 "
"
3. (Mission)

1)

2)

3)

4) //
(Value Added / Value Creation)
5 )

 47
4.

Cluster MAP

SME

()

()

V
A
Ready to eat

L
U
,

I
N

(,
)

 48


2552

()

1. ()
2. ()

/ CDA
1. ()
2. ()

1. (.
2. ()

1. (081-9732744)

1. (089-6437321)
2. CDA (081-9715490)
3.

1.
( 2)
2.
()
3.
(.)
4.
(. (2003)

 49

1. CDA (086-2148950)

1.
2. .3..(086-2101918)
3. (081-0389876)
(Cluster)
1.
2.
3.
4.
5.
6.
7.

1. 3
2.
3.

4.
5. //
6.

 50
5. SWOT
(Strength)
- 2 /
-
-
-
- --
-
(Weakness)
-
-
- Zoning
-
-
-
-
-
(Opportunity)
-
-
- /
-

Rice City Estate
-

 51
(Treat)
-
-
-
-
- //
- NTB
6. 2551
(Tactics)

( )
1.
2. /
3.
4. 20%
5. /
6.
7.

8.
9. ( 2551)

10. ( 2551)

 52
()
1. Benchmark

2.
3.
4.
5.
6.
7.
8.

/
/

GMP, HACCP, ISO 9000

/ /

9.
10.
()
1.

2.
3. Road Show /
4.
5.

1.
2.
3. Brand & Logo
4.
5. Website E-Commerce
2549-2551

 53
2549 ( ) 1
1. / (Promotion and Mobilization)
- (Team-building)
-
-
2. (Diagnosis)
- (SWOT Analysis)
- Cluster (Diamond Model)
- (Cluster Mapping)
3. (Collaborative)
- (Master Plan) (Action Plan)
- (Vision) (Mission) (Strategy)
- (Pilot Project)
4. (Implementtation)
(Pilot Project) 2549
A ///////////
*****
B ////////)
C /////////
D MOU
2550 ( ) 2
1.
2.
3. (Cluster Development Agent :
CDA)
4.

 54
(Pilot Project) 2550
A -
**** CEO .
B
C
2551 ( ) 3
1. ( )
-
-
2. (Cluster Development Agent : CDA)/////

3.
4.
5. 5 GMP
6.
- .
- .
(Pilot Project) 2551
A
B GMP ////////////
()
C (Brand +Logo )

1.
2 ( )
3
4
5
6
7 ( )

 55
(Pilot Project)
SWOT 2549-2550
--
-
-
-
1.
(/)
/
Organic





2.



9
( )
(logo) 2 kg.


GMP

 56
3.


IT + Website (www.Thairicephichit.com) Link
()
( )

.


Cluster
1.
2. 2 6
3. Cluster
4.
5. 2 .
6. CDA
7.
8.
Cluster
1.
CDA
2.
3. E-mail Internet
4.

5.
6)

( )

 57
2549 ( 1)
//

27 ..
-
..
21-22 .. SWOT Analysis PCM (PCM
.3..*
Workshop) (Master Plan)
(Action Plan) (Vision) (Mission)
(Strategy) (Cluster Map)
(Team-building)
17 ..
- OJT
.3..*
13 ..
-
3
.3.

- Thai Fex World of Food ASIA 2006

-

28 ..
- .
.
9 12 .. - 12 .. (
, )

27-29 .. - Plasma
3
.3..
.
.
-
. .
-
8-13 .. - Thailand Exhibition WTO
River Hotel


- . .Oriental General

Trading LLC.

60
35

28
32

12
50
40

12

 58
//

16-20 .. -
.

10-12 .. -

- . . 5 .
Big Cleaning Day
- MOU 1 )MOU
2) MOU
24-26 .. - 1-2
- MOU

- , MOU ,
,
- .

3
.3.

49

3
.3.

20

3
.3.

25

 59
2550 ( 2)
//

10-11 ..50 -
.3..
2

-
.3..
- 2549
2550

8 ..50

.3..

.3..
CQM
17-19 ..50 -

28 ..50 -

28 ..50 -
2

-
Shanoong Overseas
Machinery&Equipment Co.Ltd
4 ..50
-
Miss Cindy Jin Marketing

Manager

40

12

5
5

 60
//

21 -22 ..50 -
CEO
()

-
27-30 ..50 -
-

2551 ( 3)
//

7 .. 2551 13.30 16.00

.
1/2551

22.. 2551 2/2551

09.30 12.00
.

.3..
7 .. 2551 3/2551
14.00 17.00
.

3 ()

.3..

20

15

1 .3.
.

8
(
CDA
)

1 .3.
.

12

18

 61
//

14 .. 2551 - 3

09.00

12.00
(
)
.
21 .. 2551 - "

(GMP)"

28 .. 2551 - " 2

"

27 ..
2551

(Cluster Development Agent :

CDA)
CDA 2




.2. .

.2..

70

31

18

 62
2551 ( 3) 2
//

2 ..51 - "

-"
"
- "
"

- "
5 " .
17 ..51
-
24 ..51 5 GMP ()
- 5
25 ..51 GMP ()
-

5 GMP (
(
31 ..51
. .
)
14 ,28 ..51 Big Cleaning day 5.

-
4 ..51
.

-
. .
-

-
. .

35

5
8
28

60
60

. .
.

37

 63
//
2 ..51

22 ..51

25, 28 ..51

5 ..51

- . .

-

-
- GMP

GMP
-
. .

- GMP

GMP
-

15

. .

25

. .

15

.3.

40

 64
8. 2549 2551
8.1

()

()

()

()

()

2549
2550

120

200

30
1.5

320

80

2551

()

(
)
Gate 4

9
120 GMP 1
Logo 1

/
1. GMP
2. +LOGO
3. ( 4)
8.2
1. 30
2.
3. / (
+LOGO )
4. (Cluster Development Agent :
CDA)
5. GMP 1
6.
(Cluster Approach)

 65

4 / 2552 (. 51 - .. 52 10 )
: 3 : 100,000

/ (KPI)

/
. 51 - .

()
2552
52

1
..- .

*.
20,000
.3..

52 4/2552
1.
*.

. / .

2.
2
.-.
2552
3.
..
.
4

.3..

 66

3.

4.

5.

52

CDA

/ (KPI)
CDA 2

52

1.
/ *
2.

" 5 .

20,000

GMP () /

GMP

(Work Shop)
52 ""
3

.-.

(Work Shop)

.3..

/
*.
. (
)
.3..

.3..

*./
. / .

.3..
*/

(. /.
)

 67

52
30,000

/ (KPI)

/
6.1 (
/)

6.1 "
(2.) 2551

2551
/

( 40,000 )

6.2 ()
1. 100%
(Gaba)
2.

3.

.
()
1.

2.

.3..
6.2 ./

.

3.

.3..

 68

7.

52
4

7.1 "

7.2
-

8.

52
30,000

() ()
Thai Food Cluster

/ (KPI)
1.

1.

2.

*.

(
2.
2 )
3.

3.

(. )

*


-
.3..

 69

10.

52

1.

2.
4
3.

1. () +
()
2. GMP
3. SMEs

/ (KPI)
1.

2552

2.

/

Cluster Approach

.3..

/
*

.3..

( .)

 70
4. 2550 - 2551 3

/
1/1 - 3
14 .51
- .
1

.3.
.3.
9.00-12.00.
-
"

"
3

SWOT 2551

2/1 - GMP

- GMP
( )
(
13-16.00. 21

)
2551
.3.
GMP

4/1 CDA 2
CDA .2 . - CDA

27 2551

.3.

 71

5/1

6/2
2

CDA
2

-
5 GMP
)

CDA

-
5GMP
? (

)
- -
( 14
(
2551
)
)
-
2 -

11/2 .3.


()

34

7/2

8/2

/
.
21-25
2551

31
2551

/
.3.

.3.

.

.3.

 72

9/2

10/2

-
Lab

.

8-17.00. 4 . 51

/
CDA .2

.3.

56

4 .51

-
.3.5
11/2
2551
13.00-16.00.
5 2551
- .
3

CDA

-

.
.3.,

5 (

5 GMP)

 73
3 (

12/3 -
3
()

13/3
()

.


SWOT
-

4 2551)
/

1
-

- (
.3.

)
/

3-4

74

17B

14/3 -
()

OTOP

/
2

(

)

( 10,000
)

:
U

.3.,

 75

.
.

1.

13
5 (
) 5 (
)
3 ( )
2.

() 12 12
5
24 24
24;24 5


()

 76
3.
.
(1) L* ( 0 100 , 0 =

100 = ), a*( , a + = a - = ) b* (
, b + = b - = )
L*

L*
24;24 a*
a*
24;24 a* 12;12
b* 24;24 b*
12;12
24;24
12;12 a* b*
12;12 24;24

(2) (Hardness) Instron Texture

Analyzer kgf
12;12
24;24
12;12
24;24

 77
.
(1) (Protein content)
12;12
24;24

(2) (Moisture content)

12;12
24;24

(3) (Crude fiber)
24;24 12;12
(4) (Fat content)
12;12
24;24
12;12
24;24
(5) ( - Amino butyric acid;
GABA)
GABA 12;12
GABA 12;12
GABA 24;24
24;24
GABA
.
24;24
12;12
24;24
12;12

 78
.
(Cooking time)
(12;12 )
(24;24 ) (
)

4.

3 (12;12 ) 4:1:1:1
( : : : ) (24;24 )
4:1:1 ( : : )

(1) (L*)
(12;12 ) 4:1:1:1 (24;24 )
4:1:1 a* (24;24 ) 4:1:1 a*
(12;12 ) 4:1:1:1
b* () (12;12 )
4:1:1:1 (24;24 ) 4:1:1
(2) (Hardness)
(24;24 ) 4:1:1 (12;12 )
4:1:1:1

(1) (Protein content)

(24;24 ) 4:1:1
(12;12 ) 4:1:1:1

 79
(2) (Moisture content)
(24;24 ) 4:1:1 (12;12 )
4:1:1:1
(3) (Crude fiber) (12;12 )
4:1:1:1 (24;24 ) 4:1:1

(4) (Fat content) (12;12 )

4:1:1:1 (24;24 ) 4:1:1
(5) GABA (12;12 ) 4:1:1:1
(24;24 ) 4:1:1

(12;12 ) 4:1:1:1 0.06

0.02 x 103CFU/g 12;12
(24;24 ) 4:1:1
0.012 0.02 x 103 CFU/g 0.013 0.02 x 103
24;24 3

(Cooking time)
(12;12
) 4:1:1:1 (24;24 ) 4:1:1

 80
( 1)
1 8

12;12 24;24 (12;12 ) 4:1:1:1
(24;24 ) 4:1:1
1 0.29 mg/100g

http://www.map.nu.ac.th/webmapg/nongsano.php

1. 1
1.1



1.2 1

0.2 /100
2.
2.1
2.2
10-11 /100 ( 9-10 /
100 )
2.3
( 16 /100 )

 81
3.
3.1 ()

3.2
1-5 /100

4.
4.1

4.2

 82

(Oryza sativa)



5-15
100-200 1-2



100 11.4
7.3 3.6 85.8 4
150 51 0.5 E B
0.41 B2 0.02 Folate 20


20%

 83

1.

2.
3

3.

4.

5.

1
/
GMP
1 GMP 2
3


raw material
Bacteria Total count bacteria
bacteria treat
ethanol 95% 1 .
law material
Total count bacteria
challenge test

 84

3

50
4

bacteria treat ethanol 95% 1 .

treat bacteria Ethylene Oxide

 85

.3 .
.

31 2552
.
.
. KM
.
..3 .
. KM 16
2552 23 2552 3 .3
. ..3 . 15 2552
13 2552
KM
. 15 2552 3 .3 .

1. CLUSTER .
CLUSTER . .3 . (
)
2. .
. . . CDA. CLUSTER .
( 1)
3. .
. . .
20 ( 3)

( )

 86

.
15 2552
3 .3 .

CLUSTER .
.3 .
CLUSTER .

 87

.
58 8 . . . CDA. CLUSTER
.

.
48/13 16 . . .
20

 88

.3
.

 89

.
. . .
15 2552
3 .3 .

2.8 2.3
15
85 2 1
.. 2495 . .
. 2.50
.
.

.

.





2

 90
. 200
5 100 200
5 .

8 .. 2510 2525 50 4
10 180,000
3 3
.

IRRI
70-80
. .


.
1 700
1

.. 2535
1

 91
.. 2542 100
35 65
.

18

.. 2533 2523 /

.. 2510 2520

 92

.3 .

16 2552
. KM

.
.
.

..3 .
/ KM 2552 .3 .
(KM) .3 . 7
- 2 :
.

Website CD

. 23 2552
08.30 14.00 . 3 .3 .
23 2552
08.30 14.00 . 3 .3 . 15,000 (
)

( )

 93

.
(KM)
23 2552
3 .3 .
****************************
1.
/ KM 2552 .3 .
(KM) .3 . 7

.3 . .
. ( 2)
. 3 :
2 :

.

.

Website
CD

2.
1. .3 . .
2. .3 . .
3. .3 . .
4. .3 .

 94
3.
.3 .
20
4.
4.1
4.2
5.
1. CLUSTER .
2.
CDA. CLUSTER .
6.
24 2552 08.30 16.30 .
7.
3 .3 .
8.
1. 20 35 2 1,400
2.
20 120 1 2,400
3.
1,200 x 2.5
3,000

6,800
()
9.
(KM) .3 .
10.
1. KM
2.
3.
4.
5.
Website CD

 95

.
(KM)
15 2552
3 .3 .
****************************
08.30 09.00 .
09.00 12.00 .

12.00 13.00 .
13.00 14.30 .

14.30 14.45 .

CLUSTER .
CLUSTER . .3 .
( )

.
.
. . CDA. CLUSTER .

14.45 15.45 .

.

. . .

15.45 16.30 .

: 10.30 10.45 .

 105
3

200 8 . .
. . 66000

0404/

2552
.

1
3 .
(Knowledge management : KM)
20
15 2552 3 .3 .
.
.
15 2552 14.45 15.45 .
3 3 .

( )
3

.3 .
0-5661-3161-4 106
0-5661-3559

/
.3 .
:
1. .3 .
.3

1..
1..
2..
2..
3..
3..
4..
4..
5..
5..
6..
6..
7..
7..
2.
()

1..
1..
2..
2..
3.
/ ()
/

1..
1..
2..
2..
4.
1.
2.

 .3 .