Reaching Bangladeshis Online

RIYAD HUSAIN
CEO, ROOT MARKETING SERVICES 01670012244 riyad@rootbd.com

The Bangladesh Premier League

Tk.

400cr
Tk.

license to GameOn for event management

Tk.

40cr +

Tk.

25cr

7.5cr

team rights

player contracts at auction

title sponsorship

Monetizing Opportunity

Interesting Offline Activities

Chittagong Kings

The 3 objectives
1. 2. 3.

The G&R AdNetwork

The G&R AdNetwork

REACH PAY PER IMPRESSION TRACKING TARGETING FLEXIBILITY

Strategy & Media Plan

The Display Ads

Engaging with the Audience

Highest Click through Rate(Expected!)

Highest Click through Rate(Actual!)

What is the Standard CTR?

UK 0.07% India 0.19% USA 0.09%

Hong Kong 0.22%

Tracking

Tool that I mostly used!

The Results!!

TOTAL IMPRESSIONS SERVED : 4,000,000 (40 Lacs) Created Brand Awareness 4 million impressions served through 9 creatives 1.5 million mouseovers! Engagement with Brand 24,294 clicks with a CTR of 0.60% !! Drove Traffic +400% increase in Facebook Fans (505 fans to 2739 fans in 10 days!)

"Our online campaign was vital to our brand building strategy. At certain points, our online strategies even drove the offline activities! ROOT helped us plan, implement and measure the impact successfully"
Sameer Quader Chowdhury CEO, Chittagong Kings

RIYAD HUSAIN
CEO, ROOT MARKETING SERVICES 01670012244 riyad@rootbd.com