May Plan

Last Meet

● Implemented all the accepted points from the analysis

● Focus Brand Campaign + Competitor Brand Campaign on
Google
● Increase social media push by 60% for new model house
campaign
● Add model house keywords, Ads and creatives
● 2.5 cr onwards update on all Ads
● Present new campaign and strategy
● List of competitors
● List of low performing keywords
Facebook & Instagram Plan
For Model House Post

Budget : 60,000
Strategy to Push Model House

SET 1

● Age: 26-60
● Gender: Male Only
● Custom Audience: 2-3% look alike to
people who have filled the form
● Location: Target people based on
pincode
Strategy to Push Model House

SET 2

● Age: 26-65+
● Gender: Male & Female
● Location: In Hyderabad or Interested in
Hyderabad or Recently Visited Hyderabad
● Interests
○ Gated community
○ Luxury vehicle
○ Real estate investing
○ realtor.com
Strategy to Push Model House

SET 3

● Age: 26-65+
● Gender: Male & Female
● Location: USA & Canada
● Language: Hindi & Telugu
Video Promotion Plan
For Model House Video

Budget : 60,000
Model House Video Plan

Channels To Be Used:

● Facebook
● IGTV
● Insta Reels &
● Youtube
● LinkedIn

Budget: INR 80,000

Youtube Plan
Location: Hyderabad

Language: Hindi, English, Telugu

Bid Strategy: Maximise Conversion

Goal: Lead Generation

Inventory Type: Limited Inventory

Gender: All

Age: 35-64
Youtube Plan - By Topic
Travel & Transportation > Specialty Travel > Luxury Travel

Real Estate > Real Estate Listings > Timeshares & Vacation Properties

News > World News

News > Technology News

News > Health News

News > Political News

News > Business News

Autos & Vehicles > Personal Aircraft

Autos & Vehicles > Motor Vehicles (By Type) > Luxury Vehicles

Autos & Vehicles > Motor Vehicles (By Brand) > Porsche, Peugeot, Mitsubishi, Mercedes-Benz, Lamborghini,
Land Rover, Jeep, Isuzu, Jaguar, Hummer, Ferrari, Cadillac, Bentley, BMW, Audi
Youtube Plan - By Topic
Travel & Transportation > Transportation > Chartered Transportation Rentals

Travel & Transportation > Transportation > Air Travel

Shopping > Luxury Goods

Travel & Transportation > Specialty Travel > Luxury Travel

Real Estate > Real Estate Listings > Timeshares & Vacation Properties
LinkedIn Plan
Location: Hyderabad, Telangana, India, Greater Hyderabad Area

Language: English

Objective: Website Conversion

Inventory Type: Video

Gender: All

Age: 35-64

Budget: INR 60,000

LinkedIn TG - 1 - add TG 2 & 3, focus on central govt emp, scientists

Include people who have ANY of the following attributes:

Company Category

Forbes World’s Most Innovative Companies, Fortune 100 Fast Growing Companies (Worldwide), Fortune 1000 (US only), Fortune 500 (US only),
Fortune Global 500 (Worldwide), Linkedin News Editors’ Top Companies (India), Linkedin News Editors’ Top Startups (India)

OR Company Revenue

$1B+, $100M-$1B, $10M-$100M

AND also have ANY of the following attributes:

Company Size

501-1000 employees, 1001-5000 employees, 5001-10,000 employees, 10,001+ employees

AND also have ANY of the following attributes:

Job Seniorities

Manager, Director, VP, CXO, Owner, Partner, Senior

Total Budget for Video and SM
● Post: INR 60,000
● Video: INR 1,00,000
○ Youtube: 30,000
○ FB & Insta: 30,000
○ LinkedIn: 40,000
Google Search Ads
● Increase budget for “Campaigns Limited by Budget”
● Add more new set of ads
● Make new campaign for non-performing keywords
● Location (Pincode) and Location based keyword strategy only
● Update Search terms
April Performance

1st April - 24th April 22

Conversi
Impr. Clicks CTR Avg. CPC ons Cost

Google 24,938 4,920 10.57% 22 321 80,294

FB+Insta 3,406 134 111.57% 27 5 1,039

Total 28,344 5,054 61.07% 25 326 81,333