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Presentation On

Marketing Plan: Pran Juice

Presented by:
Sharif Md. Rabiul Akbar Kawsar Ahmed Md. Sohel Amin Farzana Afroze Ruby Begum Id:9510379 Id:10510228 Id:08410009 Id:0730054 Id:09410173

Executive Summary
AMCL (Pran) Company offers best quality juices with different packages to customers at a very competitive price. Depending on the market researchers information and considering the growing demand of different juices Pran is in the top position. Our companys primary mission is to product quality leadership and afterward market share leadership.

Brief Description
PRAN stands for Program for Rural Advancement Nationally. The largest fruit and vegetable industry in Bangladesh with countrywide distribution network. Pran is the established brand name of AMCL company.

AMCL was launched in 1985 as an agri-business venture.

Objectives

AMCL and its Brand name PRAN have twin objectives achieving social values with sustainable pecuniary advantage for all our stakeholders.

Goals:
Quality maintenance and improvement. Satisfied customers. Hold on to the current customers and again gain customer loyalty. Gain competitive advantage over all the competitors. To double sales and expand production capacity every 7-8 years.

Product Review:
Fruit juice in glass bottle (returnable): Fruit juice in glass bottle (non-returnable): Fruit juice in aseptic pack: Fruit juice in can:

Review of competitors:

Currently there are so many juice companies in our country. Among them pran is the leader of juice sector in Bangladesh. Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. Shezan Juice, Rasna.

Target market
Our main target market people are the young ages people who like to drink juice very much. Mostly the school going students and the children. Beside that we also focus the young generation people. Although our main target market is young people but we also prefer the people of adult and old ages people.

SWOT analysis
SWOT
Government support First movers advantage Market share
Strong distribution channel in the target market area

Strengths Weaknesses Opportunities Threats

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SWOT analysis
SWOT

Strengths Weaknesses Opportunities Threats

External threats Internal weaknesses

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SWOT analysis
SWOT
Pran can be export to other countries. Existing distribution channel is being used. High growth rate in this industry.

Strengths Weaknesses Opportunities Threats

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SWOT analysis
SWOT
Competitor can produce the same product. Downward pressure on pricing. Political instability, economy etc. New innovation from other competitors could be a threat.

Strengths Weaknesses Opportunities Threats

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Marketing Strategy
Positioning:
Important Distinctive Superior Communicable Affordable and Profitable

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Marketing Mix
Marketing Mix Product Strategy Pricing Distribution Advertising and Promotion
Our product will be able to make a different impression with the compare of other companies juices. The difference would be in terms of test, quality and uniqueness.

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Marketing Mix
Marketing Mix Product Strategy Pricing Distribution Advertising and Promotion

Our pricing strategy is based on the overhead expenses and cost plus.

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Marketing Mix
Marketing Mix Product Strategy Pricing Distribution Advertising and Promotion

We will use our distribution channel product.

existing for the

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Marketing Mix
Marketing Mix Product Strategy Pricing Distribution Advertising and Promotion
We use print media, billboard, mass media like different tv channel, radio etc. we also use mobile shop for our customer to know about our product.

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Budget
Direct Material (per unit) Direct Labor (per unit) Variable Cost and indirect labor (per unit) Fixed Cost Manufacturing cost Sales and promotion Total cost 2 tk 1 tk 3 tk 2 tk 1 tk 2 tk 11
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Budget
Break Even Point: Break-Even Quantity = (120000/2) Pcs = 60000 Pcs Break-Even Sales = (60000 * 13) Taka = 780000 Taka

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Profit/loss:
January 31,2011, AMCL(PRAN) As per un-audited half yearly accounts as on 31.12.10 (July'10 to Dec'10), the company has reported net profit after tax of Tk. 19.44 million with EPS of Tk. 24.29 as against Tk. 17.05 million and Tk. 21.31 respectively for the same period of the previous year.

Source: website stockbangladesh.com

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Thank You All for being Patient Audience

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