Social Media Branding [A case study of a management institution]

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Objectives

Create effective social media presence Build community around brand Develop relationship with past, existing and potential stakeholders

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Channels Managed
Facebook

Flickr Brand

PagalGuy

Twitter

Slideshare

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Facebook
500 400 No. o f fans 300 200

100
0 1/1/12 2/1/12 3/1/12 Time period 4/1/12

Weekly talking about this

Lifetime total likes

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PagalGuy

Negative threads were displaced from search results by starting two new threads. Admission queries were received. Received more than 7,000 views.

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Slideshare
Month September2011 October2011 November2011 December2011 January2012 February2012 March2012 No. of documents 5 9 14 17 18 19 20 Views 512 1242 1560 2862 4750 6137 7850 Downloads 6 29 38 54 108 154 200

Turning Trends Pvt. Ltd. | www.turningtrends.com |

Twitter

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Flickr
View Counts Photos and videos Photostream Sets Total 837 462 105 1404

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Other Activities

Live coverage of annual management cum cultural event on Facebook, Twitter, Flickr. Live tweeting during one day marketing conclave.

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