abuggedlife.

com
Category: All Categories
Audience: Philippines
Sample Size: 180
Date: Nov 1, 2012 - Nov 30, 2012
Traffic: All Devices
Demographics

Percentage Site Audience

Index

Male

58.15%

125

Female

41.85%

78

15-17

4.21%

56

18-20

10.00%

89

21-24

18.95%

129

25-30

27.37%

134

31-34

13.16%

100

35-40

8.95%

69

41-44

8.42%

108

45-50

3.68%

68

51-54

2.63%

63

55-60

1.58%

88

>60

1.05%

125

$0 - $500

17.83%

54

$501 - $1,000

9.55%

80

$1,001 - $1,500

16.56%

155

$1,501 - $2,000

6.37%

194

Gender

Age

Monthly Household Income ($US)

$2,001 - $3,000

4.46%

88

$3,001 - $4,000

2.55%

119

$4,001 - $5,000

3.82%

174

$5,001 - $7,500

4.46%

263

$7,501 - $10,000

3.18%

240

$10,001 - $15,000

1.91%

133

$15,001 - $20,000

4.46%

286

$25,001 - $35,000

0.64%

220

Dependent - No income - Don't work

14.65%

91

Prefer not to say

9.55%

102

Director, CEO, COO, CFO, Large Company Owner

1.58%

111

Senior manager

10.00%

131

Middle manager

5.79%

122

Professional

18.42%

88

Associate Professional and Technical

15.26%

184

Administrative and Secretarial

5.79%

61

Skilled Trade

2.63%

62

Executive / Other White Collar

3.16%

210

Personal Service

0.53%

47

Sales and Customer Service

3.16%

48

Standard worker

1.05%

53

Full time student

14.21%

113

Retired

1.05%

54

Housewife/husband

1.58%

34

Unemployed

8.95%

128

Other

6.84%

119

Occupation

Occupation Industry
Advertising, Arts & Media

7.69%

190

Manufacturing

6.73%

101

Construction

4.81%

161

Retail Trade

8.65%

93

Accommodation & Food Services

1.92%

42

Information Technology & Telecommunications

20.19%

194

Financial and Insurance Services

7.69%

100

Professional, Scientific & Technical Services

11.54%

67

Administrative & Support Services

1.92%

58

Public Administration & Safety

1.92%

216

Education & Training

0.96%

29

Health Care & Social Assistance

7.69%

106

Arts & Recreational Services

2.88%

298

Personal & other Services

15.38%

71

Primary

1.62%

154

Secondary

6.49%

74

Trade School

1.08%

118

Technical College - Certificate / Diploma / Adv Diploma

2.16%

26

University or other Tertiary - (Under)graduate

63.24%

111

University or other Tertiary - Postgraduate

25.41%

106

5.95%

235

7.03%

113

17.84%

139

14.05%

75

Education Level

People in Household

20.54%

96

29.73%

103

2.70%

79

8 or more

2.16%

36

Parents

54.24%

106

Wife/husband/partner

27.12%

84

Brothers and sisters

38.98%

95

Your children (<18 years)

18.64%

76

Your children (18+ years)

1.69%

19

Friends

1.69%

50

Other relatives

13.56%

77

Students

1.69%

56

Colleagues

3.39%

209

Other

18.64%

180

None, I live on my own

5.08%

150

Married

26.32%

68

Single

69.30%

128

Divorced

1.75%

139

Others (live-in relationship)

2.63%

46

Indian - All Dialects

0.54%

325

Filipino

68.48%

84

English

28.80%

192

Other

2.17%

67

Household Makeup

Marital Status

Primary Language

Number of children
None

20.00%

151

37.14%

142

14.29%

48

17.14%

88

8.57%

102

2.86%

93

Home

73.18%

102

Work

34.08%

135

Internet cafe

9.50%

95

Education Facility / Library

4.47%

163

Friend's or family place

3.35%

108

Tablet (iPad, Galaxy, Other)

7.82%

174

Smart Phone (iPhone, Blackberry, Android, Other)

16.20%

193

Other place

5.03%

170

Accessing From

Are you the main user of the device you are accessing the internet with now?
I am the main user

88.61%

113

I am not the main user

11.39%

52

Yes

57.46%

133

No

42.54%

75

27.12%

85

Access Internet from Mobile Phone?

Purchase Decision - Grocery and Consumables

Main decision maker

Joint decision maker

49.15%

111

Someone Else

23.73%

100

Advertising, Arts & Media

25.00%

49

Financial and Insurance Services

50.00%

155

Public Administration & Safety

25.00%

148

Primary

11.11%

601

University or other Tertiary - (Under)graduate

33.33%

60

University or other Tertiary - Postgraduate

55.56%

130

Location

Percentage Site Audience

Index

100.00%

100

Rural / Countryside

17.30%

54

Large City

36.22%

124

Capital City

46.49%

119

Occupation Industry

Education Level

Country of Residence
Philippines

Residential Location