Valpak of Burlington Product Brochure

VALPAK SOLUTIONS
A comprehensive suite of products enabling you to
influence, attract & nurture customers
In the mail.
Online.
On the phone.
VALPAK SOLUTIONS
Whether you hope to acquire new customers, retain existing ones, or create awareness for something completely inspired, our full suite of products and services helps keep consumers informed of all that you do.
VALPAK SOLUTIONS
Valpak provides a custom marketing campaign calendar to meet your needs by including the 5 Elements of a Successful Campaign:
The Right PACKAGE

Your message will be seen
The Right MARKET

Your message will be seen by the right people
The Right PRODUCT

Your message will reach consumers wherever they are
The Right OFFERS

The offer will motivate people to respond
The Right FREQUENCY

Your message will be seen enough
attract new consumers to your business

At Valpak , we understand your advertising goals. Let us help your business attract new consumers with these core marketing tools. These products are central to your Valpak advertising campaign in that they encourage and inspire new consumers to patronize your business.
Enjoy D
elicious
01 MdC
Pasta, P
123 Ma
Hours:
sPeC
Ad
CP side
Direct Mail coupon

the central piece of your marketing campaign. Using design best practices, well help you create the most effective ads We help you select the right message and offer for maximum results Stir consumers to take immediate action
Brecia Italian C s afe

000-00
9am - 9pm
izza, Sa
lads & M
Valid Anytim e
Chicken
$8.99
ore!
in Street , Anyto wn
Mon -
Marsala
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ree Buy On e Din Get On ner Entree, e Of Equ Or Les al ser Valu e Free
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Valpak Deals
leverage the power of Valpak Deals and reach ideal consumers wherever they go. No up-front costs; we pay you weekly Deals can be featured in The Blue Envelope , online and in an e-mail Easily manage your campaign and track redemptions online or on your Valpak Business Center mobile app
Connect with your best customers
anywhere@anytime
with the Valpak product suite
nurture your loyal consumer base

Weve helped you bring consumers to your business. Now well help you keep them. These products will entice your loyal consumers to frequent your business again and again. Generating repeat business and positive word-of-mouth advertising is key to any businesss long-term success.
Tear-off
03 Loyalty Card
loyalty carDs
extend advertising shelf life with a stand-out product proven to keep consumers coming back. Encourage your loyal customers to try new products
CP side 2
out CheckC our Fresh & Tasty Menu Online!03 Loyalty Card heck o ut our Fr esh Ta inner En Fresco & From tree Pasta sty Me Desserts Dinner Entree Buy On Dishes Pasta The Grill nu Onlin e Dinne Dishes Get Entree, r Entree, e! Sogno Di Cioccolata Buy One Dinner One Chicken Fresco From Spaghetti
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www.breciasitaliancafe.com
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reciasitalia
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Th Spa Penne Franco ghettiSpiedini Di Mare e Grill Tiramisu Fresco Cannoli De Penne Grilled Salmon Pasta Sostanza Franco sserts Chicken h coupon Pasta Pasta Frescos Sosta Grilled Chicken Fresco Biscotti Spiedini Not vali only. So Cream d with Fresco Ice gno Di Cio Pasta Fre nza With coupon only. any other Pescatore sco Filet Fiorentina Di Mare cco Grilled Expires offer. Linguine s Salmon 00/00/ Linguine Tiramisu lata Not valid with any other offer. 00 Grilled Pescatore Chicken Expires 00/00/00 Cannoli Filet Fio rentina Bis online. See website for details Receive a free gift for registering with us Fresco cotti Ice Cre am Re
ceive a free gif t for reg istering with us on line. Se e we
CP side
Of Equa l Or Lesse Get One Of EqualVa r lue Free Or Lesser Value Free Wit
bsite for
03 Loyalty Card
details
Buy 4 Entres, Get 5th Free
and keep coming back Premium format stands out in the envelope Longer shelf life; on average, consumers keep them 3 months or until used
CP side 1
123 Main Street, Anytown

Hours: 9am - 9pm Mon - Sun
000-0000
Brecias Italian Cafe
See reverse for more information and locations
Enjoy Delicious Pasta, Pizza, Salads & More!

DEAL
SAVE
Brecias engage with consumers who want the convenience Italian Cafe of having money-saving offers with them wherever
sMs texting
they go.
Hours: 9am - 9pm Mon - Sun Generate sales immediately with text blasts
123 Main Street, Anytown Use your TEXT callout wherever you advertise 000-0000
Breci as Ita lian C 10% afe Off FREE Entre Every Tuesd ay Reply STOP to Ca ncel
CHICkEN1
to VALP Ak (825725)
Standard Text Rates Apply
Text
Dinner Entree
Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free
With coupon only. Not valid with any other offer. Expires 00/00/00
that promote last-minute or one-day specials Invite subscribers to a grand opening or special in-store event
See Reverse For More Savings

02 single Panel QR
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Point of sale materials available

CP side 1
CHICkEN1
to VALPAk (825725)
Standard Text Rates Apply
Text
Dinner Entree
Free
000-0000
anywhere@anytime
Free
02 single Panel QR
5
Free
inFluence with brand power

Now that people know the basics of WHO you are and WHAT youre about, let us help you take your marketing to the next level. Whether youre using our larger direct mail formats or taking advantage of our comprehensive digital tools, let clients know exactly what you can do for them by showcasing your full suite of products and services.
Digital packages
our digital packages make it easy for you to connect to consumers online and on-the-go! Your offers featured on Valpak.com and on your own Business Profile Page Your content pushed out through our partner network of websites, mobile sites, mobile apps directories and search engines Opportunity to reach responsive consumers who have double opted-in to receive coupons via e-mail Call Tracking included to help you track your ROI
Direct Mail Flyers

flyers give you more advertising space to help make sure your consumers are aware of all that you do. Larger image area allows for the display of a full menu, a complete product line, photos, graphics, and other content
Authentic Italian
123 Main Street,
Hours: 9am -

08 2 Panel Flyer

Hours: 9am - 9pm Mon - Sun www.breciasitaliancafe.com
Dinner Entree
Free

000-0000
Anytown
000-0000
Dinner Entree
Free
9pm Mon - Sun www.breciasitaliancafe.c om
Try All Our Delicious Daily Specials

MONDAY Soup & Salad TUESDAY Chicken Cordon Bleu WEDNESDAY Fettuccine Alfredo THURSDAY Spicy Calzone
Specialties, Italian
1/2 Price
Lunch Entree
Buy One Lunch Entree, Get One Of Equal Lesser Value 1/2 Or Price
Favorites, Dine-In /Carry
-Out
$4.99
FRIDAY Chicken Marsala
$9.99
SATURDAY Spaghetti & Meatballs
$8.95
SUNDAY Homemade Lasagna
$6.99
Your Total Check

Of $25 Or More
$5 Off
$8.99
Chicken Marsala
Valid Anytime
$5.99
$4.99
$9.99
1/2 Price
Lunch Entree
Buy One Lunch Entree, Get One Of Equal Or Lesser Value 1/2 Price
$5 Off
Your T otal Check
Of $25 Or More
$8.99
Chicken Marsala
Valid Anytime
Scan for full menu & daily specials
2FP side 1
10 3fpvv No Bleed
11 6pf Bleed
At Brecias, we bring you the same wonderful experiences we grew up on: from our warm Italian hospitality; to the authentic aromas in our open kitchen; to our flavorful, handmade recipes passed down for generations
Welcome to Brecias
We Make Dining A Great Experience!

3fp SIDE 1 Brecias
Italian Cafe
Hours: 9am - 9pm Mon - Sun www.breciasitaliancafe.com
Dinner Entree
Free
000-0000
Try All Our Delicious Daily Specials

MONDAY Soup & Salad TUESDAY Chicken Cordon Bleu WEDNESDAY Fettuccine Alfredo THURSDAY Spicy Calzone
$4.99
FRIDAY Chicken Marsala
$9.99
SATURDAY Spaghetti & Meatballs
$8.95
SUNDAY Homemade Lasagna
$6.99
Premiere Pasta Dishes
$5.99
$4.99
$9.99
Fresh Seafood Entree s
1/2 Price
Lunch Entree
$5 Off
Your Total Check
Of $25 Or More
$8.99
Chicken Marsala
Valid Anytime
1/2 Price
Lunch Entree
$10 Off
Your Total Check
Of $50 Or More
At Brecias, we bring you the same wonderful experiences we grew up on: from our warm Italian hospitality; to the authentic aromas in our open kitchen; to our flavorful, handmade recipes passed down for generations
Welcome to Brecias
6FP SIDE 1
anywhere@anytime
02 single Panel QR
proDuct reinForceMents Enjoy Delicious Pasta, Pizza, Salads & More!

Make it easier to track response and increase redemptions with these product complements. Qr codes
CP side 1

Dinner Entree
Free
Appeal to consumers who prefer the convenience of a mobile 000-0000 Hours: 9am - 9pm Mon - Sun coupon over carrying a paper coupon
Extend the reach of your print ad and boost exposure online Enjoy Delicious Pasta, Pizza, Salads & More! Free Push your audience to your Web site, Valpak.com Brecias Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Italian Cafe coupon, video, Facebook page or Valpak Deals
Dinner Entree
02 single Panel QR
000-0000
call tracking
Monitor how well your offer is working, identify who is responding, and discover ways to improve your close ratio and call volume Daily, weekly and monthly reports to help you understand how your advertising is performing Call recording helps you monitor how your incoming leads are being handled
CP side 1

01 MdC sPeC Ad
01 MdC sPeC Ad
Enjoy Delicious Pasta, Pizza, Salads & More! Enjoy

Brecias Chicken Salads Italian Pasta, Pizza, Marsala Delicious Cafe
CP side 1
Enjoy Delicious Pasta, Pizza, Salads & Ad 01 MdC sPeC More!

www.breciasitaliancafe.com See Reverse For More Savings
Chicken Marsala
Valid Anytime
$8.99
Versioning
CP side 1
$5.99
Valid Anytime
000-0000
Get the right message to the right audience Main Street, Anytown 123
000-0000
& More!
CP side 1
$ Test different offers or artwork to see what 9am - 9pm Mon - Sun Brecias Hours: performs See Reverse For More Savings www.breciasitaliancafe.com best for your business Chicken Marsala Italian Cafe Valid Anytime Vary your address information bySpecialties, Italian Favorites, Dine-In/Carry-Out location 123 Main Street, Anytown Authentic Italian 000-0000 for multi-location businesses Hours: 9am - 9pm Mon - Sun See Reverse For More Savings Pull customers from farther distances by using a www.breciasitaliancafe.com stronger offer beyond your immediate retail location
7.99
specialty proDucts
looking for something beyond the standard formats to influence, acquire and retain customers? We can help.
coupon Booklets
Offer multiple coupons that are valid over different time periods or for different products 8, 12 & 16 page booklet formats available
extras
000-0000
Leave near your register to entice current customers Cross-Promotion: Partner with another business to distribute extra coupons
solo Values
Valpak, The Blue Envelope, Solo Values, Valpak.com, Valpak Deals are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates. All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks. Copyright 2012 Valpak Direct Marketing Systems, Inc.
Stand out in the consumers mailbox with a customized direct mail program Use for time-sensitive promotions grand openings, special sales events, holidays or limited time offers between Valpak mail dates
anywhere@anytime
anywhere@anytime
TM
in the mail.
online.
on the phone.
Scan code to see how our solutions deliver results to our advertisers.
Valpak
www.valpak.com

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Valpak of Burlington Product Brochure

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VALPAK SOLUTIONS

A comprehensive suite of products enabling you to

influence, attract & nurture customers

The Right PACKAGE

The Right MARKET

The Right PRODUCT

The Right OFFERS

The Right FREQUENCY

attract new consumers to your business

Direct Mail coupon

Brecia Italian C s afe

Sun reciasit alianca fe.com

See Rev erse For

Connect with your best customers

with the Valpak product suite

nurture your loyal consumer base

Buy 4 Entres, Get 5th Free

123 Main Street, Anytown

Brecias Italian Cafe

See reverse for more information and locations

Enjoy Delicious Pasta, Pizza, Salads & More!

Brecias Italian Cafe

See Reverse For More Savings

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Point of sale materials available

See Reverse For More Savings

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Connect with your best customers

with the Valpak product suite

Enjoy Delicious Pasta, Pizza, Salads & More!

inFluence with brand power

Direct Mail Flyers

Enjoy Delicious Pasta, Pizza, Salads & More!

Brecias Italian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

9pm Mon - Sun www.breciasitaliancafe.c om

Try All Our Delicious Daily Specials

Brecias Italian Cafe

Favorites, Dine-In /Carry

Your Total Check

Brecias Italian Cafe

Scan for full menu & daily specials

Brecias Italian Cafe

We Make Dining A Great Experience!

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Try All Our Delicious Daily Specials

Brecias Italian Cafe

Fresh Seafood Entree s

Brecias Italian Cafe

Scan for full menu & daily specials

Connect with your best customers

with the Valpak product suite

proDuct reinForceMents Enjoy Delicious Pasta, Pizza, Salads & More!

Brecias Italian Cafe

Scan for full menu & daily specials

See Reverse For More Savings

Hours: 9am - 9pm Mon - Sun

Scan for full menu & daily specials

See Reverse For More Savings

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Enjoy Delicious Pasta, Pizza, Salads & More! Enjoy

Enjoy Delicious Pasta, Pizza, Salads & Ad 01 MdC sPeC More!