MARKET STUDY A. Major assumption A.

Out of the existing demand of food product lines, 5% will be the market share to be created by the business on the first year, and will increase by 6% on the succeeding years of its operation. B. Product description 1. Properties of the product Inasar will be manufacturing different chicken delicacies. These products will be sold to customers at the best value. There will be a complete range of chicken products which will be conveniently located at Saint Louise College where large base of students can see the store.

2. Uses of the Product The proposed enterprise will be a manufacturing type of business, which will be loved by everyone. The products of the business can be used by students, etc to suffice their appetite. Lastly, the products can be used to encourage everyone, especially the students not to skip their meals.

4. Major Users of the product Students, workers or employees and young and late adults are the target customers of the business. However, we will also attract families to patronize our food kiosk. Our target customers will be those who are studying at Saint Louise College. We will also encourage the residents of the nearby municipalities to patronize our products. Their awareness of the latest menu will be high since we are going to promote our products in diverse strategies. While value of money is important, they would not compromise for cheaper substituted products; for this reason we will always sell fresh and newly cooked products.

5. Analysis on the Areas of Dispersion The major area of dispersion of food product line will be the City of San Fernando. This is ideal because it is the capital city of La Union and the regional center of the Ilocos Region. Moreover, Inasar will be located along the National Highway, particularly at Saint Louis College in front of Fr. Burgos Gym, whereby a large base of customers can pass by along the business location. Other areas of dispersion will be the neighboring municipalities of the city, which are the municipalities of Bacnotan and Caba, La Union. We have chosen these areas of dispersion because the researchers assumed that it would be easier to distribute the products if the areas of dispersion are populated and have high income.