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Industry Analysis On Ice Cream Industry
Industry Analysis On Ice Cream Industry
Submitted by:
E. Pramod Kumar
(08571E0004)
Submitted to:
SREE VISVESVARAYA
INSTITUTE OF TECHNOLOGY & SCIENCE
(Affiliated to JNTU & approved by AICTE, New Delhi)
Content
SNo 1 2 3 4 5 6 7 8 9 Title Industry Analysis Overview Ice Cream Industry Profile Ice Cream Industry Growth Top Ice Cream Companies list Short Profile of Ice Cream Companies SWOT Analysis of Ice Cream Industry Market Share of Ice Cream Industry Conclusion Reference Page No 3-7 8 10 11 12-15 16 17 18 19
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Maturity stage:
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Declining stage:
The stage is existed due to the changes in the consumer performance competition from new product etc,. In this stage the industry may grow slightly during prosperous periods, stagnate during normal periods and during recessionary periods.
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3. SWOT analysis:
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Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated. The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses, opportunities and threats. It is particularly helpful in identifying areas for development.
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Industry Competition:
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Historically MNCs have not achieved much success in penetrating the Indian market. There are a number of possible explanations for this; the relative embryonic and disorganized nature of the market, excessive government regulation that included excessive tariffs and the restriction that imported ice cream could only be sold in hotels, and a highly fragmented and ineffective media. Most of these market inefficiencies have been or are in the process of being corrected and Ben & Jerry's believes that conditions have ripened to the extent where MNCs can now effectively enter the market and compete with the domestic firms.
Industry Growth:
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The three factors of growth, population, per capital consumption, and price are all projected to increase over the next six years. Population is projected to grow at 1.8%, per capital consumption is projected to grow at 5%, and prices are projected to increase at just over 1% per year. (Overall the long-term projection for consumer prices is expected to rise at 3.5%, however, given the intense level of competition Ben & Jerry's does not think it likely that ice cream prices will rise that fast.) Overall the market will grow from $245 million to $360 million, a compound growth rate of 8%. Of the $115 million in growth, 60% will come from increased per capita consumption, 24% from increased population, and 16% from increase in price.
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Vadilal Ice Cream India Amul Ice Cream Kwality Walls Mother Diary
MTR
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Weakness:
1) The durability of ice-creams is not really good 2) it melts very soon 3) The industry has a complex supply chain management and the main issue is traceability 4) Domestic business as well as many international markets are thriving
Opportunities:
1) They can come up with new flavors 2) They should focus more on their advertising and marketing strategies 3) They should come up with offers for purchase of ice-cream in whole market 4) Efforts to exploit export potential are already on
Threats:
1) Currently, the threat of new viable competitors 2) Foreign players entering the market 3) Consumer buying power also represents a key threat in the industry 4) Consumers can easily switch to other substitutes with little cost or consequence
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Others 19% Arun 6% Ben and Jerry 6% Vadilal 8% MTR 11% Amul 13%
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Advertisement acts as a very important role here. So if heavy advertisements are carried out it will definitely increase purchase.
Due to the changing in climate, life style and preferences, it was not necessary that they will consume same product every time.
The Ice Cream Industry had to further focus on: Strengthen communications
Reference:
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Books:
1) Prasanna Chandra : Investment analysis & portfolio management, 2nd Edition Tata Mc Grill Hill, New Delhi.
Journal:
Web Sites:
1) www.moneycontrol.com 2) www.reportbuyer.com 3) www.indiatodaygroup.com 4) www.moneycontrol.com 5) www.indiainbusiness.nic.in 6) www.google.co.in
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