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PRESENTED BY : Abhijeet Bose

Company Profile
Headquarters - Mumbai.

TML is currently headed by Ratan N Tata.


Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military Vehicles. Global operations - UK, South Korea, Thailand and Spain. TML - world's fourth largest truck manufacturer. worlds second largest bus manufacturer.

The company have 24,000

+ employees

HISTORY
Tata Motors Limited is a part of Tata Group.

Founder - Jamshedji Tata (TELCO).


The company was established in 1945 as a locomotive manufacturing unit.

It tied-up with Daimler-Benz and entered Commercial vehicle


segment in 1954. In 1992, it entered Small vehicle segment Tata Motors decided to pursue joint ventures.
Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993.

Tata Motors Limited

Branches
In world

RT Wasan Head, Commercial Vehicles Division Tata Motors International Business

UK

South Korea
Russia Europe Africa

the Middle East


South East Asia South Asia South America.

MARKET STRATEGIES
Products, branding and advitisements (from 0 to 100 %) Pricing strategies (determining low price in market) Place (selling at right place) Maintenance and support (good maintenance services)

SOCIAL RESPONSIBILITY
EMPLOYABILITY
Technical & Vocational training (2935)

HEALTH
Safe drinking water Curative health service Low cost toilet build

EDUCATION
Infrastructures & scholarshipfor schools(25,000)

ENVIRONMENT
Plantations(263517) Natural dissaster fundings. Smokeless chullahs installed(200)

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