No. of people who use water purifier.

Respondents People who use 32 People who Don't use 18

35

30
25

20
15

Respondents

10
5

0 People who use People who Don't use

Which company water purifier prefered by the people. Respondents Eureka Forbes 5 Kent 6 Pure it 21

25
20 15 Respondents 10 5

0
Eureka Forbes Kent Pure it

Source from which people came to know about the Pure it. No. of Respondents 14 3 6 1

Advertiesments Hoardings News Paper Mouth Publicity

14 12 10

8
6

4
2 0

No. of Respondents

Time period for using HUL Pure it. Respondents 2 7 7 8

Less than 1 months 2-6 months 6-12 months More than 1 Year

8
7 6 5 4 Respondents

3
2

1
0

Less than 1 2-6 months months

6-12 months

More than 1 Year

Satisfaction by the claim that Pure it provides safe water as boiled wqater water Respondents Yes 15 No 3 Can't Say 6

16 14 12

14 12 10 8 6 Respondents

4
2 0

Yes

No

Can't Say

View on Battery Life Good Poor Respondents 15 9

16
14 12 10 Respondents

8
6 4 2

0 Good Poor

View on test, order & clarity Respondents 15 5 4

Satisfied Not Satisfied Partially

16 14 12 10

8
6

Respondents

4
2 0

Satisfied

Not Satisfied

Partially

Satisfied

Not Satisfied

Partially

Satisfaction from after sales service Staisfied Not satisfied Partially Respondents 17 3 4

18 16 14 12 10
8 6 4 2 0 Staisfied Not satisfied Partially

Respondents

Satisfaction by order delivery service of HUL Respondents 13 7 4

Satisfied Not satisfied Partially

14

12
10 8 6 4 Respondents

2
0 Satisfied Not satisfied Partially

Satisfaction by the price of HUL Respondents 13

Satisfied

Not satisfied Partially

2 9

14 12 10

8 6
4 2 0 Satisfied Not satisfied Partially

Respondents

Overall satisfaction Towards HUL Pure it. Resppondents 12 9 2 1

Highly Satisfied Average Dissatisfied Strongly Dissatisfied

12 10 8 6

Resppondents

4
2

0
Highly Satisfied Average Dissatisfied Strongly Dissatisfied

What makes People unaware about HUL Pure it. Respondents 23 27

Least advertiesment Least Publicity

27 26 25
Least advertiesment

24 23
22 21 Respondents

Least Publicity

Why are you not using HUL Pure it. Lack of awareness Poor quality High Price Poor services Respondents 22 11 10 7

25

20
15

Respondents
10 5 0 Lack of awareness Poor quality High Price Poor services

How Likely are you to recommend HUL Respondents 13 11 10 12 4

Excellent Very Good Good Fair Poor

14 12 10

10

8 Respondents 6
4 2 0 Excellent Very Good Good Fair Poor