A STUDY ON CONSUMER SATISFACTION TOWARDS SERVICES OF MINERAL WATER RETAILERS IN KALLIKULAM

1. Name 2. Age Below 20 40-50 3. Occupation Professional Government Employees 4. Educational qualifications Illiterate Hsc 5. Marital status Married 6. Family details Joint 7. Size of the family < 4 Members 7-8 Members 4-6 Members 8 and above Members Nuclear Unmarried SSLC Any degree Private Employees Others 20-30 Above 50 30-40

8. Do you prefer packaged drinking water? Yes Nu No

9. Which brand of mineral water do you prefer most? Galaxy Thirumalai Quibell Hy-Safe Tom

10. How long have you been using mineral water? Less than 6 months 1 to 2 years 6 months to 1 year 2 years and above

11. What attracts you towards your packaged drinking water brand? Brand Image Price Quality of Water Availability

12. Which brand of packaged drinking water is more effective in advertising by you? Galaxy Thirumalai Quibell Hy-Safe Tom

13. How will you rate the following mineral water brand? Good Poor

14. Is the price justified by the retailers? Yes No

15. Would you change your water brand just because of price? Yes No

16. How do you find home delivery retailer service? Yes No

17. Are you using Mineral water regularly? Yes No

18. If No, what are the occasions you prefer to use Mineral water? Festival season Family Function All Times

19. Reason for having Mineral water? Water scarcity Purity Doctors advice Esteem

20. What you feel about the price of the mineral water? Very High Low High Very Low

21. Are you getting any damaged product from your retailer? Yes No

22. Are your retailers supplying Mineral water regularly? Yes No

23. Mention the time taken to deliver the mineral water came your place? Within one hour 2 3 hours 1 2 Hours 3 4 hours

24. How much amount you are paying per bottle? Rs.20 Rs.25 Rs.30 Rs.35 Rs.25 Rs.30 Above Rs.35

25. How much bottle you purchase in a month? 1-2 34 23 4 and above