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  • TY BSC IT Mumbai University Question Paper Sem 6 CRM

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    akanksha5000
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    1. Customer relationship management (CRM) has several technology components like databases, data warehouses, analytics tools, and customer touchpoint systems. It helps organizations understand customer needs better through business analytics and enhances customer experiences. The key steps in CRM implementation include planning, analysis, design, development, testing, training, deployment, support and optimization. 2. CRM and e-CRM refer to customer relationship management using electronic formats. ASP stands for application service provider. Opt-in and opt-out refer to customer choices to receive communications. Beta testing involves testing software before its final release. 3. SFA or sales force automation technology helps sales teams track opportunities and automate processes. It has various stages like identifying

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    TY BSc IT question Papers Mumbai University, CRM Q. paper, sem 6 paper

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    TY BSc IT mumbai university question paper sem 6 CRM

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    1. Customer relationship management (CRM) has several technology components like databases, data warehouses, analytics tools, and customer touchpoint systems. It helps organizations understand customer needs better through business analytics and enhances customer experiences. The key steps in CRM implementation include planning, analysis, design, development, testing, training, deployment, support and optimization. 2. CRM and e-CRM refer to customer relationship management using electronic formats. ASP stands for application service provider. Opt-in and opt-out refer to customer choices to receive communications. Beta testing involves testing software before its final release. 3. SFA or sales force automation technology helps sales teams track opportunities and automate processes. It has various stages like identifying

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14K views1 page

    TY BSC IT Mumbai University Question Paper Sem 6 CRM

    Uploaded by

    akanksha5000
    1. Customer relationship management (CRM) has several technology components like databases, data warehouses, analytics tools, and customer touchpoint systems. It helps organizations understand customer needs better through business analytics and enhances customer experiences. The key steps in CRM implementation include planning, analysis, design, development, testing, training, deployment, support and optimization. 2. CRM and e-CRM refer to customer relationship management using electronic formats. ASP stands for application service provider. Opt-in and opt-out refer to customer choices to receive communications. Beta testing involves testing software before its final release. 3. SFA or sales force automation technology helps sales teams track opportunities and automate processes. It has various stages like identifying

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

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    N.B. : (I) e-restion No. I is ooruprlsoty.
    (2) Anshrerany fanr from e. Nos.2 to
    ' (3) Z.
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    t' (a) what are the different. Lechnology
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    l"l HL#" f "itr, 5
    (d) the differen'|t step.s to be follorm,r with
    STJT phase
    Ene-inptemerr@.fbp 5
    2. Define the following :
    (a) rvR
    (b) E-cRM 4
    (c) ASP 4
    (dl opt-inr opt-_out 4
    te) Beta testing. 4
    4
    3' gil"H:" reaturesor sFA technolosyand ,:xprain irs
    la) ll"u"tfj"i"tt I
    (b) Explain about the diiferent stages of cgmpaign planning .anil ltanagenent
    with Suitable example. I
    (c) How can wredefine lu"i*,e"" in various ways ?
    4
    4. (a) What are thq a{Sntages of ASp
    (b) implementation ?
    Exptain in derair ;ffir Jiv'ro,rr funcrions of-insFA. 4
    '(c) !{hv do * hfd R"qti;il;i catnering en.su I
    and explhin its vafious stages pre-impr.ementerrion of cRM I
    ?
    5. (a) what are the various reasons for
    the r.aeb-enablemen.t
    of a cal.L center and
    F,acrorsro be consider;-durinr; rhe plannins phaseof
    ;:f:ilriiiliir*s
    rire rycle andexprai. howcanrre carcurare
    :t] H::*X
    (c) iflrat
    frilt.ff" Hil'5' 8
    are the difie".nt-i..tures of e_CRM?
    4
    6' (a) Mry do we need kick-off
    wtroall are involved in tt..neeting with -implelnentat:ionof cRMand erplain.
    *""il";-t. I
    (b) Exptain_in detaii tne-uario,r;-;MA'A;ronenrs.
    (c) Define data slzncrrroniril.on. enqs. I
    4,
    7. (") Differentiate CRMand e{RM.
    (b) Define the following-:- I
    (i) crr
    .llil Reporrins rools
    (r11) personalization
    2
    2
    (iv) segmentation. 2
    (c) Explain - CustomerinLeraction. 2
    +
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