PROJECT REPORT ON

STUDY OF CONSUMER SATISFACTION FOR SAMSUNG CONSUMER DURABLE PRODUCTS

Submitted fort the partial fulfillment of the Award Of Bachelor of Business Administration Degree From Ch. Charan Singh university, meerut (Session 2009-2012) Submitted To: MS DEEPTI BANGA Faculty, Management Department Submitted By: RENU SHARMA Roll. No.9673529 BBAVIth Sem.

Department of Management

College of Applied Education & Health Sciences

Gangotri, Roorkee Road, Meerut (U.P.) Telefax : +91-121-2610931, 2610200, 2610033

ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the completion of any task would be but incomplete without the mention of people who made it possible, whose constant guidance and encouragement crowned my efforts with success I consider it a privilege to express my gratitude and respect to all those who guided me in the completion of the project I feel gratitude to Ms. Deepti Banga , Meerut their generosity kindness to help me to preserve with this study I would like to thank Mr. Naresh Kumar Marketing Manager, at Samsung for giving me the opportunity to under go the summer training in Samsung Dealer at Meerut.

Table of Contents

Abstract Introduction Industry Profile Company Profile Product Profile Object of the Study Research Methodology Scope of the Study SWOT Limitation of the Study Data Analysis Findings Suggestions and Recommendations Conclusion Annexure Bibliography

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