How Cloud Computing Fuels

Software Innovation

Jari Koister, PhD.

Founder, CTO, GroupSwim.com

March 19th, 2009

© 2008 TN20, Inc.. All Rights Reserved. This publication, in whole or in part, may not be reproduced,
stored in a computerized, or other retrieval system or transmitted in any form, or by any means
whatsoever without the prior permission of TN20, Inc.
Benefits of Cloud Computing

“…86.2 percent said they expected to increase their use of

virtualization in hopes of reducing what they spend on
new servers…”--Jeffrey Burt

€
Cost

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More Interestingly Cloud Computing…
enables fantastic opportunities for new and better
features, implemented in ways previously consider
unrealistic; and allows any company to address
large opportunities.

Revenue

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Traditional Backward compatibility

2002 2003 2006 2008

2002 Yes Yes Yes Yes
2003 Yes Yes Yes
2006 Yes Yes
2008 Yes

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We don’t need compatibility!

No compatibility  Process and store multiple copies

No backward compatibility  Just reprocess
No forward compatibility  Deliver now, compatibility later.

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Example: We can convert all data!

v1 v2 v3 v4 v5
v1 Yes No No No No
v2 Yes No No No
v3 Yes No No
v4 Yes No
v5 Yes

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 Functions required extraordinary infrastructure.

Non scalable functions  Process and store off line

Take to long to generate the cache  Process and cache

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Example: massive computations...…
Recommendation
Recommendations Process

Stats

Ratings
Feature
vectors

Scores Clustering Process

Clusters

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Peak load…a double edged sword

We can not afford the business  Temporary scale up/out

It’s the wrong region  Local scale up/out

What can not handle that customer  Affordable scale up/out

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Example: Yes we can afford the business!

€ €

Seize an opportunity

Reduce the risk

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 THANK YOU &
GOOD LUCK
jari@groupswim.com
jari@eightcut.com

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